March 31, 2015 at 04:01Google Android - becoming the de facto standard for mobile devices
Since the writing of my note: “The release of Google Android is the failure of Google & Apple’s collaboration on the iPhone platform” (November 2007), almost 7.5 years have passed - the smartphone market has probably finally formed and now we can draw preliminary conclusions.
In my 2007 note, I tried to make a bold forecast that 10 years after the start of sales of devices with Google Android OS (i.e. by the end of 2018), the market shares of operating systems for smartphones will be distributed as follows:
1. Google Android will occupy ~ 95% of the market;
2. Apple iOS will be satisfied with ~ 5% of the market;
3. Microsoft Windows for smartphones (Windows Phone ) will be striving for 0% .
The modern smartphone market:
Today, reading the article: “The total share of Android and iOS in the smartphone market exceeds 96%” - we see that according to the results of 2014, according to IDC in the global smartphone market, the market shares were distributed as follows:
1. Google Android occupies 81.5 % of the smartphone market (over the year, the share increased by 2.8%);
2. Apple iOS occupies 14.8% of the smartphone market (over the year, the share fell by 0.3%);
3. Microsoft Windows Phone occupies 2.7% of the smartphone market (over the year, the share fell by 0.6%).
Moreover, Microsoft practically threw out a white flag while planning to add support for Android applications to the next mobile version of Windows 10 - see the article: “Android applications can be launched on Windows” .
The modern tablet market:
In 2007, no one could have imagined any market for Internet tablets with the Google Android OS, but today in this market the Google Android OS is actively crowding its competitors. And many analysts sometimes began to combine the smartphone market and the Internet tablet market in one single field - calling it the market for personal mobile devices. Because indeed many modern smartphones have a screen size of 5.5 "- 6" (for exampleApple iPhone 6 Plus ) are not much inferior to Internet tablets, and many Internet tablets with small screens of 6 "- 7", having a cellular function, are often used as a smartphone.
So after reading the article: “The tablet market has almost stopped growing” - we see that the tablet market, according to the estimates of Strategy Analytics, in the fourth quarter of 2014 was distributed as follows:
1. Google Android occupies 66% of the tablet market (the share grew over the year);
2. Apple iOS occupies 27% of the tablet market (the share decreased over the year);
3. Microsoft Windows for tablets ( Windows RT and Windows 8) occupies 7% (over the year the share increased).
The conclusions from all these statistics can be drawn as follows: Google chose the right market strategy by offering Google Android OS almost for free for manufacturers of personal mobile devices and making money from advertising and in its Internet services.
Thus, in just 7 years, Google has achieved that various versions of the Android OS are now used in a huge number of different mobile personal devices: smartphones, tablets, game consoles, smart TVs, smart watches, etc.
Over the past two years, 2.32 billion units of smartphones have been sold by various manufacturers , ~ 80% of which are running Android OS - see the article:"The total share of Android and iOS in the smartphone market exceeds 96% . "
Similarly, in the tablet market over the past two years, 0.45 billion pieces of tablets have been sold , 60% of which are running Android OS - see the article: “IDC: there has been a decline in the tablet market for the first time . ”
As a result, over the past two years we have sold more than 2 billion mobile devices (smartphones and tablets) running Google Android OS to consumers .
Also today, we have on Google Play - 1.3 million applications for the Android OS - see: "On Windows, it will be possible to launch Android applications . "
And it turns out that today the Google Android operating system, along with its applications, has formed an incredibly huge market - many times superior to the existing market for Microsoft Windows, along with all its applications.
And no IT company can ignore this market today - all modern computer applications and Internet projects that are created today usually take into account the possibility of using mobile devices with Google Android OS.
In fact, today Google Android OS has become the de facto standard for mobile devices (which are increasingly replacing desktop personal computers from our lives), just like when Microsoft Windows was the de facto standard for desktop personal computers in the 1990s !
At the same time, desktop personal computers are used less and less - mostly only by professional developers and content generators as workstations.
Yes, and operating systems for desktop personal computers are increasingly becoming more like OSes for mobile devices.
- As an example, we can cite the new Metro interface in Microsoft Windows 8 and the repeated statements by Microsoft representatives about combining their mobile and desktop operating systems into a single whole - see:
* “Where Windows merges the mobile and desktop OS” .
* "Microsoft will merge all versions of Windows into one . "
- And regular rumors that Apple in the next new version will combine its desktop Apple OS X and its Apple iOS mobile system into a single, seamless system with a Touch interface - see:
* “Tim Cook considers OS X and iOS as a single operating system system . "
* "Apple can integrate Mac OS X and iOS into a single platform . "
* «Apple's iOS and OS X will join in 2016" .
Everything goes to the fact that the main ones in the modern IT market are operating systems specifically for personal mobile devices. But at the same time, the Google Android OS ball almost completely reigns on the mobile device field, so Microsoft and Apple may be late for this holiday of life :)
PS: What do you think about this?
In my 2007 note, I tried to make a bold forecast that 10 years after the start of sales of devices with Google Android OS (i.e. by the end of 2018), the market shares of operating systems for smartphones will be distributed as follows:
1. Google Android will occupy ~ 95% of the market;
2. Apple iOS will be satisfied with ~ 5% of the market;
3. Microsoft Windows for smartphones (Windows Phone ) will be striving for 0% .
The modern smartphone market:
Today, reading the article: “The total share of Android and iOS in the smartphone market exceeds 96%” - we see that according to the results of 2014, according to IDC in the global smartphone market, the market shares were distributed as follows:
1. Google Android occupies 81.5 % of the smartphone market (over the year, the share increased by 2.8%);
2. Apple iOS occupies 14.8% of the smartphone market (over the year, the share fell by 0.3%);
3. Microsoft Windows Phone occupies 2.7% of the smartphone market (over the year, the share fell by 0.6%).
Moreover, Microsoft practically threw out a white flag while planning to add support for Android applications to the next mobile version of Windows 10 - see the article: “Android applications can be launched on Windows” .
The modern tablet market:
In 2007, no one could have imagined any market for Internet tablets with the Google Android OS, but today in this market the Google Android OS is actively crowding its competitors. And many analysts sometimes began to combine the smartphone market and the Internet tablet market in one single field - calling it the market for personal mobile devices. Because indeed many modern smartphones have a screen size of 5.5 "- 6" (for exampleApple iPhone 6 Plus ) are not much inferior to Internet tablets, and many Internet tablets with small screens of 6 "- 7", having a cellular function, are often used as a smartphone.
So after reading the article: “The tablet market has almost stopped growing” - we see that the tablet market, according to the estimates of Strategy Analytics, in the fourth quarter of 2014 was distributed as follows:
1. Google Android occupies 66% of the tablet market (the share grew over the year);
2. Apple iOS occupies 27% of the tablet market (the share decreased over the year);
3. Microsoft Windows for tablets ( Windows RT and Windows 8) occupies 7% (over the year the share increased).
The conclusions from all these statistics can be drawn as follows: Google chose the right market strategy by offering Google Android OS almost for free for manufacturers of personal mobile devices and making money from advertising and in its Internet services.
Thus, in just 7 years, Google has achieved that various versions of the Android OS are now used in a huge number of different mobile personal devices: smartphones, tablets, game consoles, smart TVs, smart watches, etc.
Over the past two years, 2.32 billion units of smartphones have been sold by various manufacturers , ~ 80% of which are running Android OS - see the article:"The total share of Android and iOS in the smartphone market exceeds 96% . "
Similarly, in the tablet market over the past two years, 0.45 billion pieces of tablets have been sold , 60% of which are running Android OS - see the article: “IDC: there has been a decline in the tablet market for the first time . ”
As a result, over the past two years we have sold more than 2 billion mobile devices (smartphones and tablets) running Google Android OS to consumers .
Also today, we have on Google Play - 1.3 million applications for the Android OS - see: "On Windows, it will be possible to launch Android applications . "
And it turns out that today the Google Android operating system, along with its applications, has formed an incredibly huge market - many times superior to the existing market for Microsoft Windows, along with all its applications.
And no IT company can ignore this market today - all modern computer applications and Internet projects that are created today usually take into account the possibility of using mobile devices with Google Android OS.
In fact, today Google Android OS has become the de facto standard for mobile devices (which are increasingly replacing desktop personal computers from our lives), just like when Microsoft Windows was the de facto standard for desktop personal computers in the 1990s !
At the same time, desktop personal computers are used less and less - mostly only by professional developers and content generators as workstations.
Yes, and operating systems for desktop personal computers are increasingly becoming more like OSes for mobile devices.
- As an example, we can cite the new Metro interface in Microsoft Windows 8 and the repeated statements by Microsoft representatives about combining their mobile and desktop operating systems into a single whole - see:
* “Where Windows merges the mobile and desktop OS” .
* "Microsoft will merge all versions of Windows into one . "
- And regular rumors that Apple in the next new version will combine its desktop Apple OS X and its Apple iOS mobile system into a single, seamless system with a Touch interface - see:
* “Tim Cook considers OS X and iOS as a single operating system system . "
* "Apple can integrate Mac OS X and iOS into a single platform . "
* «Apple's iOS and OS X will join in 2016" .
Everything goes to the fact that the main ones in the modern IT market are operating systems specifically for personal mobile devices. But at the same time, the Google Android OS ball almost completely reigns on the mobile device field, so Microsoft and Apple may be late for this holiday of life :)
PS: What do you think about this?