We are at Health 2.0 Europe, or Check your heart rate without leaving your cash register

    Hello GT!

    My name is Valentina Lakhina, I’m the marketing coordinator in DataArt. Among other things, I am engaged in the preparation and conduct of marketing companies, preparation for exhibitions and conferences, and the search for potential customers for our company.

    Our sellers often go to industrial conferences - in my case, we are talking about healthcare (healthcare). At conferences, sometimes they just get to know and communicate with people, sometimes we have an exposition in the hall.



    As you know, it is not easy for a company selling services to show something enticing to customers on its table, to show what we, in fact, trade in. We can promise to develop an amazing product, but we want to demonstrate in advance what we are capable of. Having stumbled at this stage, the company came to the conclusion that the development of small demo applications will make life very, very easy for us. And, of course, this would not have been possible without the help of our wonderful production. I would like to talk about this.

    Health 2.0 Europe- An annual conference focused on innovators in the field of Health IT. Mostly these are startups with bold ideas, who want to implement them, of course. For the first time, we went to this conference not as participants, but as excitators. Our goal was not so much to find customers as to impress all those present. And we coped brilliantly with this!

    We had a table for demonstrations. We placed three iPads on it, on which a presentation specially prepared for the exhibition was spinning. It was automatically synchronized on all three devices using the application, also developed by our wonderful back-up team. We thoroughly approached the preparation: a group of experts - Igor Ilyunin, Gleb Nitsman, Sergey Solopov - developed a number of demo applications for us.
    What were we able to hit? ..

    Big date render

    Furor produced an application at the junction of image recognition, neural networks and augmented reality, hiding under the modest name MedAR, developed for iPad and iPhone and configured to recognize packages of medicines. There are only a few specific medications at this stage, but the database is easy to expand. When you point the iPad or iPhone camera over the medicine package, the application instantly recognizes it and superimposes additional information on the screen over the video sequence: indications and dosage, links to the video and the manufacturer’s website, and much more.

    The great advantage of this demo, not to mention the clarity and comprehensibility, is the potential and all that it could offer pharmaceutical companies: from translating the instructions into another language, showing a video advertising the drug to recognizing the original and fakes. Since Health 2.0, we have expanded the application and now use it for other exhibitions and meetings with potential customers.

    Recipe Analyzer

    Another of our assets at the exhibition was data visualization, built by Data Visualization Central Committee last year as an internal R&D project. Data.Gov.UK Prescription Visualization is a tool that allows you to analyze arrays of data about prescriptions written by doctors in England and present them in a convenient form for perception. The official data from Data.Gov.UK was taken as a basis from open access: huge zip archives containing information about medical centers and prescriptions. Tulsa processes this data, shows statistics, imposes search results on a map of England, and allows you to apply additional filters. Read more on how this works in our blog .

    3D lottery

    In addition, we conducted a lottery using the technology of our client - KeyShare . KeyShare creates augmented reality by overlaying virtual 3D objects embedded in dynamic markers. What does this mean?
    For example, you take a furniture catalog, put it in your room, point the iPhone or iPad camera with the free KeyShare application installed on it, and you see how the furniture presented in the catalog looks in the apartment. In KeyShare keys, we encrypted the 3D images of the prizes that the participants of our lottery received.

    Smart fatigue and personal trainer

    In February, we participated in the Wearable Technologies Conference 2015 in Munich , as the name implies on wearable devices. Since we have experience in this area, we decided with the help of colleagues Konstantin Mars and Alexei Rybakov to prepare no worse than last time, and asked them to write interesting applications.

    Konstantin Mars : - The first application - to recognize the degree of fatigue. It is based, first of all, on recognition of voice input. A person is offered randomly selected phrases that people in a cheerful state reproduce clearly, but being tired, you can get confused in them. Then the application does not recognize the phrase and, according to the degree of mismatch with the template, gives the result with the degree of fatigue.

    This application also recognizes geometric shapes and colors. It will produce a pattern in the form of a line (for example, “click if it is a red square”). A person looking at his smart watch must determine if the figure fits the description. Mistaken - that means the degree of fatigue is above the norm.

    The application is able to analyze and show the result on the watch screen. Test phrases can be changed - for this, the application provides communication with the phone. In the latest version, the ability to collect statistics was added - when a person gives, for example, four correct answers out of five, he receives a “four”, and it is saved in the list of ratings on the phone. At the same time, on the watch, depending on the assessment, he sees the message “while everything is fine with you” or “it seems you are tired - it's time to relax.” On the watch, this is a smiley and a hint, and on the phone - a line in the table.

    Alexey Rybakov: - Obviously, the application is very simple, but it is assumed that this year there will be much more smart watches on different OSs. And we already have such a useful workpiece that allows you to do anything. For example, if the driver falls asleep, the application may instruct him to shock or poke him with something J. Collect data, throw it into a fashionable bigdata and, for example, turn on louder music.
    So far, there are few applications for smart watches, so now is a good time to surprise everyone, taking care of individuals and humanity as a whole!

    Konstantin Mars : - The second application was written on the Android hackathon in Dnepropetrovsk. We took 4th place there.

    The application is also for hours, designed for training, eliminates the need to take a phone or tablet with a workout plan. Counts the time spent on individual exercises, starts the timer in pauses, gives a signal to resume training.

    At the end of the workout, the application receives summary indicators. A clock can count a pulse, that is, show how fast you are recovering.
    You can set the watch program, as on a treadmill - the duration and pace of the run.
    In the end, again, you can collect health statistics.
    Like the application described above, this provides for communication with the phone.

    Valentina Lakhina: - I summarize why this is so important and so useful. When you are at an exhibition, in order to interest a person passing by, you only have a few seconds. I could not grab attention and captivate - a man passed by. Therefore, simple applications that you can test for yourself, with which you can play and immediately see the result, are our main helpers. No need to explain, comment, explain how it works - a person just picks up an iPad or a watch and sees everything himself. This creates the same wow effect that we always dream about!

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