Back to Home

Do you stick in social networks and how to deal with it

management · procrastination · motivation · social networks

Do you stick in social networks and how to deal with it

    Tinkov on Facebook is dusting and teasing, when does he make money? And what are you worse? Oleg Tinkov is not the only one, but there are really few active businessmen in social networks. PR people hang out there for them. Mark Zuckerberg has a team of personal smmshchik 14 people .

    But in general: if you want to be poor - hang out on the network, want to be fired - hang out on the network (unless of course you are Kim Kardashian, Ivan Rudskoy-EeOneGuy or Anatoly Shary). Such stereotypes walk around and are sometimes publicly voiced by reputable foreign newspapers in a science-like style.

    The good news is there is no scientific basis for this. The conclusion about the absolute harm of social networks is the same case of erroneous induction as the harm of pornography or the benefits of homeopathy.

    Each of us has several friends of young or old age who are completely absent from social networks. Even in large cities. And all according to polls in the country of such 40 percent . And although their number is gradually decreasing, they feel great and do not differ from logged in networks.

    image

    The arguments of proponents of network isolation are quite simple. There are two of them.

    The first argument is that a person gets used to the fastest stimulus, and the brain responds to this by developing appropriate reflexes at the level of biochemistry. As a result, the ability to concentrate is lost, time is lost for mastering professional knowledge and the career impasse on the horizon is getting closer.

    To begin with, we make a reservation that any monotonous activity leads to similar consequences, and the dependence is much more stable in video games, roulette or smoking. There are people who are distracted by anything - a phone call, a conversation from a colleague in the neighborhood, the sounds of cars outside the window, etc.

    The habits of consuming information do not depend on social networks either. I know people who still do not accept any infographics and diagrams in documents. For them, a solid text, with almost no design, is an ideal format for describing thoughts and writing business papers. The presentation for them is generally an empty empty circus. An alternative approach to understanding information is represented by children who do not know how to read easily or who still lack imagination. Children in books need pictures. That is, I want to say that it all depends on skills. If you know how to work with information in the form of social networks, social networks will not bring any harm. Neither career nor emotional. What it means to be able to is a little lower.

    The second argument of critics of social networks is the connection and reputation that you can earn by successfully placing trending posts and scribbling numerous comments, it is easy to get outside social networks. Offline reputation, they say, is more justified and suffering professionals and recruiters will find a good professional even outside social networks.

    Of course, for many offline as a field of competition and career competition is better. Undoubtedly, scattering advertisements in the mailboxes for window manufacturers can be much more profitable than getting out of place in the top contextual issuance or buying advertising in Yandex.Direct or AdWords. And for a new store next door, a sign is 100 times more important than online advertising. And so not with one product and business.

    Having broken away from interactive online, a person may well instead of working and pursuing a career concentrate on playing solitaire or reading jokes. This career will help even less. But the trend in the search for employees on the "big data", the bulk of which is supplied by social networks, is undeniable. Not to mention the simple search for candidates in social networks by posts from customers who are tired of hundreds of resumes.

    We will leave from private reservations to the main thing - separately, neither by the strength of dependence, nor by the depth of influence on the brain, nor by the weaning of the time of the social network, is far from the most powerful tool.

    Yes, interactive online has features - it is easily accessible almost everywhere, it encourages constant active attention - all discussions of an important post usually have one peak of activity, rarely two, there are a lot of posts and there are almost no old ones, but finding someone rarely has something discuss.

    Likes are an option for quick psychological encouragement (stroking, as psychologists call it), and stormy albeit empty comments reinforce the effect of personal significance.

    Because of these features, many have a sense of guilt for freezing in social networks. Someone even completely leaves social networks with the removal of archives and changing the smartphone to an old push-button telephone. Most often useless.

    The fact is that the struggle with interactive online is an attempt to forcibly narrow the funnel of attention to the important, which is not felt important. It is recognized as important only by reason and is not supported in any way by emotions. The rest is an attempt to get away from excess free time caused by the lack of one’s goals or to leave a situation of an insoluble or alien goal.

    Having a meaningful goal offline easily replaces the pleasures of social surfing. Man is so arranged that psychological encouragement must be accompanied by physiological. It is even believed that from the physiological all psychological pleasures have evolved. Football on the field and football on the screen are two completely different pleasures. With the communication or study of any topic of the post beyond its online borders, the same story.

    I’m all about the fact that it’s easy to interrupt social network addiction. This is always a consequence than a cause. Well, except for beginners of internet surfing. Anyone who has unlearned some bad habit will make an approximate set of weaning and substitution techniques.

    Still a habit


    And if you decide to abandon this habit, you need not so much time. In favor of what other I do not know, but it is easier to do if social surfing is replaced by something - another habit or goal.

    An ideal case, of course - “the man said - the man did.” But by virtue of a calm life, such feats cause an ordinary person inner surprise and he is detached from them. The transition from one “comfort zone” (another near-psychological term) to another requires a will, goal or route. As a rule, most people need exactly the route - it’s also an instruction to combat the habit.

    The transition technique works like this. Compare the transition from one comfort zone to another. It resembles the transition from a warm house with a computer, Internet and social networks to a warm bowling for a corporate birthday under a cold windy sky.

    When it is decided to go, but too lazy (no skill) to get together - a person comes out, for example, without an umbrella (well, he forgot or is broken) and gets exposed to rain.

    Well, such an inexperienced person comes across that every next time he takes something previously needed, but not all. He will forget the boots, then the hat, then the keys to the car (travel card), then money for gas, then a note with the address ...

    In general, every time the Internet awaits him and hot coffee, warm tea, cold beer ... Every exit has a chance to give up and say - but I won’t be able to come on time, I’ll be late, I’ll drink a penalty drink like a fool (it looks ridiculous).

    Every time a person is getting closer to a new comfort zone, a new habit, but there is less confidence that he will succeed. Although he is getting closer to the goal. This is the meaning of the transition technique - remember about successes (oh, an umbrella, I already took it and I didn’t forget the car keys ...), which make the transition a small comfort zone as well, which you create for yourself, and not an external swamp that bothers you the way.

    With the rejection of social surfing as well. The set of operations that must be done is limited and the rejection of the old habit is guaranteed. It is believed that a month is more than enough. In this case, the main thing is not to panic in case of failure, but to remember the successful steps. Soon there will be more.

    Outside the receivers, the best thing is having a real goal and organized memory. Organized memory is even more important. We all always have things to do. And a well-functioning memory will remind you of the case, and the consequences arising from its case / idleness, and even about alternative solutions to the problem that drove it into social surfing.

    Simply put, if you have the technology and the habit of tying “knots for memory,” and most importantly, trained memory itself, then social networks will only help you. You would not have read the article before this line. To a person with an excellent and organized memory, it will seem strange in its irrelevance.

    Receivers


    1. To complicate the search for involvement. Scatter all freds on 30-50 lists and leave no one in the main auto-fill feed.
    2. Identify the value of discussions. Keep in an open window the meaning of the discussion of the current post and write down all the meaning in a row in this list-file (social surfing diary)
    3. Create competition of interest. To each post during the discussion, find 2-3 more interesting articles on the Internet
    4. One of the main reasons why the rejection of social surfing is difficult - there is a flight from choice or from the meaninglessness of choice. For such a case, there is a trick - to create competition of goals. Open several files based on the results of the discussion and try to bring them to your own voluminous reasoning-research. If the topic is interesting, it will captivate and relieve anxiety caused by the main difficulty.
      Whoever likes the receiver will replace the meaninglessness of social surfing.
    5. Increase benefits = reduce harm + increase manageability.
      Having painted for yourself the benefit of social networks, it will be easier to break away from fruitless posts and activity for the sake of activity.

    For example, you can create a questionnaire for yourself, register it 10 times within 30 days to evaluate each post by type:

    • Social networks are trends. What is the trend?
    • Social networks are pain points. What is the pain point?
    • Social networks are awareness. Who is better than the author is aware of the subject of the post?

    Any systematic approach will increase the ease of switching from task to task without sticking to a stream of random signals. Start with an easy one: draw the simplest list - how any information / any discussion can be useful and keep it handy. Then check the boxes when socializing. Be sure to insert the item "useful for some unknown reason." And your social media career is no longer an enemy.

    Read Next