Getting Leads Through Facebook Ads

I want to tell you about the recently appeared opportunity on Facebook - advertising for receiving leads. It will help to contact with users who have shown interest in your company by filling out a form and providing their data. How such advertising works and what to do with collected contacts, read on.

How it works: The

lead generation advertisement looks like a simple ad in the Facebook news feed.
Only when the user clicks on the ad does he get to the application form directly on the social network, not on the landing page.
There he indicates his data for communication, for example, full name, e-mail. mail, phone number, date of birth, etc. Moreover, the fields are filled in automatically on the basis of data from the account (information can be edited if necessary). This saves a lot of time. Especially if the transition was made from a mobile phone.
After the user answers the questions in the questionnaire. You can ask up to 3 questions.



The advertiser can change the application form for themselves, for example, use open-ended questions or multiple-choice questions.

The purpose of advertising:

• Collection of user contacts in exchange for discounts, special offers and other bonuses.

It’s worth adding a “Get Discount” button to such an advertisement. The information collected can be used for remarketing to existing customers or to find new ones similar to those who filled out your form

• Collect registrations, pre-orders, event subscriptions, newsletters, webinars, etc.

The advertiser immediately receives the client from Facebook, without redirecting the user to his site.

• Conduct a survey. Get user feedback on something.

The advertiser can download all the collected leads in CSV format.
Payment for such advertising is possible by clicks or by impressions. The price is the same as in a regular advertising campaign on Facebook.

* Lead ads should include a link to your privacy policy.
* The advertiser is not entitled to transfer or sell this information to anyone.