November 24, 2015 at 19:26TOP 5 mobile advertising trends in 2016
The first look at the 5 trends of mobile advertising in 2016
2015 is rapidly coming to an end, the largest advertisers are looking with great optimism next year. So what will 2016 bring for mobile advertising?
The MAW portal published two well-known experts in mobile advertising, Maggie Mesa and Barry Coleman, to hear their opinion on the trends of the coming year.
Below are 5 trends and tips regarding the future development strategy that will be of interest to all successful advertisers.
1) Disintermediation
Since Facebook and Google expanded their services in the field of advertising technologies, they also entered the market as buyers, in addition to the already well-known role of producing their own media content. In the future, it is this trend that will encourage other players to use these and similar platforms, which they may possibly call independent due to the transparency of their functionality and available inventory. It is this transparency that will lead to a reduction in the number of intermediaries connecting the links of the advertiser to the end consumer of advertising and content. This term is now called disintermediation.
Next year, advertisers will see a period of need to reorient their own priorities with regard to advertising channels as such, as well as cultivate their own primary base of sites. With additional options in the platforms, there are much greater opportunities for collecting data, targeting through various platforms and experimenting with the fundamental components of the advertising parameters of ads themselves. All this will help to achieve even greater efficiency from the introduction of a mobile advertising channel on all kinds of devices of your consumers.
2) Ad blocking
In 2016, advertisers will become tired of being exposed to constant risks of possible blocking of advertising content - while in applications, users can’t block it in any way. And it’s easy to follow every impression, click of such an advertisement. A few more quarters will pass, and then, in a crisis, everyone will focus most of the budget on that advertisement that cannot be blocked by the user, on that advertisement, statistics on which can be received at any second.
3) User tracking on different devices
In the cross-device tracking market, it is still impossible to distinguish a clearly defined leader. However, this is why advertisers are forced to look for a lever between a competent combination between the primary data from the sites and the independent data of the advertisers themselves. However, it is expected that in these differences the bridge will finally be built, optimizing the interaction of data and information, which in turn will further simplify the work with the platform itself.
4) Transparency
Both advertisers and publishers strive to achieve greater transparency in the use of programmatic features. Any advertiser wants to see the specifics, namely: how profitable his investments are, to get access to data for a thorough analysis of the types of advertising for a particular campaign, which in turn is considered the most successful in the used inventory.
2016 is a year in which transparency will acquire the status of “must-have” instead of the current and familiar “pleasant addition”, and the programmer himself should be ready for requests from advertisers to receive simple data, such as the number of clicks, impressions, etc., and settings platforms for targeting, excess optimization, fine-tuning the GEO and other details.
5) Quality advertising
In 2016, popular ad types will change over time. More focus will be on the experience of the users themselves, on the analysis of advertising campaigns, advertisers, at the same time, will be able to quickly adapt to consumers and modify advertising content to the point that video and native advertising on mobile devices can become even better and more profitable to attract the user to the advertised product with the highest conversion rates. BYYD • Mobile Advertising Platform
2015 is rapidly coming to an end, the largest advertisers are looking with great optimism next year. So what will 2016 bring for mobile advertising?
The MAW portal published two well-known experts in mobile advertising, Maggie Mesa and Barry Coleman, to hear their opinion on the trends of the coming year.
Below are 5 trends and tips regarding the future development strategy that will be of interest to all successful advertisers.
1) Disintermediation
Since Facebook and Google expanded their services in the field of advertising technologies, they also entered the market as buyers, in addition to the already well-known role of producing their own media content. In the future, it is this trend that will encourage other players to use these and similar platforms, which they may possibly call independent due to the transparency of their functionality and available inventory. It is this transparency that will lead to a reduction in the number of intermediaries connecting the links of the advertiser to the end consumer of advertising and content. This term is now called disintermediation.
Next year, advertisers will see a period of need to reorient their own priorities with regard to advertising channels as such, as well as cultivate their own primary base of sites. With additional options in the platforms, there are much greater opportunities for collecting data, targeting through various platforms and experimenting with the fundamental components of the advertising parameters of ads themselves. All this will help to achieve even greater efficiency from the introduction of a mobile advertising channel on all kinds of devices of your consumers.
2) Ad blocking
In 2016, advertisers will become tired of being exposed to constant risks of possible blocking of advertising content - while in applications, users can’t block it in any way. And it’s easy to follow every impression, click of such an advertisement. A few more quarters will pass, and then, in a crisis, everyone will focus most of the budget on that advertisement that cannot be blocked by the user, on that advertisement, statistics on which can be received at any second.
3) User tracking on different devices
In the cross-device tracking market, it is still impossible to distinguish a clearly defined leader. However, this is why advertisers are forced to look for a lever between a competent combination between the primary data from the sites and the independent data of the advertisers themselves. However, it is expected that in these differences the bridge will finally be built, optimizing the interaction of data and information, which in turn will further simplify the work with the platform itself.
4) Transparency
Both advertisers and publishers strive to achieve greater transparency in the use of programmatic features. Any advertiser wants to see the specifics, namely: how profitable his investments are, to get access to data for a thorough analysis of the types of advertising for a particular campaign, which in turn is considered the most successful in the used inventory.
2016 is a year in which transparency will acquire the status of “must-have” instead of the current and familiar “pleasant addition”, and the programmer himself should be ready for requests from advertisers to receive simple data, such as the number of clicks, impressions, etc., and settings platforms for targeting, excess optimization, fine-tuning the GEO and other details.
5) Quality advertising
In 2016, popular ad types will change over time. More focus will be on the experience of the users themselves, on the analysis of advertising campaigns, advertisers, at the same time, will be able to quickly adapt to consumers and modify advertising content to the point that video and native advertising on mobile devices can become even better and more profitable to attract the user to the advertised product with the highest conversion rates. BYYD • Mobile Advertising Platform
