Online universities, or our answer, Coursera

    We live in an era of distance learning, and it’s hard to disagree. And although no one has canceled basic education with all its attributes, such as unforgettable student years, sessions, diplomas, etc., the modern eternal student, in search of an answer to his main question “Where else to learn?” Just drives into Google or Yandex the request is “online education” or “e-learning” (depending on language priorities), and finds several well-developed educational platforms at once, each of which is attractive in its own way.



    E-learning has become a trend in the first decade of the 21st century - the global market has reached $ 91 billion and by 2017 promises to grow by another 23%. In the United States alone, every year online course subscribers get 10% more. The best educational institutions participate in the global distance education industry, and the number of students studying remotely has already exceeded 18 million. But this is all the lyrics, let's move on to the main thing.

    In Russia, the e-learning movement is also represented, but is still in its infancy. Platforms such as Learnic and Eduson are functioning successfully, but they are primarily focused on business-related courses. There are also enough educational video aggregators on Runet, but, as a rule, they do not have additional training functionality. In this regard, the effectiveness of such a video is rather low, since it depends entirely on the student's perseverance. But there are no unified integrated solutions with comprehensive tools for obtaining knowledge in the field of Russian online education, although the need for them is quite high.

    However, a holy place does not happen empty, and not so long ago, in our cultural capital, St. Petersburg, a new player in this market appeared who has every chance of occupying this promising niche.

    The educational platform EduToday intelligibly and without unnecessary frills positions itself as an “interactive platform for the transfer of knowledge from person to person.” And judging by the declared capabilities, having analyzed the shortcomings and weaknesses of colleagues, she is able to significantly expand the existing models of training platforms, combining them in one educational structure. The essence of the solution is to integrate tools for delivering knowledge to the user with interactive ways and means that help to obtain this knowledge.



    That is, teachers will be able to, using the platform’s modern functionality, quickly and conveniently add their courses and lectures to the service’s website, users will accordingly learn how the complex of support measures provided by EduToday will help them - solving practical problems of securing material, premium mechanics and communication in a social environment. Due to them, the educational process will become more effective, and a transparent business model and an integrated designer for creating interactive courses will attract educational institutions and teachers to the platform.

    “96% of Coursera students drop out of courses. We intend to make online learning effective due to practical tasks, social space and game mechanics, and with their help create a model of a full-fledged online school, ”says project founder and ideologist Denis Giryaev .


    The presentation of EduToday, Executive Summary, the financial plan (everything is on the project’s official website) can be called a model of an informational kit for investors (many startups posting projects on our platform have something to learn from them) - there are practically no questions left.

    Therefore, there is practically no fear that the project will not fire - EduToday prepared thoroughly for the launch, taking into account all the factors necessary for success. There is a clearly defined concept, a logical looking business plan open to potential investors, and a team that, without exaggeration, can be called stellar.

    About the team:

    EduToday makes seven people (more about them here ), and everyone has solid experience in the IT field. The team’s track record includes GetTaxi Russia, the Podster.fm audio platform, Facebook and VKontakte social networks, uCoz.com brainstorage.me, dudu.com projects.

    Having gathered not so long ago, the project has already achieved some of the fruits of its activities - the final stage is the design and layout stage. Developed a platform engine, a weblog module. Soon, the knowledge base module will be fully prepared - a repository of all training materials, a search and navigation system.

    A monetization scheme is also provided - EduToday plans to hold 25% of the cost of courses sold on the platform. Also components of the business model will be solutions for corporate clients (subscription), and commissions from paid consultations of teachers and experts.



    To realize their useful and noble idea, a startup, like everyone who places their projects on our " collective investment platform VCStart , still lacks only one important component - money.

    With our help (and not only), EduToday is looking for seed investments in the amount of $ 500,000 . to create a primary product (MVP) and start monetizing

    Total for the project, say the creators EduToday, they would need $ 3 million, 30% of which will go to the product development, the remaining 70% - on the promotion and attraction of the target audience in the face of teachers and stud ntov.



    What prospects does EduToday promise its investors:

    Pretty serious. For five years after a full-fledged start, the project plans to reach $ 12 million a year in revenue, and also increase the value of the investor's share by 30 times. Is it attractive? You can participate. You can make your contribution to Russian online education right now on the VCStart collective investment platform. Buy a share in the project - here .

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