WayForPay: About Mobile Commerce in Figures (Infographic)
Due to the active development of mobile commerce in the world, we analyzed and integrated the latest global data in the field of m-commerce and decided to share information.
Following e-commerce, the direction of mobile commerce is actively developing in the world. In some countries, the direction has already reached its peak of development. In Ukraine, m-commerce, one might say, “at the start”, however, given the pace of development of electronic commerce, active mobile shopping is a matter of the near future.
According to Google, already 20% of Uanet’s traffic is visits from mobile devices. Analysts at prom.ua note that in 2014, on average per month, the number of purchases on the portal using a tablet about 10 thousand and 11.6 thousand purchases were made monthly from smartphones.
Given the experience of foreign countries, the use of mobile should generate not only traffic to the site, but also the ability to complete a full purchase cycle - i.e. making payment for a product or service.
So, according to the Adyen study, today the turnover of payments from mobile devices in Europe for the first quarter of 2015 is already about 28.6% of the total mass of online payments. In the lead, for this period, England - with more than 44% of mobile payments.
If we talk about the ratio of online payments from mobile devices to the total mass of online payments on Ukrainian sites, then according to statistics from the Wayforpay system for some types of business, this indicator can reach up to 40%, and on average does not exceed 14%.
Focusing on the user's needs and for motivation to become not just a website visitor from a mobile, but to make a purchase - the process of selecting and purchasing a product should be as simple and quick as possible. According to a Barclays study, more than 16.5% say that the purchase process through a mobile device is long and not very convenient, and another 9% say that entering payment data takes a lot of time. In the case of quick payment, it is important to implement payment in a mobile application in one click, which Wayforpay team took the direction in developing the system.
WayForPay Team.
Infographics
Following e-commerce, the direction of mobile commerce is actively developing in the world. In some countries, the direction has already reached its peak of development. In Ukraine, m-commerce, one might say, “at the start”, however, given the pace of development of electronic commerce, active mobile shopping is a matter of the near future.
According to Google, already 20% of Uanet’s traffic is visits from mobile devices. Analysts at prom.ua note that in 2014, on average per month, the number of purchases on the portal using a tablet about 10 thousand and 11.6 thousand purchases were made monthly from smartphones.
Given the experience of foreign countries, the use of mobile should generate not only traffic to the site, but also the ability to complete a full purchase cycle - i.e. making payment for a product or service.
So, according to the Adyen study, today the turnover of payments from mobile devices in Europe for the first quarter of 2015 is already about 28.6% of the total mass of online payments. In the lead, for this period, England - with more than 44% of mobile payments.
If we talk about the ratio of online payments from mobile devices to the total mass of online payments on Ukrainian sites, then according to statistics from the Wayforpay system for some types of business, this indicator can reach up to 40%, and on average does not exceed 14%.
Focusing on the user's needs and for motivation to become not just a website visitor from a mobile, but to make a purchase - the process of selecting and purchasing a product should be as simple and quick as possible. According to a Barclays study, more than 16.5% say that the purchase process through a mobile device is long and not very convenient, and another 9% say that entering payment data takes a lot of time. In the case of quick payment, it is important to implement payment in a mobile application in one click, which Wayforpay team took the direction in developing the system.
WayForPay Team.
Infographics