Crisis of beauty salons 2026: why masters are switching to self-employment https://ymaho.com/crisis-of-beauty-salons-2026-why-masters-are-switching-to-self-employment
The 2026 tax reform is destroying comfort-class salons. Find out why masters are moving to private practice and how the beauty market will change. Read the analysis.
Beauty Newcomers of June 2026: Ceramic Gua Sha and Electrolyte Serum https://ymaho.com/beauty-newcomers-of-june-2026-ceramic-gua-sha-and-electrolyte-serum
Best Beauty Newcomers of June According to Byrdie: SPF 50+ with Essence, Shark DePuffi Device, Electrolyte Serum, and Ceramic Gua Sha. Read the Review and Trends.
Slow Beauty: How Slowing Down Became the Beauty Practice of the Year https://ymaho.com/slow-beauty-how-slowing-down-became-the-beauty-practice-of-the-year
The Slow Beauty philosophy transforms skincare into a ritual of mental recovery. Learn how mindfulness and tactility prolong skin youth. Read about the trend!
Beauty optimizers: 15 million Americans spend $3000 on procedures https://ymaho.com/beauty-optimizers-15-million-americans-spend-3000-on-procedures
BCG and WWD report: 75% of beauty optimizers trust AI, not bloggers. Find out who wins and loses in the market for cosmetics, injections, and longevity supplements. Read forecasts until August 2026.
Paula's Choice sponsor of the 2026 World Cup: skincare and sports https://ymaho.com/paula-s-choice-sponsor-of-the-2026-world-cup-skincare-and-sports
Paula's Choice became a sponsor of the 2026 World Cup. How the brand rewrites the rules of beauty marketing, attracting 5 billion viewers. Learn about the 'Proud Supporter of Your Skin' campaign.
Hormonal skin health: launching lines for the luteal cycle https://ymaho.com/hormonal-skin-health-launching-lines-for-the-luteal-cycle
The main beauty trend of 2026: cosmeceuticals for the luteal phase of the cycle. How new products for PMS acne work, who will profit from personalization. Read the analysis.
Eat Your Skincare: A New Trend in Skin Care from Within https://ymaho.com/eat-your-skincare-a-new-trend-in-skin-care-from-within
The Eat Your Skincare trend turns the kitchen into the center of beauty rituals. Learn how nutricosmetics are changing the beauty industry and who benefits. Read the analysis.
Blurred Lips 2026: #blurredlips Trend and Watercolor Makeup https://ymaho.com/blurred-lips-2026-blurredlips-trend-and-watercolor-makeup
Blurred lips and watercolor makeup are the main beauty trends of 2026. Learn how to recreate the #blurredlips technique and why tints are replacing lipstick.
J-Beauty and K-Beauty in Tokyo: Pop-up Event of June 2026 https://ymaho.com/j-beauty-and-k-beauty-in-tokyo-pop-up-event-of-june-2026
Analysis of the collaboration between KOSE and Korean brands in Tokyo. Why the hybridization of J-Beauty and K-Beauty is changing the Asian market. Read details and forecasts.
Japanese trend of edible beauty: bananas and food waste in cosmetics https://ymaho.com/japanese-trend-of-edible-beauty-bananas-and-food-waste-in-cosmetics
Upcycling in the beauty industry: banana peel, coffee grounds, and soybean meal in cosmetics. Economics, risks, and benefits of the 2026 trend. Read the analysis.