June 20, 2017 at 13:56Analytical Tools: An Overview of Best Deals
The harsh reality is that with all the variety of solutions for search engine optimization, analytics of mobile applications and tracking user actions, teams are often forced to make their choice on the principle of "what is cheaper." But even with this approach, you can get some good tools if you are lucky to catch the moment. Today we present to our readers a small selection of analytical services that currently offer their services for free or on preferential terms. The list included both very young projects and large, well-known players in the market. Do not miss the chance!
Megaindex
Perhaps everyone who had to deal with site promotion knew about Megaindex. This service, and in ordinary circumstances, can be considered a gift for the masses - it offers such a rich set of tools for SEO optimization and web analytics for free. However, there was still a number of interesting tools beyond the free reach for comparative analysis with competitors, working with search queries (tops for queries, clustering), tracking external and outgoing links, downloading inbound links to any site, assessing the visibility and citation of sites. At the moment, project managers are offering Khabrovsk citizens a tempting opportunity to try out an extended package of services at no additional cost and on completely legal grounds. To automatically activate the Lite tariff for the next month, just go tomagic link , register and enjoy access to the full set of applications from the company.
Userx
Userx is a young project whose goal is to provide detailed data on user behavior for mobile applications. Video analytics tools allow you to record sessions and capture gestures for later viewing and analysis. By observing the sequence of actions of real users, the developer can get comprehensive information about typical patterns of interaction with the interface and problems in usability. In the future, it is planned to introduce functions such as a heat map of touches and a map of user behavior and smart filters. At the moment, the company offers early followers free access to the full functionality of the service. The number of places, of course, is limited, and there are few free slots.
Attriboost
Another project in the heat of the heat, an offshoot from Fiksu - a tool for analytics of mobile advertising. The developers adapted part of the functionality to the needs of a wider audience and launched a service tracker that allows you to track user behavior within the application. The list of features includes: monitoring metrics on the basic types of events, audience analysis for effective targeting, conducting cohort analysis, managing campaigns and integrations. In the future, the product will be transferred to the premium model, but is currently distributed free of charge. According to the project manager, the solution will be especially useful for those who have not used tracking to promote the application, small teams with a limited budget, as well as those who are trying to optimize analytics costs.
Hubspot
Hubspot is a very feature rich platform, very well known and very expensive. The services that the company offers are divided into three areas - CRM, marketing and sales, and the tools for web analytics are concentrated for the most part in the Marketing segment. For free, you can access only the most basic traffic and conversion information; all other, more interesting functions (segmentation, reports, A / B testing, detailed site analysis, work with advertising campaigns, a review of competitors) are provided only for a monthly fee of $ 200. It does not sound very encouraging, but there is one loophole: the Hubspot team is constantly recruiting beta testers from among its own customers to work with new features, among which there are also analytical solutions. To apply, just fill out the form on the site.
Piwik
Piwik offers an open-source solution for those with the ability to host it on their own server. The service includes a fairly wide range of functions: web analytics (standard KPIs - visits, downloads, conversion, key positions, information about visitors, devices and sessions), statistics on ecommerce indicators (sales, conversion, average revenue per visit, share of abandoned baskets , similar logs for each purchase), tracking marketing campaigns, analytics for the intranet. To make it easier to understand data arrays, numerous widgets can be connected, grouped and distributed by dashboards in accordance with personal goals and needs. User actions can be observed both in real time and retroactively, tracking dynamics and trends - since the infrastructure belongs to the client,
Megaindex
Perhaps everyone who had to deal with site promotion knew about Megaindex. This service, and in ordinary circumstances, can be considered a gift for the masses - it offers such a rich set of tools for SEO optimization and web analytics for free. However, there was still a number of interesting tools beyond the free reach for comparative analysis with competitors, working with search queries (tops for queries, clustering), tracking external and outgoing links, downloading inbound links to any site, assessing the visibility and citation of sites. At the moment, project managers are offering Khabrovsk citizens a tempting opportunity to try out an extended package of services at no additional cost and on completely legal grounds. To automatically activate the Lite tariff for the next month, just go tomagic link , register and enjoy access to the full set of applications from the company.
Userx
Userx is a young project whose goal is to provide detailed data on user behavior for mobile applications. Video analytics tools allow you to record sessions and capture gestures for later viewing and analysis. By observing the sequence of actions of real users, the developer can get comprehensive information about typical patterns of interaction with the interface and problems in usability. In the future, it is planned to introduce functions such as a heat map of touches and a map of user behavior and smart filters. At the moment, the company offers early followers free access to the full functionality of the service. The number of places, of course, is limited, and there are few free slots.
Attriboost
Another project in the heat of the heat, an offshoot from Fiksu - a tool for analytics of mobile advertising. The developers adapted part of the functionality to the needs of a wider audience and launched a service tracker that allows you to track user behavior within the application. The list of features includes: monitoring metrics on the basic types of events, audience analysis for effective targeting, conducting cohort analysis, managing campaigns and integrations. In the future, the product will be transferred to the premium model, but is currently distributed free of charge. According to the project manager, the solution will be especially useful for those who have not used tracking to promote the application, small teams with a limited budget, as well as those who are trying to optimize analytics costs.
Hubspot
Hubspot is a very feature rich platform, very well known and very expensive. The services that the company offers are divided into three areas - CRM, marketing and sales, and the tools for web analytics are concentrated for the most part in the Marketing segment. For free, you can access only the most basic traffic and conversion information; all other, more interesting functions (segmentation, reports, A / B testing, detailed site analysis, work with advertising campaigns, a review of competitors) are provided only for a monthly fee of $ 200. It does not sound very encouraging, but there is one loophole: the Hubspot team is constantly recruiting beta testers from among its own customers to work with new features, among which there are also analytical solutions. To apply, just fill out the form on the site.
Piwik
Piwik offers an open-source solution for those with the ability to host it on their own server. The service includes a fairly wide range of functions: web analytics (standard KPIs - visits, downloads, conversion, key positions, information about visitors, devices and sessions), statistics on ecommerce indicators (sales, conversion, average revenue per visit, share of abandoned baskets , similar logs for each purchase), tracking marketing campaigns, analytics for the intranet. To make it easier to understand data arrays, numerous widgets can be connected, grouped and distributed by dashboards in accordance with personal goals and needs. User actions can be observed both in real time and retroactively, tracking dynamics and trends - since the infrastructure belongs to the client,
