How do I know page performance on the App Store or Google Play?

Hello! We are SplitMetrics and want to talk about a service for testing visual elements and copyright of mobile application pages in applications. We drove over 1 million users through the tests and began to understand which elements on the pages are important and which chips work ...

Our story began when Apple sent a request for Promotional Art Work to feature our application. For a long time we could not choose an option that would suit everyone and bring the maximum number of races. Hours of discussions led to the fact that we filled in a compromise option, not realizing how effective it would be. Fichery gave us a good number of installations, but we felt that it wasn’t the maximum. The answer came by itself: our page in the App Store simply could not “sell" the application. Having studied the market, we realized that no one is ready to help us and give out a ready-made service for preliminary testing of various page options in the App Store or Google Play. Then we decided to make such a service for ourselves and everyone who likes to consider conversion.

Why do a / b tests for the App Store and Google Play?

On the web a / b testing today, few people are surprised. Any self-respecting site is testing options for landing pages, forms, etc. With mobile applications, everything is much more complicated: to replace any graphic element on the page, you need to reload the build and wait about 7 days for approval from the App Store team. SplitMetrics simplifies the process and allows you to test design and copyright elements without having to upload them directly to the App Store and test them in the field.

The teams of mobile developers always have a lot of ideas on how the pages on the App Store should look: what icons, screenshots, descriptions and other elements can be. Each of these elements affects the conversion, which depends on how well you managed to tell and show why the product is needed and what it is. An increase in conversion will raise the application in the search results of the App Store and Google Play, help to significantly reduce traffic costs and increase the amount of organic traffic.

What can be tested?

Now you can experiment with the pages of applications for iPhone, iPad and Android. You can check how the following elements affect the conversion:

• product icon
• screenshot options or their order
• application description
• title
• application cost
• video preview
• app rating and number of reviews
• presence or absence of an in-app purchases label
• the need to translate into local language
• Apple Watch integration (under development)

You can find out how important the presence of the video on the page of your game. Or what description more effectively “speaks” with the user. Check if the conversion rates change the order and the visual component of the screenshots. Successful manufacturers of mobile applications, for example, optimize icons even before they launch in the app store.

How it works?

Ease of use allows you to use the web application for both developers and marketers, specialists in user acquisition. The process takes only a couple of minutes. SplitMetrics loads the page by the link from the app. Using a simple constructor, you can create alternative versions of pages that differ in one element. In a couple of seconds, the system will generate landing pages - exact copies of the pages in the appstore. It remains to direct traffic and wait for the results. The application collects user behavior analytics and shows which version of the application works best.

Intuition or experiment data?

Today for any product, incl. and mobile, it is important to be able to stand out and convey your idea to the audience. There is only 3-4 seconds to convince the user to choose a specific application: the icon, name, screenshots and overall impression should “speak” his language and be crystal clear. SplitMetrics provides a unique opportunity to make effective decisions based on these experiments - even before launching the product, find out what really “hooks” the representative of the target audience and optimize the existing product to maximize profit.

While we are in beta and use the platform for free. Sign up to splitmetrics.com and post your questions in the comments. We will be very grateful for the feedback.