May 8, 2014 at 00:01The confrontation between Apple and Google in the gaming applications sector
Tablets and smartphones have long conquered the whole world, the market has grown to incredible volumes. Its lion's share belongs to mobile games, they generate most of the profit.
The alignment of forces in the global market is the same: the Google operating system maintains leadership in the number of devices, but the apple platform brings more revenue. This is because smartphones and tablets with the Android operating system are on average much cheaper than Apple devices, that is, their owners are less solvent. This statement is true even for developed countries, including the United States. But in some countries, Android devices are so popular that they overtake iOS in terms of profit, for example, in the Asian region.
Consider the situation in different countries in more detail:
- In the US, Google’s smartphone sector holds more than 50% of the market, while iOS accounts for 44%. Nevertheless, three quarters of all profits come from the iPhone. But this does not mean that users like Android applications less - by the number of downloads Google Play is ahead of the App Store. Microtransactions in f2p games give the lion's share of profit on both platforms: 86% on iOS and 94% on Android. Developers still prefer the "apple" operating system, as evidenced by the release of several game hits only on this platform. But, as analysts say, the situation is gradually changing, Android is catching up with iOS.
- Canada’s role in the gaming market is quite interesting: developers often use its market to test and “run-in” applications before placing them in US stores. The markets of both countries are quite similar in all respects except volume, so the risk when launching a new game in Canada is much lower.
- The Mexican mobile sector is experiencing rapid growth, this country is now ranked 23rd in the world in terms of market size.
- China is very unusual in that its market size is an impressive $ 1.8 billion, but Google is not officially represented in this country. But this does not mean that all profits belong to Apple, for example, 73% of all mobile devices have the Android operating system. This paradox is explained by the legislation of the country: applications for this platform are not presented on Google Play, but in numerous local stores. In addition, piracy is widespread in China, which scares off many Western publishers.
- Japan in terms of market size is firmly in second place after the United States. Users pay a lot of attention to their smartphones and tablets and are much more willing to pay for games and in-app purchases. For example, the average user income is kept at $ 6.34, while in the United States this figure is more than two and a half times lower. In addition, in Japan, one of the lowest user acquisition prices is $ 1.86 (according to Distimo).
- In South Korea, the alignment of forces is completely on the side of Google: Android brings more than 80% of the profit. In many ways, this advantage is observed thanks to the local company Samsung, which produces the most popular devices on this platform. In addition, the Korean market is one of the fastest growing in the world.
- The largest sector of the European market belongs to the UK. IOS reigns here, and the Android platform accounts for less than a quarter of all profits. The high welfare of the population explains the relatively large expenses of gamers in applications. The British are known around the world for their love of football, so games on this topic are most in demand here and bring a huge amount of money to developers.
What to expect in the future? How will the balance of power change? Which regions should developers focus on? These questions concern many, but it is almost impossible to make an accurate forecast. Revenues from mobile games in a particular country largely depend on the economic situation. Rapidly developing countries can become a tidbit for developers, since access to such markets is among the first to help break the big jackpot. Now many experts are betting on Brazil, Russia and China. As for platforms, in developing countries almost always in the lead Android. But this does not mean that Apple is losing ground - in many developed regions, the share of profits from iOS-games continues to grow.
Supported by www.cpiera.com(CPI model buying and selling exchange for iOS and Android installations)
Source: venturebeat.com
venturebeat.com/2014/04/25/apple-vs-google-a-world-view-on-the-mobile-gaming -war
The alignment of forces in the global market is the same: the Google operating system maintains leadership in the number of devices, but the apple platform brings more revenue. This is because smartphones and tablets with the Android operating system are on average much cheaper than Apple devices, that is, their owners are less solvent. This statement is true even for developed countries, including the United States. But in some countries, Android devices are so popular that they overtake iOS in terms of profit, for example, in the Asian region.
Consider the situation in different countries in more detail:
- In the US, Google’s smartphone sector holds more than 50% of the market, while iOS accounts for 44%. Nevertheless, three quarters of all profits come from the iPhone. But this does not mean that users like Android applications less - by the number of downloads Google Play is ahead of the App Store. Microtransactions in f2p games give the lion's share of profit on both platforms: 86% on iOS and 94% on Android. Developers still prefer the "apple" operating system, as evidenced by the release of several game hits only on this platform. But, as analysts say, the situation is gradually changing, Android is catching up with iOS.
- Canada’s role in the gaming market is quite interesting: developers often use its market to test and “run-in” applications before placing them in US stores. The markets of both countries are quite similar in all respects except volume, so the risk when launching a new game in Canada is much lower.
- The Mexican mobile sector is experiencing rapid growth, this country is now ranked 23rd in the world in terms of market size.
- China is very unusual in that its market size is an impressive $ 1.8 billion, but Google is not officially represented in this country. But this does not mean that all profits belong to Apple, for example, 73% of all mobile devices have the Android operating system. This paradox is explained by the legislation of the country: applications for this platform are not presented on Google Play, but in numerous local stores. In addition, piracy is widespread in China, which scares off many Western publishers.
- Japan in terms of market size is firmly in second place after the United States. Users pay a lot of attention to their smartphones and tablets and are much more willing to pay for games and in-app purchases. For example, the average user income is kept at $ 6.34, while in the United States this figure is more than two and a half times lower. In addition, in Japan, one of the lowest user acquisition prices is $ 1.86 (according to Distimo).
- In South Korea, the alignment of forces is completely on the side of Google: Android brings more than 80% of the profit. In many ways, this advantage is observed thanks to the local company Samsung, which produces the most popular devices on this platform. In addition, the Korean market is one of the fastest growing in the world.
- The largest sector of the European market belongs to the UK. IOS reigns here, and the Android platform accounts for less than a quarter of all profits. The high welfare of the population explains the relatively large expenses of gamers in applications. The British are known around the world for their love of football, so games on this topic are most in demand here and bring a huge amount of money to developers.
What to expect in the future? How will the balance of power change? Which regions should developers focus on? These questions concern many, but it is almost impossible to make an accurate forecast. Revenues from mobile games in a particular country largely depend on the economic situation. Rapidly developing countries can become a tidbit for developers, since access to such markets is among the first to help break the big jackpot. Now many experts are betting on Brazil, Russia and China. As for platforms, in developing countries almost always in the lead Android. But this does not mean that Apple is losing ground - in many developed regions, the share of profits from iOS-games continues to grow.
Supported by www.cpiera.com(CPI model buying and selling exchange for iOS and Android installations)
Source: venturebeat.com
venturebeat.com/2014/04/25/apple-vs-google-a-world-view-on-the-mobile-gaming -war