How to make a quality design with a limited budget?

    Often when discussing a task with a customer, having found out the cost of a project, the customer disappears, because he had completely different expectations. The customer is looking for another designer, finds, gets a terrible result from him, everyone lost. Common situation?

    I want to tell you how to make a quality design with a limited budget.

    Example. The customer has a budget of 100 thousand for the design of the site and he certainly needs a super-cool designer who would agree to make a design within this budget. Suppose the customer was lucky and he found a professional designer who appreciated the work at 200 thousand rubles. Two options for the development of events: the first is to bring down the price, the second is the search for another designer.

    What does the customer think?

    This designer does not suit me, because he is expensive and I am not ready to pay so much. If he is paid less, then he will work poorly or somehow. What happens next? The customer selects from the remaining candidates and compares them with each other by the criterion of price - quality. And he chooses, within his budget, an “acceptable” quality. The customer is satisfied, thinks he has saved money, the work is in full swing, but the result is not happy.

    Time for design ends, you need to typeset and program, as a result, they take the option, as at the very beginning of the "acceptable" quality, if only to start. Losses are obvious: time has passed, money spent, no result. At a new round, they begin the search for a new designer, but with the same approach to the search. History repeats itself.

    What does a professional do?

    He is trying to agree to make this project within the budget of the client, but with the same quality. You may have to sacrifice some chips, remove something or postpone it to the next iteration, but the quality remains unchanged. A professional cannot work somehow. Because working is badly unprofitable, the result is embarrassing to put in a portfolio, reputation is damaged, and the customer is forced to redo everything.

    Shot from the film "Professional" directed by Georges Lautner with Jean-Paul Belmondo in the title role.
    Shot from the film "Professional" directed by Georges Lautner with Jean-Paul Belmondo in the title role.

    If you pay less, the designer will work somehow - this is a misconception. The reality is that if a person does not know how to do something or does something somehow, then how much you do not pay him, he will not do better, simply because he has not learned.A professional, if he took up the project, will not be a hack, regardless of the size of the budget, since reputation is more expensive.

    Project. Customer. Budget.

    In my work, I use the principle spoken by Yana Frank. The principle is simple and effective, it helps to make the right choice: “To take or not to take an order?”. Take when two of the three components are positive, for example: “An interesting project, a good budget, but the customer is a bore.” And so in different combinations - an interesting project, an adequate customer, but a worthless budget. And do not take it when two of the three components are negative. For example, no budget can compensate for an inadequate customer and an idiotic project.



    When a designer tells you “no” or an amount that you do not count on, this is only the beginning of negotiations. Most customers perceive "no" as the final answer and leave. They find another designer, he easily agrees to all your conditions, says yes to you, and the result is a disgusting result. This is the price of a quick yes. Do not leave, continue negotiations. If you like the work of a designer, his approach and attitude is close, why do you have to sacrifice quality and look for another designer?

    Output. A professional is ready to work with a limited budget, while the quality remains unchanged. The project should be interesting, and the customer adequate.

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