DMP * is a data management platform, it is an ad server that also includes data management tools. DMPs help marketers collect, organize, manage, and measure data from a single center. DMP is also responsible for managing privacy. In advertising, DMP makes it easy to target large-scale, often contains multifunctional settings options.
DSP * * is a demand platform, it is a company that buys space for online advertising in real time.
SSP *** is an offer platform, it is a company that provides space for online advertising to a real-time demand platform. SSPs often aggregate offers from publishers.
Publisher****- Publicly referred to as the publisher, is a mobile app development company. It is he who turns to SSP, offering to advertise in his applications. BYYD • Mobile Advertising Platform