6 questions to passers-by on the street. 12 graphs with answers. 2550 respondents

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Testing? Web analytics? No, a big street poll!
For example, more than half of people compare you to about 4 competitors.

Charts, specific numbers and no ads. Everything is compiled into convenient statistics. Enjoy it.

In the comments on one of my articles, one of the readers gave me the idea that it makes sense to conduct a survey among the population in order to get answers to exciting questions.

That's exactly what my friend and I did. Armed with folders, a few pens, smiles and paper, we went looking for people who wanted to answer our questions. By the way, in the process we were joined by three more friends who wanted to help with the survey.

Naturally, the survey concerns b2c, as it would be difficult to find the right number of entrepreneurs on the street. At least, those who would not be in a hurry about their business and would be ready to answer our questions.

In total, we interviewed exactly 2550 people. At first there were more of them, but we removed all “refrained from answering” and all the suggestions “go H @ #”, leaving only what matters.

In the process, all people were divided into three groups:

  1. People aged 20-35 years (1479 people)
  2. People age 36-45 years (748 people)
  3. People age 46-55 years (323 people)

Let's be honest - they determined age “by eye”, but if there were even the slightest doubt, they asked (the reaction to the question of age was calmer than we thought it would be).

Given a step of 10 years, we considered that “by eye” you can understand age, albeit with a meager margin of error. The place of the survey was one of the city parks in Dnepropetrovsk, Ukraine.

Let's start without lyrical digressions.


Question No. 1: Do you use the Internet?

Answer Options:

A. Yes

B. No

Answers:

20-35 years old:

A. “Yes” - 1402 people (94.8%)

B. “No” - 77 people (5.2%)

36-45 years:

A. “Yes” - 612 people (81.8 %)

B. No - 136 people (18.2%)

46-55 years old:

A. Yes - 137 people (42.4%)

B. No - 186 people (57.6%)

Below visualization of answers to question No. 1:
image

Average values ​​(Average statistics):

A. “Yes” - 2151 people use the Internet (84.4%)

B. “No” - 399 people do not use the Internet (15.6%)

These answers surprised us a little. We believed that in our time, at least 95% of people use the Internet well, given that Dnepropetrovsk is not the smallest city in Ukraine (read “not the most backward”).

image

Then we were surprised even more. The second question involved those who use the Internet.

Question No. 2: Do you purchase goods and / or services on the Internet?


Answer Options:

A. Yes

B. No

Answers:

20-35 years:

A. “Yes” - 1079 people (77.0%)

B. “No” - 323 people (23.0%)

36-45 years:

A. “Yes” - 561 people (91.7 %)

B. No - 51 people (8.3%)

46-55 years old:

A. Yes - 60 people (43.8%)

B. No - 77 people (56.2%)

Below visualization of answers to question No. 2:

image

Interesting, isn't it?

We believe that this is due to the fact that people aged 36-45 years have a special lack of time, and therefore they show increased (compared to other groups) activity in online stores.

Average values ​​(Average statistics):

A. “Yes” - 1,700 people purchase goods and / or services on the Internet (79.0%)

B. “No” - 451 people do not purchase goods and / or services on the Internet (21.0%)

image

The third question involved who replied that he buys goods and / or services on the Internet.

Question No. 3: Do you compare prices for the same services and products among different sites before buying?


Answer Options:

A. Compare two sites (In total)

B. Compare from two to four sites (In total)

C. Compare more than four sites

D. Do not compare

Answers:

20-35 years:

A. “Compare two sites (In total)” - 221 people (20.5%)

B. “Compare 2 to 4 sites (In total)” - 654 people (60.6%)

C. “Compare more than four sites” - 127 people (11.8%)

D. “Don't compare” - 77 people (7.1%)

36-45 years old:

A. “Compare two sites (In total)” - 110 people (19.6%)

B. “I compare from 2 to 4 sites (In total)” - 221 people (39.4%)

C. “I compare more than four sites” - 204 people (36.4%)

D. “ I do not compare ”- 26 people (4.6%)

46-55 years:

A.“ Compare two sites (In total) ”- 9 people (15.0%)

B.“ Compare from 2 to 4 sites (In total complicated awsti) ”- 17 people (28.3%)

C. “Compare more than four sites” - 0 people (0%)

D. “Don't compare” - 34 people (56.7%)

Below is a visualization of answers to question No. 3:

image

Average values ​​(Average statistics):

A. “Compare two sites (In total)” - 340 people (20.0%)

B. “Compare 2 to 4 sites (In total)” - 893 people (52.5%)

C. “Compare more four sites "- 331 people (19.5%)

D." I do not compare "- 136 people (8.0%)

image

It turns out that on average you are compared with about 4 competitors. This is probably due to the fact that people simply open the first 3-4 links in a search engine, but we may be mistaken in this regard.

In 4 questions participated those who replied that they use the Internet.

Question No. 4: Do you see the difference between multi-page and single-page sites?


Answer Options:

A. Yes

B. No (They understand what I am asking, but “they don’t see much difference.” This option was added in the process, as the respondents clarified this point)

C. I don’t understand what is being said

Answers:

20-35 years old:

A. “Yes” - 1096 people (78.2%)

B. “No” - 187 people (13.3%)

C. “I don’t understand what is being discussed” - 119 people (8, 5%)

36-45 years old:

A. “Yes” - 493 people (80.5%)

B. “No” - 77 people (12.6%)

C. “I don’t understand what is being discussed” - 42 people (6.9%)

46-55 years old:

A. “Yes” - 34 people (24.8%)

B. “No” - 60 people (43.8%)

C. “I don’t understand what is being said” - 43 people (31.4%)

Below is a visualization of answers to question No. 4:
image

Average values ​​(Average statistics):

A. “Yes” - 1624 people see the difference between single-page and multi-page sites (75.5%)

B. “No” - 323 people do not see the difference between single-page and multi-page sites (15.0%)

C. “I don’t understand, about what’s going on ”- 204 people didn’t understand which multi-page and single-page sites we asked a question (9.5%).

image

Here we were very surprised that so many people actually answered that they saw / understood the difference between a multi-page site and a landing page .

A year ago, we were interested in exactly the same question (it was not a survey, but it turned out that you managed to find out about ~ 200 people), and the number of people who answered “Yes” was about 30%, which is 2 times less than present value. And that time we asked this question to people who were on average 25-35 years old.

The fifth question involved those who replied that they saw or understood the difference between single-page and multi-page sites. The answer is “Yes” and “No” in the previous question.

Question No. 5: On which site would you rather order a product / service if in both cases the offers are absolutely identical: single-page or multi-page?


Answer Options:

A. On a one-page site

B. On a multi-page site

C. No difference

Answers:

20-35 years:

A. “On a one-page website” - 442 people (34.5%)

B. “On a multi-page website” - 263 people (20.5%)

C. “No difference” - 578 people (45.0 %)

36-45 years:

A. “On a one-page website” - 195 people (34.2%)

B. “On a multi-page website” - 162 people (28.4%)

C. “No difference” - 213 people (37 , 4%)

46-55 years:

A. “On a one-page website” - 34 people (36.2%)

B. “On a multi-page website” - 17 people (18.1%)

C. “No difference” - 43 people (45.7%)

Below is a visualization of the answers to question No. 5:

image

Average values ​​(Average statistics):

A. “On a one-page website” - 671 people (34.5%)

B. “On a multi-page website” - 442 people (22.7%)

C. “No difference” - 834 people (42.8%)

image

It’s possible that people prefer the landing page precisely because navigation there is usually easier than on a multi-page site.

We can assume that this is especially convenient for "not advanced" users who simply get lost on a site with a large number of pages and cannot find what interests them (very often the sites are not the most convenient search engines).

Further, those who responded that they purchase goods and / or services on the Internet participated.

Question No. 6: how do you feel about the sites on which the promotion operates and shows how much time is left until its end?


Answer Options:

A. Positive. It’s convenient that I know how much time I have to have time to use the action

B. Negatively. Such sites cause a feeling of panic - I want to leave site

C. Positive. (other reason)

D. Negative. I think this is a fraud and the action will not end

E. Neutral / I do not understand what kind of action is it

Answers:

20-35 years:

A. “Positive. It’s convenient that I know how much time I have to have time to take advantage of the offer ”- 85 people (7.9%)

B.“ Negative. Such sites cause a feeling of panic - I want to leave the site ”- 246 people (22.8%)

C.“ Positive. (another reason ") - 196 people (18.2%)

D." Negative. I think that this is a fraud and the action will not end ”- 374 people (34.6%)

E.“ Neutral / I don’t understand what kind of action we are talking about ”- 178 people (16.5%)

36-45 years old:

A. "Positively. It’s convenient that I know how much time I have to manage to take advantage of the offer ”- 161 people (28.8%)

B.“ Negative. Such sites cause a feeling of panic - I want to leave the site "- 127 people (22.6%)

C. “Positive. (another reason ") - 68 people (12.1%)

D." Negative. I think that this is a fraud and the action will not end ”- 94 people (16.7%)

E.“ Neutral / I don’t understand what kind of action we are talking about ”- 111 people (19.8%)

46-55 years:

A. "Positively. It’s convenient that I know how much time I have to have time to take advantage of the offer ”- 17 people (28.3%)

B.“ Negative. Such sites cause a feeling of panic - I want to leave the site "- 9 people (15.0%)

C." Positive. (other reason) - 0 people (0%)

D. “Negative. I think this is a fraud and the action will not end ”- 9 people (15.0%)

E.“ Neutral / I don’t understand what kind of action is being discussed ”- 25 people (41.7%)

Below is a visualization of answers to question No. 6 :

image

Average values ​​(Average statistics):

A. “Positive. It’s convenient that I know how much time I have to have time to take advantage of the offer ”- 264 people (15.5%)

B.“ Negative. Such sites cause a feeling of panic - I want to leave the site "- 383 people (22.5%)

C." Positive. (another reason) - 262 people (15.4%)

D. “Negative. I think this is a fraud and the action will not end ”- 476 people (28.0%)

E.“ Neutral / I don’t understand what kind of action is being discussed ”- 315 people (18.5%)

image

We expected more negative reviews about countdown counters, but even such statistics already make you think. The entire survey was conducted in order to answer this question, since our article touched on b2b, and it became interesting to us how things were going on on b2c.

Share statistics. I am sure one of your friends will be surprised at the result. ;)

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