We help food delivery: logo redesign and corporate identity development

Logomachine hurries to the rescue! For those who are not in the know: in the VK public we help with advice to those who send their design for analysis. How it looks can be seen here . But recently, we began to choose one lucky person once a month and arrange the logo to upgrade to the fullest: create a new logo and think over the corporate identity.

This time the winner was the delivery of tasty and healthy food - Eat4health.



Eat4health uses a logo, and green and orange colors are not bad, guys are trying to make “branding” at the points of contact with the client. But all the attempts of Eat4health are not completed: the shades of orange and green are everywhere different, as are the fonts.

Sometimes a pattern appears, but he always does it all of a sudden, so it’s hard to remember these company elements:


Eat4health


Vkontakte website Eat4health Eat4health


menu

To help Eat4health, you need to bring everything to a single style: decide on color, shapes, fonts and other elements of branding. In this issue we will help determine.

Solution for Eat4health

Let's start with the logo: it is as overloaded as possible - an apple, a heart, an interlinear, different text boldness, 2 different bright colors, and also the number 4 in the title. The one who made the logo tried to fit the maximum of meaning in the sign, but this did not help the logo very much:



There is advice:

No need to try to reflect in the logo all the information about the company. Instead, it is better to additionally develop several elements of the corporate identity to the logo.
For example, the same colors and fonts that will be used everywhere: on the site, in social networks, promotional materials. It will be easier to remember the brand and everything connected with it.

We decided to make a minimalistic and neat logo for Eat4health, and put more emphasis on other elements of the corporate identity.

New delivery logo: apple-heart, simple font and



rich green color: The main thing for the logotype is its functionality. The sign should be simply entered in any format - on the site, avatar, business card, signboard, etc. At the same time, he should not lose readability and turn into something incomprehensible.

We are preparing several options for the layout of the sign:



Another important point: it will not always be possible to use the logo on a white background, so it’s worth preparing alternative versions of the sign:



The logo should read well in a small size and when moving:



We figured out the logo - it is simple and easy to use. But food is a tasty and positive topic. We decided to make a vivid pattern with images of healthy food.

If you constantly use it, after a while this style will begin to be recognized and associated with Eat4health: the



Pattern can be used for any purpose: from social



media design, to printing on uniforms and promotional materials: One of the important carriers for Eat4Health is the menu. In the original version, unfortunately, it is completely unreadable. It is extremely difficult to read black and red letters on a colored background; the desire to find out what is in the menu disappears completely.

Do not arrange such a tricky quest for customers. We make it simpler - the background is white, we highlight the main thing with corporate colors, we write the composition in black in large print. For even greater branding, we add our bright pattern.



With the help of the pattern, you can design machines for the delivery of dishes:



Stickers are a useful thing, they will help to make any medium branded in a second.



Such hoodies can be made for couriers or played on social networks during the contest - walking advertising:



Trying on the delivery packaging design - the pattern makes all the boxes and jars more fun, we don’t forget about the logo, but it’s not the main one:



Kraft bags, fresh green color, delicious corporate identity pattern:



Variant of animation for the site:



Bonus - logo thumbnails:

Conclusion

• After the changes, the Eat4health logo has become more adaptive and easier to use, now it is easy to place it on the delivery package or on the website;
• Eat4health has the basic elements of corporate identity: logo, colors, fonts, pattern. Now, combining these elements, you can brand and make recognizable any carrier of the company;
• After completion, it is possible to bring all social platforms and points of contact with company customers into a single view

Subscribe to our public , there are many interesting things. And, as always, good luck to you and your projects!


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