10 sexy Landing Runet
Remember what a typical landing page looks like. “Hat” with a picture from the photo stock → Our advantages or why 100,500 clients turned to us → How we work → Reviews → Order a free consultation, measurement, first lesson, etc.
In premium niches there is still some variety, but in the repair, stretch ceilings and other "folk" themes, the feeling is "the same eggs, only in profile." Online designers and Business Youth do their job)
In this article you will see 10 landings that break the template. We don’t know what their conversion is and made a choice on subjective grounds: design, usability, presentation of a value proposition. From plastic windows to the wow page of an advertising agency. So let's go.
EnjoyMe Box
What is this?!? So we have the same question in the first second. Ok, let's move on. This is a landing game where you as a child unfold a box with New Year's gifts. Tooth gives that 99.9% of users crawl the page to the end. Calculation of emotions: “I want it!”
Cons: except for pictures, no details what gifts are inside.
1C: BukhObsluzhivanie
And here the offer hits on the spot: "Forget about problems with accounting." Minimum “water”, short and simple sentences. Significant moments are highlighted in color + pictures perfectly emphasize the essence of the company. Designers +100 to karma) Yes, pay attention to the presentation of reviews: we recommend taking this move in a note.
Minuses:the application form, in our opinion, is overloaded + confuses the field with the promo code. What kind of promo code, where to get it? This can lead away from the target action.
Glavred
On the page of the advanced course of Glavred, there are a lot of letters, on the contrary, and this is justified. Maxim Ilyakhov lays out the entire kitchen in the style of "eat served." The hand itself reaches for the button "Pay and subscribe."
Cons: not found.
Rocketbank
An example of how to present a new product. Clear and concrete benefits in numbers, easy visuals - nothing more. One “but”: minimalism works great when the consumer is familiar with the brand.
How Rocketbank beat the news of the merger with Otkritie Bank (link in the header) is space.
Cons: the application form can be made easier.
Cerebro
We did not find a clearer value proposition for IT products than Cerebro: “He will find for you a VKontakte audience ready for action.” Presentation of the benefits of the service, social evidence - everything is done in such a way that there is no objection.
Cons: not found.
3208
Landing of repairmen, perhaps the most crammed with senility and patterns. In this regard, the page of Alexei Zemskov is not perfect + a drop of vanity “we make the best repairs” on the first screen. Moreover, the further we look, the more confidence.
Yes, the design is not cheap. Yes, the lyrics are not bad. Call-to-actions level. But most of all the "realness" catches instead of copywriting nonsense and images of smiling men in helmets.
This is a photo of a master + honest male texts:“Seriously, there are 3 big nonsense in life - pissing up, lying on your back, looking at welding for a long time and doing repairs without a project. And I don’t even know which of this is more stupid ... "
Cons: a complicated application form.
Windows to people
You have not seen this before. The longest page on our list. The reaction of colleagues from “what the hell ... oh?” To “ah% # site!” Most likely, it converts well due to the non-standard approach in the super competitive market.
Cons - the flip side of non-standard. A significant portion of the audience will not be read in capital letters.
Videoday
The pathetic page of the VideoDays conference works on intrigue. Imagine that you do not know anything about the event and see the message “The future has already come”. What is the future, what happened, what is it all about? Spin it on and in a minute you will catch yourself thinking “I want this event!”
Cons: not found.
Yagla
Yes, we are not modest, and have included our page in the list. Yesterday, one of our users wrote: “Guys, you lay out everything in such a way that even an amateur can understand it.” Product → How it works → What it gives → Cases with results → CTA button in each block.
The pros and cons are left to your court.
Egostyle
Developers from the Egostyle web lab have turned their promotional page into a journey with wow effects. Of course, these show-offs are designed for the appropriate audience. Well, for mere mortals to take a look)
Cons: speed is lame + car audio.
PS Share in the comments which of the pages “hooked” you the most & offer your versions of the best landing pages on the RuNet.
