SmartDigest # 1. What to read or the best of books in a week

There are a lot of books and choosing a sensible book has become more difficult than finding time to read it. Over the past 2 years I have read more than 100 books and continue to read 4-6 books a month. I started writing these collections so that you would not spend hours choosing a book and deciding which ones would be useful to you.
Golden Rules of Thinking in Business Writing and Oral Speaking
The principle of the Minto pyramid - Barbara Minto
We write every day. This can be a message to a friend, colleague or client. An incorrect message structure can lead to failure and hinder the development of you and your company. Barbara Minto’s book teaches how to write, speak and think in a way that is understood.
What is in the book The
structure of writing business letters, speeches, documents, and everything that can be written, verified by me and the experience of thousands of people. Barbara Minto gives a visual diagram that helps not only to write the text, but also to highlight the main things in it.
Quote from the book:
“The main problem of communications: how to combine your system of concepts with the system of the interlocutor.”
How to make yourself a brand
Brand Yourself: The Art of Self-Presentation - Harry Beckwith
You are a brand when it is no longer necessary to put a line of business after your name. You are a brand when customers turn to you for help bypassing Google. You are a brand when in professional circles your name is a guarantee of quality.
What's in the book
More than 100 simple, but effective tips from the winner of the award of the American Marketing Association. The author touches on the topics of professional relations, goal setting, public speaking and other important professional skills.
Quote from the book:
“First of all, you sell yourself. First yourself, then company, then product. ”
Personal effectiveness of the seller and not only
Salesman Efficiency - Ilya Kusakin
Studying dozens of successful stories gave me an understanding of a simple thing: Success is not an accident, Success is the result. And the more effective you work, the greater the result you will achieve.
In the book
Co-author of the program " People of the Cause ", the Black Star business trainer and popular speaker in his book paid attention to the effectiveness of a professional. It is primarily aimed at sellers, but it will not hurt anyone to learn something new about networking, emotional intelligence, increasing income and personal discipline.
A quote from the book:
“Saving is clearly easier than making money.”
How Apple Solves Problems and Finds Ideas Using Visual Thinking
Visualize it! - David Sibbet
Visualization is a way to look at a problem or problem in a new way, to formulate the right question and more importantly, to find the right answer. My most important career decision was made in 15 minutes on a napkin in a cafe. Since then, there have always been sheets of paper on my desk and they are used daily.
What is in the book
Illustrated examples of solving problems independently and in a group. The author gives a lot of techniques and tells how they were used during his work at Apple.
A quote from the book:
“Innovators are trying to find new combinations of source elements. Tie things together. Improve them. ”
Useful Book Collections
5 books that will help you think outside the box and why it is important right now - more than 45 thousand readings
30 sensible books on business, self-development and creativity that have changed my life - more than 60 thousand readings