About overconsumption in copyright

    Now there is much talk about a consumer society. The race for material wealth has long become widespread, as well as its condemnation. In my opinion, mankind is fully aware of this problem. Here I want to touch upon another aspect of it, which has just begun to be identified, namely, the transition of a culture of overconsumption into the field of an intellectual product.
    It’s worth mentioning right away that by an intellectual product, or copyright objects, we mean classic copyright objects here: films, music, articles, computer games. How many modern people listen to music? Jogging, car, restaurants, bars - wherever he goes for leisure, he consumes music. Compare how fewer films the previous generation watched. Modern technology is actively contributing to this satisfaction of appetites. What are the TVs in the control panels of modern cars.
    Those people who actively criticize the society of material consumption themselves are often the most active super-consumers of intellectual products.

    Replace mentally fast food with a movie, and you will very accurately project the modern media industry:
    • ever-increasing portions,
    • war of restaurants and fast foods (arthouse and blockbusters),
    • rampant variety,
    • advertising.
    I do not think that this observation can claim revolutionism. But I want to share my own thoughts about the consequences of this situation.

    1. Fierce competition between copyright objects. Already now the industry produces more than a person can consume. One Hollywood gives more than 600 films a year. Movies of 5 years ago are now extremely difficult to sell or monetize. Even the classics. Less iconic films of past years become the lot of lovers.

    2. Given the cherished prohibition of copyright in the United States, public domain will be an important factor in competition.It will compete in full with the latest innovations.
    School classics, for example, now allow people to satisfy literary hunger for many years to come. Only thanks to the barbaric teaching methods, which more often instill an aversion to the Tyutchev-Fet, do modern literature still have a chance. So the best help to copyright is to study films and music at school.

    3. There is the highest difficulty in introducing new products to the market.I will cite the words of Denis Maslikov, Director General of the Association of Producers of Ukraine: “Why is promotion and film marketing all this? At least 100 thousand full-length movie scripts are written every year in the world. They shoot 7 thousand films, of which only about 500 paintings have a more or less modest distribution. Only 200 of them go to movie theaters. These films were shot mainly by large studios or well-funded independent film companies. Most of these 200 films are damaging. It doesn't matter how good your movie is, it just has very few chances for a full distribution. And it’s not a fact that it is your film that the viewer will then choose to watch, the competition for his attention is as high as ever. By the way, full-fledged marketing of a film in Ukraine will cost 100-500 thousand dollars. ” I.e,

    4. People will look for a way around physiological restrictions on the consumption of objects. For example, improved color solutions and increasingly eye-friendly technology will be developed to bypass eye fatigue. It is worth recognizing that this is not just a trend, but already in many ways a reality. The same LCD monitors for damage to vision are simply not comparable to models of the previous generation.

    5. Creating an environment. Objects will be combined so as not to release a person all day.Most likely, a way will be found to save the consumer from the last manifestation of the will in copyright - pressing the channel switch button. All day the client is in one information channel, which catches every move. Gadgets will analyze the environment, mood and activity of the consumer, independently offering him a combination of new products and old favorite objects.

    6. Consolidation of products. Creators will need to fight for consumer attention.Consumer attention is already becoming the most valuable resource. Having conquered it, all forces will be put in order not to let go as long as possible. We are already observing how the best movie novelties immediately come out in the format of series. This form is much more productive than any blockbuster. Games offer online versions that hold the consumer for hundreds of hours in a row. Music, by virtue of form, is limited in this trend. Here, the industry goes more along the path of consolidating offers - lists that are sold by subscription. Old licenses will receive extensions or turn into series.

    7. The last trend worth highlighting is the counter trend.Like any rapidly spreading phenomenon, overconsumption in copyright will be accompanied by a powerful movement of resistance. Most likely, it will result in a limitation of information flows under the sauce of preserving the purity of consciousness and personality. Filtering everything and everything. Up to the noise. Even powerful copyright holders will find it more difficult to break through to consumers who are determined by the culture of consumption of intellectual products.

    Probably, the consequences of the phenomenon that is included in the title of the article are much greater, but in my opinion, I have cited those that will affect society the most. I invite readers to share their thoughts on the trends of overconsumption of an intellectual product.

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