Games / applications on Google Play with in-game purchases will cease to be called "free"



    Many developers of games for mobile devices (and not only for them) often call their games “free”, although they are, in fact, “shareware” applications. You can download and install this whole thing without money, yes, but, for example, it is simply impossible to go beyond some level without paying for a game accessory / unlock.

    Of course, the word "free" attracts users who then, carried away by the game, do not mind already and pay for something. This is especially true for kids who often pay with their mom / dad card for all these purchases.

    As already wrote on Habré, the European Commission demanded from Google and other companies that have application catalogs to make in-game purchases as transparent as possible.

    The requirements were as follows:

    1. Games positioned as “free” should not mislead the user;
    2. Games should not contain an appeal to children to buy any things / buns in the game, or ask adults to buy this for children;
    3. Users should receive full information about the possibilities of the purchase, purchases should not be made without full awareness by the user of such a purchase (ie, the purchase should not be made “quietly, by default”);
    4. Sellers must provide an e-mail address for contacting the user in case of problem situations.

    Google agreed to fulfill part of the conditions, and the implementation of the agreement is already underway (the planned implementation date is September 2014). The agreement with the European Commission includes Google’s commitment to remove the word “free” from all applications where developers have left the opportunity to make purchases.

    As for Apple, this company also promised to take action on these problems, but no clear dates / wordings were provided. The company said that a lot of work is underway to implement the Ask to Buy system for iOS8. This system, according to the company’s plan, will prevent children from buying any in-game objects on their own. Instead, the purchase request will be forwarded to the parents.

    In general, it is in the interests of both companies to solve the above problems as soon as possible, in order to avoid legal and financial problems in the European Union (and not only there). By the way, this year Apple has already agreed to pay 32.5 million dollars, in compensation to those users who have lost funds due to dishonest developers who have not implemented a transparent purchase system in their games / applications.

    Via theverge + europa

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