Rational Consumption in Beauty: Trends 2026 https://ymaho.com/rational-consumption-in-beauty-trends-2026
How a rational approach is changing the Russian beauty market: 89% for eco-friendliness without overpaying. Scientific justifications instead of myths. Learn how to buy effective cosmetics.
Slow Beauty: How Slowing Down Became the Beauty Practice of the Year https://ymaho.com/slow-beauty-how-slowing-down-became-the-beauty-practice-of-the-year
The Slow Beauty philosophy transforms skincare into a ritual of mental recovery. Learn how mindfulness and tactility prolong skin youth. Read about the trend!
Huda Beauty launches Easy Bake Intense fragrance: analysis https://ymaho.com/huda-beauty-launches-easy-bake-intense-fragrance-analysis
Analysis of the launch of Huda Beauty's debut fragrance: why Easy Bake Intense perfume is an M&A strategy, not just a perfume. Learn insider details.
K-beauty growth 174%: why Korean cosmetics are capturing the market https://ymaho.com/k-beauty-growth-174-why-korean-cosmetics-are-capturing-the-market
K-beauty revenue surged 174% in a year. We analyze the hidden reasons for success: speed of innovation, Korea's strategy, and sensory SPF. Find out the key insights now.
Beauty Pie at Liberty: the brand's first offline corner https://ymaho.com/beauty-pie-at-liberty-the-brand-s-first-offline-corner
Marcia Kilgore launches the first physical Beauty Pie corner in London. Learn how the retail test is changing the game for DTC brands. Read the details.
Gen Z Beauty Metaverse: Science Instead of Marketing https://ymaho.com/gen-z-beauty-metaverse-science-instead-of-marketing
Gen Z demands clinical evidence and ingredient transparency from beauty brands. Learn how peptides and scalp care are changing the market. Read the analysis!
Melanie Grant's Beauty Rituals: Magnesium and Lymphatic Drainage https://ymaho.com/melanie-grant-s-beauty-rituals-magnesium-and-lymphatic-drainage
Analyzing esthetician Melanie Grant's beauty rituals: who are magnesium baths suitable for and what is their real cost. Learn the hidden risks of trendy advice.
Death of foundation: why the beauty market is in panic https://ymaho.com/death-of-foundation-why-the-beauty-market-is-in-panic
Sales of tinting products soared by 89%, but this is a crash, not a success. We analyze the economy, the war for technology, and the new type of consumer. Find out who will survive.
Individualism in beauty: the end of the 'clean girl' trend https://ymaho.com/individualism-in-beauty-the-end-of-the-clean-girl-trend
Makeup as a tool for self-expression and 'dopamine armor'. Learn why mass luxury is shifting to micro-aesthetics and personalization. Read the trend analysis.
US Beauty Market 2026: Growth or Restructuring? https://ymaho.com/us-beauty-market-2026-growth-or-restructuring
Analysis of Circana Report for Q1 2026: Why Synchronous Growth of Mass Market and Prestige Is a Warning Signal for Luxury. Find out who wins and who loses.