Bloggers billionaires

Original author: Devon Pendleton
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They are rich, they are influential and they like to talk.

When the U.S. Securities and Exchange Commission (SEC) accused Internet billionaire Mark Cuban of illegal securities transactions on November 17, tycoon followers knew where to look for the best comment . These were neither newspapers, nor cable television, but the personal tycoon blog of blogmaverick.com.

On November 18, Cuban posted 2 statements on the blog and, through its lawyers, appealed the SEC statements. In one day, traffic to his blog tripled.

This was not the first precedent. In 2006, during the NBA finals, washing the bones of his native Dallas Mavericks against the San Antonio Spurs, he published a critical note about the game’s organizers and was immediately fined $ 200,000 by the League.

Cuban is hardly the only online journalist with a constant audience of 112 million people, but among the billionaires with their vast wealth, power and, as a rule, a great desire for a secret personal life, he is rare.

So far, we have found 13 of the 1,125 billionaires on our list who are active bloggers. We did not count single posts, for example George Soros in The Huffington Post, but looked for those who regularly blog, it does not matter whether these are working topics or simple life posts. The age of billionaire bloggers almost completely covers the age scale, from 24 years old (Mark Zuckerberg) to 80 years old (T. Boone Pickens). Their blogs cover 5 industries, including media, technology, and finance. Blogs of billionaires are not alike, but intersecting, highlight several topics.

The most obvious are personal blogs, in which billionaires do not deny themselves self-promotion. For example, Donald Trump monitors three blogs at once that have joined his personal brand: the blog of his television show Student, the blog of the marketing maestro and his personal blog of Trump.

Despite his 80 years old, T. Boone Pickens started a blog to help push his pro-wind power Pickens Plan into American consciousness. The blog of Russian metallurgical tycoon Mikhail Prokhorov resembles a fake MySpace page with his video of skiing and a gallery of glamorous photos.

Some billionaires use blogs to communicate with a wide audience and demonstrate their customary nature, thereby forming their real image, compensating for the shortcomings of traditional means of communication with the public. The owner of the Marriott hotel chain, Bill Marriott, on his blog is caring and “salt of the earth” (bibl. Note Yandex), with his book preferences and praising the staff of Marriott. Last summer, television star Oprah Winfrey spoke in detail about 21 days of fasting on her blog on Oprah.com, spelling out the daily highs and lows of eating a vegetarian diet for her fans. Many beloved JK Rowling, author of Harry Potter, answers his readers' questions on how to be published on jkrowling.com.

For some billionaires, blogs have become an effective tool for supporting their ideas, which allowed them to become opinion leaders and thereby influence the thoughts of others. Well-known shareholder Carl Icahn, for example, devotes numerous blog posts to his thoughts on corporate governance, while Dubai construction tycoon Khalaf Al Habtoor again began talking about an acute threat to the Iranian stock market on his AlShindagah.com website. Call it a political position, but no matter who writes, and bloggers are billionaires, the Internet is the most democratic place on the planet.

Please do not hit the translation, I am not a professional translator, but I really wanted to show the article to more people. This article is cross-posted from a personal blog, but that's not the point.

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