The first thing is promotion, but then the money

The mobile application has been created, and you can already hang a laurel wreath around your neck, but you, as a healthy person, understand that one creation is not enough. We need to work on promoting our product to the masses.
We will not tell you for the hundredth time that we have entered the post-computer era and that mobile applications are an effective business tool. Everyone who is interested in promoting mobile applications and already knows that they are popular, convenient and modern.



2000000 Mobile app released
49 billion downloads of applications from the AppStore only
1.5 million new Android devices activated every day
918 million smartphones sold in 2013,
100.2 million tablet sold in 2013

Among this huge number of applications, you need to take a place in the sun and not get lost in the general stream. The application should be useful for users to satisfy their needs. High-quality applications achieve great success, and it is much easier to promote them.


Optimization Above All


What should be considered when developing. It all starts with optimization.



1. The icon of your application is the first presentation. The formation of the user's first impression begins with it, and, as you know, you will never have a second chance to make it, so you should try to ensure that the picture hooks your potential consumer. It is not enough just to put a beautiful image, it should reflect what is contained under it.

2. Together with the icon is the name of the application, it should reflect what the user will receive after the jump. It is worth taking care of the semantic name. If this is not a new, but rather well-known brand, it must be used in the title. Try to make sure that your title includes the main keywords.

3. Clicked on the application in the catalog - what do we see? Screenshots . Everything should be on the case here, nobody is interested in ordinary images of the application, reflect its features in the screenshots, the coolest features that you have, upload promo screenshots, draw specially fake screenshots that attract attention. Remember that every detail must sell the application. In the Google Play store, you can add videos along with screenshots. Take advantage of this - people like interactive.

4. The icon hooked, bribed screenshots, take a look at the text. The description of the application should be short, but capacious - we reflect the features, advantages and prescribe the main functionality. Remember that the text should be interesting from the first lines. The volume should not be large so that it is easily perceived from the mobile screen (approximately 250 characters).

5. Keywords - here again, a place for your uniqueness, write down the words that distinguish you from everyone, but do not forget about competitors - specify those keys that will reflect the genre characteristics of the application. Words should be separated by a comma and, avoid compound keys, the App Store, for example, simply does not perceive them. Keyword analysis can be done here appstorerankings.netIf in the App Store search is carried out exclusively by name and keywords, then on Google Play, the keys must be registered in the description of the application. There simply is no special field for this, but it uses a more advanced search engine - it is able to scan the entire page of the application, and not just a single column.

6. SizeApplications must meet the requirements of the store. With the release of the seventh version, Apple has increased the limit on the size of applications downloaded to the market. Now programs, up to 100 MB in size, will be downloaded via 3G network. For Google Play, application size should not exceed 50 MB. If the size is larger than the specified values, a Wi-Fi connection will be required to download. This may entail a certain dump of users who found your application in the store, simply because of the lack of access to a wireless Internet point.

7. Reviews. It is necessary to constantly monitor the reviews, minus the inadequate and unfounded, they do not need you. If you want to write reviews yourself, be careful - you should not be noticed, make reviews diverse: give different ratings, leave comments “on the case”, and not just praise your application.

8. Placing the application in the correct categoryalso an important factor. Analyze where your competitors are located, and which category will be most appropriate for you. You can choose another way - analyze which of the categories has the least applications and then you will have a chance to get into its top, almost without any effort. Do not forget that the application is not uploaded to the stores immediately, if we talk about the App Store, you will have to wait up to two weeks, so think about the time of the release of your application. If you release a seasonal product, if discounts are coming, the time factor will play an important role. Also note that according to statistics, the largest number of downloads occurs on weekends and holidays.

- Come on in! Buy it!


Even having created a really useful application, you cannot be sure that your product will start to be bought. The mobile application simply gets lost among thousands of the same and goes to the bottom. You can simply copy and collect all your cream yourself. To prevent this, you must make every effort to make the application visible to the target consumer.
Consider the main promotion methods that will help create an “information boom” around your product. Promotion measures must be taken online until the application is lost in the vast expanses of the store.



1. Advertising in other applications. Although it can be irritating, it nevertheless effectively affects consumers. There are mobile networks where you can place advertising information. With the right settings, conversion to installations can reach 20%.

2. Banner contextual advertising . Placement on thematic sites will give a good response from consumers. Most importantly, do not forget to follow the statistics in order to make adjustments in time.

3. Classic - mention of the application in reviews. They are read by people from your target audience, so potential consumers can quickly become real. Follow user comments, they can be constructive and help you improve your service. In addition to attracting potential users, reviews will draw attention to your brand, which in the future will only be at your fingertips.

4. Popularity is gaining social networks.and become an effective advertising platform. You can lead as a whole group, or just create an account on Twitter. Tell about yourself on the thematic forums, create polls, leave your links, organize contests, give out bonuses. With the help of likes and reposts, you will connect a form of advertising such as word of mouth. Put the Like and Share features right inside the app. Use them to increase the loyalty of your users, recommendations and reviews of friends will play in your favor.

5. Writing press releases . You can turn to the services of PR agencies or write and send out releases yourself. Professionally designed material can appear in thematic publications: both print and online.

6. Roll out updates: new features, changes, bug fixes. You can constantly find yourself in the "New" section, catching the eye of new users, as well as creating another news feed.

7. Participate in events directly related to your product. There you can demonstrate the work of your application and distribute promotional material.

8. Use cross-promotion . If you already have a mobile application, use it as an advertising platform for the newly created. It's free, but it’s effective, especially if the functions of the applications overlap.

9. Fichering. If you convince the moderators of the App Store and Google Play that your application is worthy of attention, be creative and negotiate successfully, you will have many opportunities to increase the popularity of your application.

10. Make a free version of the application. Even if you want to make it paid, first get a free version with limited functionality. No one will initially buy a product unfamiliar to him, it is better to pay for the expansion of functions later.

11. Take a video. Even psychologists say that the video is a good tool for popularization. With it, you can visually show your application. Do not forget to distribute the link to it in the above places: social networks, blogs, forums, reviews, thematic publications.

Use all the methods of promotion together, since each of them individually will not give you a good result, especially if you are not yet known among a wide range of users. Working with engagement, working with your audience is a key aspect of promotion. Relationship marketing is now at its peak.


May statistics help you


We created the application, started promoting it, now you need to collect the fruits of your efforts. But not everyone knows that the App Store and Google Play do not have special tools for comprehensive analysis. Therefore, it is necessary to provide for this fact at the development stage. Services like Flurry, Google Analytics, and App Annie will do. You should not let everything go by chance and wait for a miracle in the form of thousands of installations and millions of satisfied users. By collecting statistics, it will be easier for you to take appropriate measures to improve the application, you will know your user in person and recognize his needs.



Flurry
Flurry-analytics tracks interactions in mobile applications, it is free, runs on the platforms iOS, Android, Windows Phone, HTML5, BlackBerry and JavaME.
The system provides data on audience coverage and its interaction with the application, conversions, income. In reports, it is easy to track application errors and their frequency, promptly making changes. An additional advantage of Flurry is the processing of large amounts of data - over 1.4 billion sessions per day.

Google Mobile App Analytics A
free mobile app statistics service. The reports are divided into 4 sections: conversion, users, interaction, and interaction results.
Each of the sections provides complete statistical information.
Conversion: new and active users and tracking the sources from which they came (you must first mark the links with special tags).
Users: versions of applications installed by users - you can find out how often and quickly they update the application, as well as get an overview of the devices that use your application.
Interaction: the loyalty of your customers, the frequency of use of the application and the level of involvement. In addition, you have at your disposal visualization of screen views, actions and paths of the application, as well as crashes and errors.
In the "Results" section, you will see the goals of the application and the purchases inside it.

App Annie is
also a free service, runs on the iOS, Mac Store and Google Play platforms. Here you can view statistics on installations, sales, ratings, and in different countries, as well as track reviews about the application.

Be in the TOP


TOP is the first place where the user learns about new applications. To get into it you need a large number of installs - in the USA there are approximately 72 thousand downloads for TOP-10 free applications, for paid TOP-10 the number is much less, from 4 thousand installs. As for the Russian side - about 16% of the number of downloads in the homeland of ayproduktsiya. The more you download, the faster you get into the TOP.
Both markets have ratings for paid and free applications and for categories. Tops of categories are also divided as well as overall rating. It’s easier to get into the tops of categories, but the return may be lower.


Seven times measure cut once


As you can see, you need to pay attention to the details. Carefully approach the development of the application, think over everything: from size to category. And, most importantly, do not stop at the creation, but continue to lead your application to the masses, directly into the hands of the target user, using all possible and impossible ways of promotion.

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