December 20, 2017 at 16:28DataTalks # 8: Exploring Users
Hello! On November 25, Minsk hosted the eighth meeting of the Belarusian community of DataTalks analysts. This time it was about how to research buyers / players / customers and draw conclusions that are useful for business and users based on the data received. This time the meeting was attended by more than 200 participants from Belarus and Russia.
Under the cut you will find recordings of speeches:
- “How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience research laboratory.
- “How is the customer changing?” - Valentin Sokolovsky, head of retail sales at Nielsen Belarus.
- “User Satisfaction: From Individual Opinion to a Business Solution” - Irina Malova, Head of Wargaming Research Department; Andrey Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, specialist of the Wargaming research department.
- “Data with a human face” - Alexander Amelkov, director of the research company Amelkov.by.
- “Medtech and cross-disciplinary projects at the intersection of IT and professional medicine” - Roman Gromov, co-founder and co-investor of Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms) projects.
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve an interview with a user” - Tamara Kulinkovich, co-owner of Sorokin and Kulinkovich Studio.
“How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience research laboratory.
Often users are dissatisfied with the product, actively report it, but the reasons for their problems are not clear. And then qualitative research comes to the rescue: familiar interviews and polls, as well as more rare and expensive ones, using biometric equipment. At the same time, few people think about conducting product testing with the involvement of users (User Experience Testing). From the report you will learn how to prepare and conduct testing, where to get participants for the study and what questions you can get answers.
“How is the customer changing?” - Valentin Sokolovsky, head of retail business at Nielsen Belarus.
Millennials, get ready! This story about you:
- How the world feels now;
- How new technologies affect the buyer (his mission, habits and purchases);
- How will the buyer change in the medium term.
“User Satisfaction: From Individual Opinion to a Business Solution” - Irina Malova, Head of Research, Wargaming; Andrey Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, specialist of the Wargaming research department
Using machine learning models to analyze user opinions allowed us to solve a non-standard problem - to measure the level of satisfaction and determine specific actions to increase it. Irina, Andrey and Ekaterina told how Wargaming measures and analyzes user satisfaction.
“Data with a human face” - Alexander Amelkov, director of the research company Amelkov.by
Psychometrics can reverse the idea of data:
- What is happening in the mind of the consumer?
- How to get an answer to a question about the causes of consumer behavior?
- What tools and by what rules does psychometrics use?
- How to build a client psychotype?
"#medtech and cross-disciplinary projects at the intersection of IT and professional medicine" - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms)
The most current trends. Market overview # medtech-projects. Promising projects and success stories. Success and failure of projects. Why be prepared by launching a medical startup? What points should be considered? Where is the industry as a whole going?
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve an interview with a user” - Tamara Kulinkovich, co-owner of Sorokin and Kulinkovich Studio, leads the TamaraK blog on Habrahabr
Surveys and interviews are some of the most accessible and familiar methods user research. But users are lying, not talking, want to seem better and do not always realize the reasons for their behavior. How to get information about users necessary for the project if objective measurements are not available and you still have to ask?
Tamara shared personal examples when erroneous trust in user statements led to incorrect decisions and big expenses of money, and also told how to translate an interview from a conversation about opinions to a study of behavior.
Follow the meeting announcements and join our group on Facebook
See you at DataTalks!
Under the cut you will find recordings of speeches:
- “How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience research laboratory.
- “How is the customer changing?” - Valentin Sokolovsky, head of retail sales at Nielsen Belarus.
- “User Satisfaction: From Individual Opinion to a Business Solution” - Irina Malova, Head of Wargaming Research Department; Andrey Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, specialist of the Wargaming research department.
- “Data with a human face” - Alexander Amelkov, director of the research company Amelkov.by.
- “Medtech and cross-disciplinary projects at the intersection of IT and professional medicine” - Roman Gromov, co-founder and co-investor of Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms) projects.
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve an interview with a user” - Tamara Kulinkovich, co-owner of Sorokin and Kulinkovich Studio.
“How to quickly and easily research a product with the help of users?” - Sofya Chebanova, head of the Wargaming user experience research laboratory.
Often users are dissatisfied with the product, actively report it, but the reasons for their problems are not clear. And then qualitative research comes to the rescue: familiar interviews and polls, as well as more rare and expensive ones, using biometric equipment. At the same time, few people think about conducting product testing with the involvement of users (User Experience Testing). From the report you will learn how to prepare and conduct testing, where to get participants for the study and what questions you can get answers.
“How is the customer changing?” - Valentin Sokolovsky, head of retail business at Nielsen Belarus.
Millennials, get ready! This story about you:
- How the world feels now;
- How new technologies affect the buyer (his mission, habits and purchases);
- How will the buyer change in the medium term.
“User Satisfaction: From Individual Opinion to a Business Solution” - Irina Malova, Head of Research, Wargaming; Andrey Yarmola, Head of Data Science Wargaming; Ekaterina Yavorskaya, specialist of the Wargaming research department
Using machine learning models to analyze user opinions allowed us to solve a non-standard problem - to measure the level of satisfaction and determine specific actions to increase it. Irina, Andrey and Ekaterina told how Wargaming measures and analyzes user satisfaction.
“Data with a human face” - Alexander Amelkov, director of the research company Amelkov.by
Psychometrics can reverse the idea of data:
- What is happening in the mind of the consumer?
- How to get an answer to a question about the causes of consumer behavior?
- What tools and by what rules does psychometrics use?
- How to build a client psychotype?
"#medtech and cross-disciplinary projects at the intersection of IT and professional medicine" - Roman Gromov, co-founder and co-investor of projects Ariadna (computer assisted surgery) & ARRM.IO (gesture recognition platforms for mobile platforms)
The most current trends. Market overview # medtech-projects. Promising projects and success stories. Success and failure of projects. Why be prepared by launching a medical startup? What points should be considered? Where is the industry as a whole going?
“I don’t need an opinion - I want to know how you will behave: 10 ways to improve an interview with a user” - Tamara Kulinkovich, co-owner of Sorokin and Kulinkovich Studio, leads the TamaraK blog on Habrahabr
Surveys and interviews are some of the most accessible and familiar methods user research. But users are lying, not talking, want to seem better and do not always realize the reasons for their behavior. How to get information about users necessary for the project if objective measurements are not available and you still have to ask?
Tamara shared personal examples when erroneous trust in user statements led to incorrect decisions and big expenses of money, and also told how to translate an interview from a conversation about opinions to a study of behavior.
Follow the meeting announcements and join our group on Facebook
See you at DataTalks!