Pay Per Comment: New Business Model For Newspapers

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    It's no secret that most online publications work on how to better handle comment sections of their articles. There is always something to think about. Is there an option to post anonymous comments? Should comments be moderated? The main thing is to maintain a balance that would suit everyone. But the Massachusetts newspaper Sun Chronicle has found an interesting and unusual solution and offers others to learn from their experience.

    One of the readers of the publication said that Sun Chronicle turned off the commenting system a few months ago, after the editors were upset by the actions of anonymous readers who published several negative "inflammatory" comments.
    In the absence of comments, readers began to spend much less time on the site, but this did not bother everyone so much to complain to the developers. Recently, however, visitors may have been surprised to note that the commenting system was put back into operation again. But now, to leave a comment, you need to enter a real name, address and phone number, provide your credit card details, with which the publication will charge 99 cents, after which you can express your thoughts in the comment field of the article.
    But the board itself is not the most unpleasant in this case. Now, each of your comments is associated with you and your place of residence, while your real name is published next to the comment itself. On the one hand, this will help confirm that you are exactly who you say you are and that you have left a particular comment. On the other hand, no privacy.

    The newspaper’s management reports that this was a “necessary step,” but not all readers agree with the decision of their favorite publication. Despite the attachment to one site, the Internet is quite extensive, and anyone can always go to another place. For example, there are almost no new comments on the Sun Chronicle website right now.

    In our country, in light of the latest scandalous order of Roskomnadzor to hold Internet media responsible for readers' comments, a solution remains to be found, despite the fact that many were skeptical about the initiative of the authorities. Perhaps the experience of foreign media will be useful to someone if you do not approach the issue so critically and try to take very “symbolic amounts”.

    Some experts, such as Eugene Kaspersky, a well-known supporter of censorship on the Internet, have long believed that universal certification of Internet users will help to solve many problems. But people accustomed to anonymity on the network reacted negatively to this initiative. And while the question of responsibility for their actions on the network remains open.

    A source

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