Internet services: how to find now and what they promise in the near future
A month ago, Yandex launched the Yandex.Master service for ordering consumer services, another in its already small piggy bank. Users joke: “The Yanedks.All service is coming soon!” Are they so far from the truth? It’s simpler to say what the giant of the RuNet cannot yet.
So, Yandex.Master. If anyone has not heard yet, this is such a service for finding employees directly. That is, Yandex looked at how many requests for household services people drive daily and thought that the process of finding a solution to these kinds of problems can be accelerated. No need to look for a company to clean the apartment, assemble furniture or repair a crane; you just need to leave a request and that’s it, and the system itself will pick up the wizard. Simple, ingenious, tasteful.
For such a service to work properly, you need many, many contractors, preferably already tested. Of course, Yandex didn’t dial from scratch, it simply connected as partners 70 companies and aggregators of domestic services with its databases of performers and sends them the applications received. In other words, the idea is not new, and at the moment, many companies are already doing the same. And Yandex decided to “streamline” this market - to grab a significant share of it in time, and if possible, to lead the movement in this fairly fresh trend.
Let's look at some of the most notable projects of this type:
It has been working since September 2014. The project manager Alexander Korotaev said: "The lion's share of orders in the services market is received not by the best companies, but by those with more aggressive advertising." It is difficult to say how much it will be possible to choose the best artist in his service. From the contractors themselves you can see only the name and prices for their work, which they set for the work. See reviews on them will not work, no rating either.
- Yandex reputation - Yandex
audience again
- currently the largest number of performers (from partners)
- “lack of promotion”
- few types of possible tasks (4 in total)
- only partner companies can become executors
- there is no access to information about the contractor and the customer
- only in Moscow and St. Petersburg
It has been working since April 2012. A long-developing service, now has a fairly large stable audience of customers and more than a thousand performers who have undergone a special audit. The most famous of these services in Russia. There is an opportunity to set tasks in 14 categories, but judging by requests on the site and by reviews, only courier services are in demand. Well, there are also a few household ones. Partner Yandex.Master.
- the most famous
- earnings for everyone
- an accumulated customer audience
- its own large database of performers
- only in Moscow and St. Petersburg
- reputation as a service only for couriers and “husbands for an hour”
It was created “by combining several services under one name, each of which specialized in a particular segment of the service sector: tutors (working since 2005), sports trainers (2007), private doctors (2010), repair masters (2013), etc.” - from off. site. This is a service where you can find real professionals for your task. There are almost an order of magnitude less artists than YouDo, but there is no room for amateurs. So to speak, a bargain for the intelligentsia and people more or less held, and not affordable simple earnings for everyone. Partner Yandex.Master.
- only professionals
- access to artist profiles
- television advertising
- only in Moscow
- a small database of performers
- there is no way to set tasks that do not require qualifications
- it will not work for people without a specialty
Launched over the past month, the service from Barnaul is spinning up "on the go" and claims to be in the market. Superhero theme, initial availability for all regions (soon they promise to release in London), the ability to exhibit any kind of assignment - the guys waved wide. They decided to cover the scale that Yandex wants to go on gradually. Regions, of course, are harder to rock ten times, but one way or another, everyone will be there. So if you take this bar from the very beginning, there is a chance to get ahead forever.
- all regions, global idea
- any tasks
- earnings for everyone
- access to profiles of performers and customers
- absolutely free for Russia
- the very start of the project, while a small audience
- without the support of monsters such as Yandex.
Rumor has it that next summer Avito will present its service of this kind. Everyone uses it in the “Services” section, although it is terribly inconvenient for performers who spam dozens of the same type of ad in the feed, and for customers leafing through this spam without the possibility of understanding it normally. And still use it, and still it works. The need to make a service that streamlines this process is already overdue. In general, the task is formulated very simply - the one who lures people from this section of Avito to himself won.
The only question is who will be able, who will succeed before everyone else:
- Yandex.Master can, only he needs a lot of time;
- YouDo has slowed down in development, cooperation with Yandex is a good way out for him amid the recession in the last six months (again, according to rumors);
- Profi.Ru is too narrow for global scales, as part of Yandex.Master it looks organically;
- Phaton is a dark horse. If there is enough arrogance and pressure, if they conduct the right advertising campaign, if they manage to reach Europe ... there are many variables. But there is a chance;
- Avito. They will need to try not to succeed. Only they will start later than everyone else, they may not be in time for the pie section.
In any case, after a couple of years one of these services will be as familiar to us as Avito or HH.
So, Yandex.Master. If anyone has not heard yet, this is such a service for finding employees directly. That is, Yandex looked at how many requests for household services people drive daily and thought that the process of finding a solution to these kinds of problems can be accelerated. No need to look for a company to clean the apartment, assemble furniture or repair a crane; you just need to leave a request and that’s it, and the system itself will pick up the wizard. Simple, ingenious, tasteful.
For such a service to work properly, you need many, many contractors, preferably already tested. Of course, Yandex didn’t dial from scratch, it simply connected as partners 70 companies and aggregators of domestic services with its databases of performers and sends them the applications received. In other words, the idea is not new, and at the moment, many companies are already doing the same. And Yandex decided to “streamline” this market - to grab a significant share of it in time, and if possible, to lead the movement in this fairly fresh trend.
Let's look at some of the most notable projects of this type:
Yandex.Master
It has been working since September 2014. The project manager Alexander Korotaev said: "The lion's share of orders in the services market is received not by the best companies, but by those with more aggressive advertising." It is difficult to say how much it will be possible to choose the best artist in his service. From the contractors themselves you can see only the name and prices for their work, which they set for the work. See reviews on them will not work, no rating either.
Benefits
- Yandex reputation - Yandex
audience again
- currently the largest number of performers (from partners)
disadvantages
- “lack of promotion”
- few types of possible tasks (4 in total)
- only partner companies can become executors
- there is no access to information about the contractor and the customer
- only in Moscow and St. Petersburg
YouDo
It has been working since April 2012. A long-developing service, now has a fairly large stable audience of customers and more than a thousand performers who have undergone a special audit. The most famous of these services in Russia. There is an opportunity to set tasks in 14 categories, but judging by requests on the site and by reviews, only courier services are in demand. Well, there are also a few household ones. Partner Yandex.Master.
Benefits
- the most famous
- earnings for everyone
- an accumulated customer audience
- its own large database of performers
disadvantages
- only in Moscow and St. Petersburg
- reputation as a service only for couriers and “husbands for an hour”
Profi.Ru
It was created “by combining several services under one name, each of which specialized in a particular segment of the service sector: tutors (working since 2005), sports trainers (2007), private doctors (2010), repair masters (2013), etc.” - from off. site. This is a service where you can find real professionals for your task. There are almost an order of magnitude less artists than YouDo, but there is no room for amateurs. So to speak, a bargain for the intelligentsia and people more or less held, and not affordable simple earnings for everyone. Partner Yandex.Master.
Benefits
- only professionals
- access to artist profiles
- television advertising
disadvantages
- only in Moscow
- a small database of performers
- there is no way to set tasks that do not require qualifications
- it will not work for people without a specialty
Phaton
Launched over the past month, the service from Barnaul is spinning up "on the go" and claims to be in the market. Superhero theme, initial availability for all regions (soon they promise to release in London), the ability to exhibit any kind of assignment - the guys waved wide. They decided to cover the scale that Yandex wants to go on gradually. Regions, of course, are harder to rock ten times, but one way or another, everyone will be there. So if you take this bar from the very beginning, there is a chance to get ahead forever.
Benefits
- all regions, global idea
- any tasks
- earnings for everyone
- access to profiles of performers and customers
- absolutely free for Russia
disadvantages
- the very start of the project, while a small audience
- without the support of monsters such as Yandex.
Rumor has it that next summer Avito will present its service of this kind. Everyone uses it in the “Services” section, although it is terribly inconvenient for performers who spam dozens of the same type of ad in the feed, and for customers leafing through this spam without the possibility of understanding it normally. And still use it, and still it works. The need to make a service that streamlines this process is already overdue. In general, the task is formulated very simply - the one who lures people from this section of Avito to himself won.
The only question is who will be able, who will succeed before everyone else:
- Yandex.Master can, only he needs a lot of time;
- YouDo has slowed down in development, cooperation with Yandex is a good way out for him amid the recession in the last six months (again, according to rumors);
- Profi.Ru is too narrow for global scales, as part of Yandex.Master it looks organically;
- Phaton is a dark horse. If there is enough arrogance and pressure, if they conduct the right advertising campaign, if they manage to reach Europe ... there are many variables. But there is a chance;
- Avito. They will need to try not to succeed. Only they will start later than everyone else, they may not be in time for the pie section.
In any case, after a couple of years one of these services will be as familiar to us as Avito or HH.