4 conditions for perfect mobile email



    Despite all the charm of modern SMM, email newsletter continues to be an effective way to influence potential customers.

    Email platform Litmus reports that 53% of email newsletters are opened from mobile devices. Google’s email openness from mobile devices, according to Google, is 75% of users.

    Most users read emails on smartphones and tablets. Do you take this fact into account when drawing up your marketing strategy?

    In this issue, we will reveal to you several secrets of creating powerful marketing messages that work effectively on small screens.

    1.Sharpness



    As you know, she is the sister of talent. And on mobile devices with a limited screen size, this is becoming especially true. Speak in an understandable language, break long sentences into several short ones. Try not to use complex sentences. The text should be easy to read so that it can be easily read “on the go”.

    And do not forget about the subject line of the letter. If on the computer when opening mail we see 60 characters, then on a mobile device this number decreases to 25-30 characters. Oddly enough, trimming the subject line to 30 characters or less can be quite a challenge. The best option for capturing the reader’s attention is 5-6 words in the form of a question. For instance:

    • “Want to save time?”


    • We are writing a bestseller in 30 days”


    • “What are your consumers talking about?”


    2. Adaptive format



    To achieve maximum readability of the text, use the single-column format. Choose a font size of 14 points or more. On small screens to make out the small print, sometimes it becomes a real quest. Why are your customers having too much difficulty?

    The message should be 600 pixels wide. And do not put a few links nearby. It’s very easy to miss and push the wrong way.
    3. Emphasis on image



    Of course, images attract the attention of readers. But the display resolutions of different devices can vary greatly. For example, Apple’s iOS displays images automatically. On Android, image rotation is disabled. If your email contains multiple images, they may appear as white blocks. In this case, marketers recommend using the so-called alternative text - the name of the image that describes its content. In the case when the image is not displayed on the mobile device, the client will at least know what is drawn there.

    Before sending an e-mail newsletter, test it on several mobile devices to avoid possible errors when opening a letter by a client.

    4. A noticeable call to action



    It's no secret that people read mail through mobile devices in fits and starts - in between couples / lessons, at lunchtime or in transport. Accordingly, the reading time is limited - not the fact that they will read your letter in full.

    Your call to action should be visible and appear at the beginning of the letter. Simplify the task for readers - voice the purpose of your marketing message.

    Make the link to your call-to-action large enough to be visible on the small screen. Fingers are not as precise and tiny as the mouse cursor. Do not forget about it.

    And do not overdo it with the linking. If the user needs to click on the link more than once to complete the target action, there is a danger that he will simply abandon this case and close the letter.

    An ideal call-to-action is enclosed in a square of 40-50 pixels and has no unnecessary links around it.

    And what other necessary conditions for mobile email marketing do you recommend? We are waiting for answers in the comments. BYYD • Mobile Advertising Platform




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