What should be the service for the implementation of media content, or why piracy is booming

    “The best way to stop piracy is not sophisticated anti-piracy technology, it’s providing people with better services than they can get from the pirates.” Gabe Newell

    Digital piracy is a modern horror story and a nightmare for authors and copyright holders. Many go to all sorts of tricks and restrictions up to the legislative level in order to protect their income, while others (authors) began to distribute the fruits of their work for free, making money at concerts and other events. Everyone takes digital piracy for granted, it is being fought, but no one wants to think that people often simply don’t have alternative sources of access to content comparable in terms of service and comfort. We’ll talk about this.




    The digital distribution mechanism arose not so long ago. The main impetus for the emergence of such a service, such as the acquisition of digital content using the Internet, was the development of data networks and increase their speed. In the rabid times of rabbits, there are no downloads of songs on one track, as well as the development of various torrent trackers, which are considered the stronghold of digital pirates, the publishers of video and audio products still short-sightedly continued, but what can be hidden here, and continue to count to this day the main platform for the distribution of content is the physical distribution of physical media. Of course, in every possible way “FOR” a warm lamp collection on the shelves of fans and simply connoisseurs, as well as tube rustling of a needle on a vinyl recordthe opportunity to hold a CD, or blu-ray disc of a collector’s edition in their own hands, but we will be honest. The era of physical media is gone. In its place came cloud technology. I will not list the services that store our information in the clouds for our convenience, all sorts of unworthy references to gmail and dropbox, what a trifle. You yourself are aware of all this, and many are much better informed than me.

    Many may say, “why pay for what you can steal from poor publishers for free?” Return to the beginning of the publication and read Gabe’s quote again. The modern world is such that a person is always ready to pay for the service provided to him, and for extra. he is ready to pay more buns, or in advance (read pre. order and Season-Pass).
    Yes, there are already TV channels in the Russian Federation where by sending SMS you can order watching the movie you need (if my memory serves me, these are NTV + channels), but people are more and more sitting at the PC and watching movies / listening to music using the PC and others devices (including online).

    And now a little analytics




    If we briefly consider the business model of such a project, then it should meet the following basic requirements:

    1. Possibility of distribution of digital content in compliance with copyright
    2. Globality
    3. Cross-platform
    4. Variability of access to the service (software, Web, mobile / TV-APPs)

    The main stumbling block at this historical stage is that in the world there is no single mechanism for the distribution of digital content. We don’t take Google Play and iTunes into account - these are internal corporate projects that are not the backbone “kernels” of the ecosystem of companies, but only the next service for the backbone platform (Android and iOS, respectively), and are also focused mainly on the mobile sector . Based on the restrictions imposed by these facts, these services do not meet one of the main business requirements, namely, clause 3 - cross-platform. In general, at the moment, the existing resources do not correspond to any point of the business model described above, except for compliance with copyright, and then they have regional restrictions, binding to specific platforms,

    The basic case of user requirements is as follows and a little more extensive:

    1. User-friendly (interface, navigation, content management, financial management)
    2. The maximum “corridor” of parameters and types of equipment in width
    3. Ability to work offline
    4. Buying, not renting content
    5. Ability to store content as in the cloud and on the PC
    6. High level of quality of the provided content
    7. Variability in the quality of the content (localizations, bitrates, formats)
    8. Pull of related materials and products

    Why does this list look like this? Do not forget that user requirements do not always include, and most often do not include, at all, business requirements for software. What is user requirements in general? These are the tasks that the user can solve using the proposed software. UR, in fact, is the basis for the formation of functional requirements, requirements for the interface, and later on to the specification of software requirements.

    Looking at these two scant lists of fundamental requirements, a global service for selling films / music looms quite logically before us. Opponents of such a system will say the following:

    “Even with DRM and other copy protection methods, you won’t stop the pirates, but only give them the opportunity to steal content and distribute it on the network with even greater ease.”

    In some ways, even these people will be right. Yes, in fact, we are slightly opening the iron curtain, dropped, for example, over new films. In good quality, most of the new products can be found only after their release on Blu-ray and DVD-media, from where they mercilessly Rip-up and laid out on the network. But still it is worth remembering that a person is always ready to pay for the service, so as not to make unnecessary gestures.

    So, what, ideally, will the user get if he purchases content legally using a similar platform?

    1. He will not break the law.
    Perhaps this is not so important for the CIS, but in the same West, copyright infringement is very sensitive. The ability to purchase a movie / album at a reasonable price, and then enjoy your own purchase at any time using any device that can play video audio costs a lot.

    2. He will be able to watch the latest movie at home.
    How often have you not watched new films due to the fact that there are no tickets for the right time, your city does not have a normal movie theater, you don’t have enough strength to get to it, or it’s banal annoying hamlo with beer and chips rustling behind your bags, or sticking into the phone while watching? Very often I am stopped by one, or several factors at once. Time is the most expensive thing in the modern world, and most often you don’t want to spend it on the way to the cinema to watch a movie that you don’t really want to watch. Of course, going to the cinema is an archaic and sometimes pleasant cultural event, but the modern rhythm of life dictates different rules. And someone completely hates large crowds. Such a service will allow a person who does not have the opportunity \ desire to go to the cinema for the premiere, watch this movie at home,and sitting in his underpants on his favorite couch . And most importantly - do not wait six months for a movie on the network in adequate quality (DVD output).

    3. He will be able to store content both on the medium and in the cloud.
    Many people have dozens, if not hundreds of games in the same incentive, however, they do not have to store them on their PC. They have the opportunity at any time to download, and then delete the game, without losing at the same time, even the progress of the passage. Also implies the discussed service. The ability not to store content on physical media or on a hard drive, but simply to buy the right to access an electronic copy, and there already to use it at any convenient time, is probably the best solution for the modern world. A huge number of people live in rented apartments, or simply cramped in the living conditions, do not want to part up stacks of discs in a closet / desk, or buy another 2 Tb HDD for organizing a media storage.

    Getting rid of all these inconveniences is the basis of the whole idea.

    Do you have access to the network? Watch online.
    Does speed not allow? Download, look, then delete, but if you want to review with friends - here he is, the film.
    Going on the road? Download the films you bought on your laptop \ tablet \ phone and watch in offline mode.
    Do you want to collect your favorite movie collection without buying a 3-4 Tb HDD? No problem.
    Do you like to write reviews, give ratings, share your opinion with the whole world, or only with your region? You are welcome.
    Need original voiceovers \ subtitles in other languages? Just change the location of the movie in a couple of clicks.
    Interested in directorial versions, or filming material? They are here.
    Want to make a gift to your music lover?What could be better than the new album of his favorite artist in the collector's edition with bonuses and in the FLAC format?
    Need merchandise, souvenirs, or still want to put the disk on the shelf? The package is already coming to you.

    All this for you in a few clicks, user, just buy.

    And as it is not surprising, for the sake of the described amenities, people will buy , there are already precedents, however, in the related sphere of the entertainment industry.
    How much time you spend choosing a movie to watch, because There are no new products on the network, and then to search for an adequate online cinema, or live distribution? It takes me at least half an hour. And then it turns out that quality is limping on both legs and it's impossible to watch.

    Do not forget about the "rights of those who hold." They also get their own number of advantages, first of all - reducing the costs of logistics, production of media, distribution and keeping a crowd of people to maintain this archaic monster in working condition. The benefits of fully entering the technological era on the face. It remains to convince them of this, little things, yes.

    Tar barrel


    There are several serious problems on the way to implementing such a service .

    The first and most serious of them are again the copyright holders.
    Yes, they are. This market is very closed and has long been divided. For years there are well-established mechanisms for selling and displaying films / selling music, and most likely they will not want to change something. How to convince them to leave their “stone” age is not clear, because paranoia about piracy currently dominates common sense.

    The second problem is that huge resources are needed.
    Creating such a global service to a startup is not up to the task. It requires an experienced team, contacts for contact with copyright holders and serious funding for the promotion and creation of infrastructure around the world. It would seem that such a task could be handled by such a giant as, for example, Google, because it has experience in working with content of a similar plan, and there’s no need to even talk about money. The only problem is that the service will not be systemically important, but will be included in the already existing ecosystem created by Google (Android, Chrome OS, G +, and whatever else they might think of). This option does not suit us, and any other candidates who are capable of implementation do not particularly come to mind. The developer must be independent.

    Third, it follows from the second - the technical side of the issue.
    The modern zoo of devices, permissions and OSes makes the task of implementing cross-platform far from trivial. Of course, you can first roll out on Win, but the market for mobile devices is huge and its share in the consumption of media content is constantly growing. To cover all at once seems very difficult.

    Fourth, skepticism about “not taking off.”
    Opponents of such a service will fend off with all sorts of animations and netfixes, the prosperity of torrents and online cinemas. Yes, healthy fears are caused by the fact that pirates will be able to access the maximum quality of content without any special tricks, but who needs them? Freeloaders were and always are, they cannot be eradicated, but to deprive people of the opportunity to consume the way they want, introducing legislative restrictions, fines and various kinds of responsibility for using pirated products without providing alternatives and the ability not to violate the law, without leaving the zone own comfort (PC seats) - wildness.

    You can talk for a long time about the implementation details, protection mechanisms, functionality and other details, but I just wanted to share my thoughts, the concept necessary for implementation. Thoughts about the project that we need and which will make our lives even more comfortable, and anti-piracy legislation is just another piece of writing that does not threaten us in any way.

    We use the services of pirates not because we are rednecks and do not want to pay, but only because modern piracy provides a better service than what the modern music and film industry offers us.

    With respect.


    PS Thoroughly imagining how it should look and work, it’s even more annoying to realize that you can’t realize it.

    Only registered users can participate in the survey. Please come in.

    Would you use a similar service?

    • 42.2% Yes 397
    • 3.1% No 30
    • 46.7% Depends on implementation 439
    • 7.8% I basically do not buy and do not intend to buy licensed content! Whistle everyone for distribution! 74

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