The long awaited Google Analytics update: Universal Analytics
At the Mountain View summit in Google View, the Google Analytics Partner Summit announced a beta release of a new data collection protocol called Universal Analytics. This is an extremely important update "under the hood", which will allow:
While this functionality is in the closed beta stage. You can request access on this page .
We promise changes in tagging links and other news, we are waiting.
Analytics Blog Post (english) .
A more detailed description (english) .
At last!
- Pass the user ID on the site to Analytics to correctly identify unique users.
- Configure most of the counter settings (list of search engines, session duration, keywords - exceptions) in the admin panel, and not in the JS code.
- Transfer data to Analytics from any system using the open tracking API, not only from websites.
- Add information about conversions that occurred offline to Analytics (sending special events, for example, from CRM).
- Add new dimensions and parameters to the Analytics interface.
- Send traffic cost information to the counter to calculate ROI.
While this functionality is in the closed beta stage. You can request access on this page .
We promise changes in tagging links and other news, we are waiting.
Analytics Blog Post (english) .
A more detailed description (english) .
At last!