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Rational Consumption in Beauty: Trends 2026

https://ymaho.com/rational-consumption-in-beauty-trends-2026

How a rational approach is changing the Russian beauty market: 89% for eco-friendliness without overpaying. Scientific justifications instead of myths. Learn how to buy effective cosmetics.

Beauty Pie at Liberty: the brand's first offline corner

https://ymaho.com/beauty-pie-at-liberty-the-brand-s-first-offline-corner

Marcia Kilgore launches the first physical Beauty Pie corner in London. Learn how the retail test is changing the game for DTC brands. Read the details.

Gen Z Beauty Metaverse: Science Instead of Marketing

https://ymaho.com/gen-z-beauty-metaverse-science-instead-of-marketing

Gen Z demands clinical evidence and ingredient transparency from beauty brands. Learn how peptides and scalp care are changing the market. Read the analysis!

Death of foundation: why the beauty market is in panic

https://ymaho.com/death-of-foundation-why-the-beauty-market-is-in-panic

Sales of tinting products soared by 89%, but this is a crash, not a success. We analyze the economy, the war for technology, and the new type of consumer. Find out who will survive.

Individualism in beauty: the end of the 'clean girl' trend

https://ymaho.com/individualism-in-beauty-the-end-of-the-clean-girl-trend

Makeup as a tool for self-expression and 'dopamine armor'. Learn why mass luxury is shifting to micro-aesthetics and personalization. Read the trend analysis.

US Beauty Market 2026: Growth or Restructuring?

https://ymaho.com/us-beauty-market-2026-growth-or-restructuring

Analysis of Circana Report for Q1 2026: Why Synchronous Growth of Mass Market and Prestige Is a Warning Signal for Luxury. Find out who wins and who loses.

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