How can a marketer accelerate sales if the consciousness and behavior of customers in 2015 has changed

A selection of the most useful materials from the Carrot Quest team (a service that knows everything about your visitors and, based on this knowledge, automatically brings them to a purchase). The selection will help improve your performance, in particular, the most important indicator - sales in

2015 showed that during the crisis, consumers did not forget about purchases on the Internet, did not stop using online services, they just began to choose more carefully. This means that the purchase cycle has become longer (harder) than it was before. Buyers read, compare, study, think, ask — they are fully armed. Those companies that the user eliminates in the selection process, they remain no destiny, and then they blow right and left about the crisis.

We are not one of them; we will act differently. It is important to “capture” the user and not give him the opportunity to think about competitors. Our task is to catch his attention, engage in interaction and gradually bring it to sale. In fact, all the tools in the Carrot Quest service are aimed at this process.

 

Let

's start: Let's look at the steps that can help in this. We start with the effectiveness of the landing, and end with retention (to sell) and return (to sell again).

 

Lead generation and user engagement

1. Website

Your site is just the beginning of a great user journey. Effective landing is only half the battle ... But still, the site is of great importance for attracting a visitor to your product. If at this stage you have a failure, then it makes no sense to improve the following stages, because you will lose a huge part of the audience in the first stage of the funnel.

You don’t need to spend a lot of time on landings (a bit later we will explain why), but you should have a normal site with good texts. To do this, you need to understand how visitors behave on the site, find problem areas and fix them.

This process is impossible without an objective assessment of the behavior of visitors to the site. An exhaustive guide will help you with this : how to find a bunch of problems on your landing

Article announcement:Yandex. The webvisor is a terrific tool, but many do not use it. We assume that the main reason is not knowing how to benefit from the tool. In the article we tell in detail how to use it to find all the weak points, how to filter the audience, what actions to pay attention to, etc. This is a ready-made plan for action.

 

2. Additional tools for the site

As promised above, we explain why landings are not the most important thing and why it is better not to let a lot of time work with them.

To transfer a visitor to the category of a client, not enough site. The reason is that all users are different. To avoid the drain of visitors, a separate engagement scenario should be made for each segment. Naturally, the site will need helpers. This article examines this in detail.

2 ways to stop losing 90% of your customers

Article preview: There are tools that help analyze each user on the site and run automatic scripts to guide the user through the funnel. Such tools allow you to increase the conversion to Lida and the Client by 2-3 times (the difference depends on your purchase cycle).

 

Purchase conversion

1. Trigger mailings

If you look, the process of involving a visitor in the sale is quite clear and transparent. If you analyze this process, you will be able to configure automatic messages depending on the type of segment, its actions on the site, the channel of attraction, etc.

These automatic messages can be used for completely different purposes and look different. See for yourself, in the article everything is sorted by examples.

Anatomy of trigger email newsletters. From A to Z with examples.

 

2. Work with the user without email

There are times when the site does not need to leave an email, or users do not want to leave it. You can also work productively with such segments and lead them to sale gradually.

The user did not leave an email? 9 examples of how to keep it and bring it to a purchase

 

3. Additional and resale

If the user bought from you, this is only the beginning for your further relationship. You can make additional sales, return it, taking into account the life cycle of the product, provide it with useful content and attract it to re-sale.

5 Simple Email Remarketing Strategies for Increasing LTV It will be great if these helpful tips make you act, because knowledge without action means nothing. Let's raise sales together, connect Carrot Quest (when registering, you will receive 9 lessons on effective online marketing, this will help you increase conversion at every stage of the purchase cycle).