April 10, 2014 at 10:00Google tackles porn, Amazon strengthens the team, Hearthstone: Heroes of Warcraft stepped aside - top weekly mobile news
In the Google Play store finally took up porn
Google has made changes to a document called the Google Play Developer Program Policies. The following paragraph appeared in it:
Sexual content. Applications advertising or containing pornographic materials, including images, names and descriptions of an erotic nature, are prohibited. Google has a zero tolerance policy on child pornography. If we find materials containing the image of minors in a sexual context, we will notify the relevant law enforcement authorities and delete the accounts of all users who participated in their distribution.
The change seems quite logical against the background of the dominance of icons of too explicit content. What is more perplexing is the fact that such an innovation has appeared only now. It seems that the interest of regulators and their “strong recommendations”, which we recalled in our past reviews, are doing their job. We urge you to review the link above for changes - we are sure that they will follow shortly.
Such steps on the part of one of the leading mobile stores can lead to a decrease in loyalty, especially since reputable media have noticed activity on the topic “ Why is Android's first strategy meaningless ”.
Amazon: Another Attempt
In the light of not very pleasant events around the Google Play platform, Amazon’s activity in striving to become the “third platform” after the Apple App Store and Google’s mobile market is of interest. The latest news from the Amazon camp shows that the company intends to develop not only as a platform for third-party developers. In the internal development studio, there are more and more “star” beginners. So, recently, Clint Hawking, who worked at Ubisoft, LucasArts and Valve, joined Amazon Game Studios.
At one time, rumors that Facebook was building its relationship with Zynga on special conditions were actively discussed. They did not find official confirmation, as well as the moment of the breakdown of these relations. A more pronounced model of cooperation for such promising platforms as LINE and Kakao Talk (instant messengers is the default).
In our opinion, active lobbying for the interests of our own development may push outside developers, for whose attention Amazon has been fighting so actively for the past year.
Bots are getting bolder
Conclusion of the application in TOPs at any cost - better cheap, of course - remains one of the most popular methods of promotion in the mobile market. Before the passions around the methods by which Flappy bird “blew up” the mobile stores, the conversation again turned to new methods of rating building up.
This time, the methods of promoting the Castle Clash application fell under the gun of the media. Its advertising can be called banal spam, only the method of its distribution is not banal. So, in the popular Tinder dating application, a lot of “fake” accounts of pretty ladies appeared, which strongly recommend installing the very Castle Clash application.
One of these dialogs is shown in the screenshot. Tinder management reported that they were aware of the problem and would delete spam accounts. At the moment, the scale of the problem and the participation in the history of the Castle Clash publishers themselves, who could have been easily compromised, are not clearly understood.
Hearthstone: Heroes of Warcraft went to soft lunch
Fans of dlardards rejoice! According to appsfire twitter (and he was one of the first to do it), the Hearthstone: Heroes of Warcraft application became available in three stories at once. Soft lunch (I want to believe that the product will reach our latitudes) happened, as often happens, in the most popular countries of the “soft launch”. More specifically, in Canada, Australia and New Zealand.
The application has already collected a good press. If you suddenly do not know how the legendary product reached mobile platforms, then it's time to find an article about it on Wikipedia .
Mobile games explode Southeast Asia
Digi-Capital, an investment sector company, has published its forecasts regarding the size of the Asian gaming market. So, according to her estimates, by 2017, the total market volume will be $ 120 billion. For comparison, in 2011 this figure was 70 billion.
The study claims that the segment of mobile and online games is the main driver of this growth. This affects the investment attractiveness of the region. So, against the background of one and not very successful (at the moment) access to the King’s exchange, 4 gaming companies from China entered the IPO in 2014 at once. It's only the beginning!
