Microsoft signed a contract with AOL for ten years

    The essence of the contract is cooperation in the advertising field. So, AOL will sell Microsoft ads, while BING search will work on the AOL website instead of Google search. The corresponding agreement was signed for 10 years, Roem writes . A Bing search on the AOL website will appear starting January 1, 2016.

    Also on the main site of AOL will be introduced the technology of selling Bing Ads, instead of similar advertising from Google. It is worth noting that Microsoft now owns about 20% of organic search in the United States, and the company hopes to increase its share through cooperation with partners.

    AOL owns about 1% of the US search market.

    AOL will also sell all display advertising formats for Microsoft, except for Bing Ads. Formats include mobile and video ads. Advertising sales will be conducted in countries such as Brazil, Canada, France, Germany, Italy, Japan, Spain, Britain and the United States. We are talking about advertising on MSN, Outlook, Xbox and Skype. Note that in addition to its own main site, AOL owns such popular resources as the Huffington Post, TechCrunch and Engadget. This allows you to create a single advertising market for advertisers. In other markets, including Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland, ads will be sold through the AppNexus RTB exchange.

    The agreement also says that 1,200 employees will move from Microsoft to AOL.

    Now AOL is owned by Verizon, which the telecommunications giant acquired last week for $ 4.4 billion.

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