The design of the new Google Glass will manufacturer Ray-Ban

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    Google has signed a deal that could help Glass glasses become more attractive to a wide audience, writes The Verge. The company announced a partnership with Luxottica, a manufacturer of glasses under such well-known brands as Ray-Ban, Oakley, as well as Chanel and Prada. Google and Luxottica will design and manufacture an exclusive collection of frames for Google Glass.

    To begin with, the deal will be limited to the US market and focus on the Ray-Ban and Oakley brands. According to a Luxottica press release, the first collection will "combine cutting-edge technology with avant-garde design and offer the best in style, quality and performance."

    According to Google, Luxottica and Google will work on the design together, while Luxottica will be engaged in the production and sales itself. When the new version of Google Glass may appear on the market is still unknown. This may not happen in the near future: “You won’t see Glass in your favorite Oakley or Ray-Ban tomorrow, but today marks the beginning of a new chapter in the design of Glass,” says a comment on the Glass team on Google+.

    In January, Google released the first frames for Google Glass, in which you can put lenses with diopters. While it has long been rumored that the company is working on a frame design with a Warby Parker startup, it turned out that Google created four frames on its own. Now it seems that Google has managed to sign a deal that can raise the popularity of its points to a whole new level.

    According to The Wall Street Journal, Luxottica is not only the largest producer of glasses with 12.4% of the market, the company also controls LensCrafters and Sunglass Hut, which will allow it to sell Google Glass in more than five thousand retail stores. Moreover, cooperation with Luxottica may be beneficial for Google’s deal with VSP, which will reimburse part of the price depending on the prescription for points.

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