The 2026 tax reform is destroying comfort-class salons. Find out why masters are moving to private practice and how the beauty market will change. Read the analysis.
Best Beauty Newcomers of June According to Byrdie: SPF 50+ with Essence, Shark DePuffi Device, Electrolyte Serum, and Ceramic Gua Sha. Read the Review and Trends.
The Slow Beauty philosophy transforms skincare into a ritual of mental recovery. Learn how mindfulness and tactility prolong skin youth. Read about the trend!
BCG and WWD report: 75% of beauty optimizers trust AI, not bloggers. Find out who wins and loses in the market for cosmetics, injections, and longevity supplements. Read forecasts until August 2026.
Paula's Choice became a sponsor of the 2026 World Cup. How the brand rewrites the rules of beauty marketing, attracting 5 billion viewers. Learn about the 'Proud Supporter of Your Skin' campaign.
The main beauty trend of 2026: cosmeceuticals for the luteal phase of the cycle. How new products for PMS acne work, who will profit from personalization. Read the analysis.
The Eat Your Skincare trend turns the kitchen into the center of beauty rituals. Learn how nutricosmetics are changing the beauty industry and who benefits. Read the analysis.
Blurred lips and watercolor makeup are the main beauty trends of 2026. Learn how to recreate the #blurredlips technique and why tints are replacing lipstick.
Analysis of the collaboration between KOSE and Korean brands in Tokyo. Why the hybridization of J-Beauty and K-Beauty is changing the Asian market. Read details and forecasts.
Upcycling in the beauty industry: banana peel, coffee grounds, and soybean meal in cosmetics. Economics, risks, and benefits of the 2026 trend. Read the analysis.
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