7 tips for building a powerful community
“If you tell people:“ Look at one result that we achieved for one of our customers in the entire history of our company, ”but after that you couldn’t provide the same result to other customers, this will be a big failure for you,” says Scott Gerber , founder of the Young Entrepreneur Council . "
Scott Gerber and Ryan Poe , whose duo behind the creation of one of the most successful American business community, gave some advice to budding IT entrepreneurs.
1. Make your community democratic.
At FounderSociety and YEC , existing members of the community vote to accept new ones. This approach provides a sense of comfort, stability and justice within the community, and also protects its exclusivity. New or prospective members should not have any doubt about the high merit of your network. Mutual trust from the very first day will show the level of your site.
2. Patronize what is already under supervision.
Just because you have thousands of qualified community members does not mean that you should introduce them all to each other. Every entrepreneur needs only a handful of really worthwhile people. Think about the connections of community members so that everyone is connected only with those people who really suit him best.
3. Focus on common interests.
Many people will want to become part of your network if they sincerely share your views. Find people who are also worried about the future. YEC invites its members to mentor the next generation of entrepreneurs. Discussions often begin with this goal.
4. Maximize access.
The more business relationships available to you, the more opportunities there are to help others, and vice versa. Provide your community with as much information, tools, and services as possible. You never know what a little thing can change someone’s career. Get users to come to you to speed up their goals.
5. Score on metrics and vanity.
If you do something only to attract traffic, it will not lead to anything good. More meaningful results can be achieved through the publication of truly intelligible content and sincere relationships, although this takes more time and effort.
6. Spend some time helping others.
Your goal in any business should always guarantee a return on investment. If you are asking for time for your community, make sure that it is not wasted as a result. To find out the most useful resources for each specific person, you need to devote some time to this.
7. Be proactive and personalized.
The difference between proactive and passive community management is the difference between success and failure. You and your team must take care of users beyond sending invoices and handouts. Whatever your users do, they need a precautionary attitude towards them. As an example, the FounderSociety team acts as an “extension” of a community member team. They regularly call their members throughout the year to find out how best to serve them or improve their business.
These are very important little things. If you made someone's life a little easier, your community has done its job. With the help of these little things in your “pocket”, you can build and grow a strong community in any industry.