Review of the book “Infographics. Communication and influence through images ”
Hello, harachtochiteli. This time I want to share with you my impressions of reading the book “Infographics. Communication and influence through images . ” 
The book has recently been translated by the publishing house "Peter" and represents the view of a marketer on infographics as an effective marketing tool. What you will learn by reading this book, and to whom, in my opinion, it will be interesting / useful, you can find out in a short review under the cat.
The author of the book is the Canadian marketer Mark Smikiklas, most likely you, like me, this name does not say anything, so let's get right to the point. Namely: the infographics in the book are viewed through the prism of marketing, however, this does not mean that it will be useful only to marketers. The fact is that the book addresses quite a few general issues related to info-graphics and visualization of information (yes, mostly information, because very little attention is paid to the data here). So, the first section is devoted to questions: what is infographics, why does it work and why is it especially relevant today (struggle for the attention of the audience and so on). The second section will help you figure out when it makes sense to use infographics and why. The third section is devoted to the development of infographics, it pays attention to such issues as: determination of the goal of infographic, identifying the target audience, the formation of the idea (main message) of infographics. The last section addresses the issues of the value of infographics for business, ways of its promotion (distribution) and payback assessment.
As you can see, from this book you will not recognize the features of infographic design, when and which schedule is best to use, how to combine several dimensions and many other nuances directly related to the creation of infographics. But you will form an idea of what infographics are, how good they are and what tasks they can solve, when you should use them and how best to do them. The main advantage of the book is that the author tries to teach the reader how to ask himself the right questions, and raising the question, as you know, is already half the battle. And even if you do not share the opinions of experts answering the questions given in the book, in the process of reading you will form your own opinion on the account of each of the questions.
So, to whom would I recommend reading this book. Perhaps all newcomerswho see that infographics are in trend today and want to figure out what's what. It can be designers who decided to shift the focus towards information design, and analysts who want to use infographic elements in their reports, and generally everyone who is interested in this topic, but it is not clear where to start. And to all marketers who use or intend to use infographics in their professional activities, even if you don’t learn anything new, the book will help you sort through everything that you somehow realized. For those who have been engaged in the direct creation of infographics for some time, this book is unlikely to open their eyes to anything new, unless you are interested in aspects related exclusively to marketing.
That's all, I hope this short review will help you decide whether to read this book, or spend time on something else.
The book has recently been translated by the publishing house "Peter" and represents the view of a marketer on infographics as an effective marketing tool. What you will learn by reading this book, and to whom, in my opinion, it will be interesting / useful, you can find out in a short review under the cat.The author of the book is the Canadian marketer Mark Smikiklas, most likely you, like me, this name does not say anything, so let's get right to the point. Namely: the infographics in the book are viewed through the prism of marketing, however, this does not mean that it will be useful only to marketers. The fact is that the book addresses quite a few general issues related to info-graphics and visualization of information (yes, mostly information, because very little attention is paid to the data here). So, the first section is devoted to questions: what is infographics, why does it work and why is it especially relevant today (struggle for the attention of the audience and so on). The second section will help you figure out when it makes sense to use infographics and why. The third section is devoted to the development of infographics, it pays attention to such issues as: determination of the goal of infographic, identifying the target audience, the formation of the idea (main message) of infographics. The last section addresses the issues of the value of infographics for business, ways of its promotion (distribution) and payback assessment.
As you can see, from this book you will not recognize the features of infographic design, when and which schedule is best to use, how to combine several dimensions and many other nuances directly related to the creation of infographics. But you will form an idea of what infographics are, how good they are and what tasks they can solve, when you should use them and how best to do them. The main advantage of the book is that the author tries to teach the reader how to ask himself the right questions, and raising the question, as you know, is already half the battle. And even if you do not share the opinions of experts answering the questions given in the book, in the process of reading you will form your own opinion on the account of each of the questions.
So, to whom would I recommend reading this book. Perhaps all newcomerswho see that infographics are in trend today and want to figure out what's what. It can be designers who decided to shift the focus towards information design, and analysts who want to use infographic elements in their reports, and generally everyone who is interested in this topic, but it is not clear where to start. And to all marketers who use or intend to use infographics in their professional activities, even if you don’t learn anything new, the book will help you sort through everything that you somehow realized. For those who have been engaged in the direct creation of infographics for some time, this book is unlikely to open their eyes to anything new, unless you are interested in aspects related exclusively to marketing.
That's all, I hope this short review will help you decide whether to read this book, or spend time on something else.