The long awaited Google Analytics update: Universal Analytics

At the Mountain View summit in Google View, the Google Analytics Partner Summit announced a beta release of a new data collection protocol called Universal Analytics. This is an extremely important update "under the hood", which will allow:

• Pass the user ID on the site to Analytics to correctly identify unique users.
• Configure most of the counter settings (list of search engines, session duration, keywords - exceptions) in the admin panel, and not in the JS code.
• Transfer data to Analytics from any system using the open tracking API, not only from websites.
• Add information about conversions that occurred offline to Analytics (sending special events, for example, from CRM).
• Add new dimensions and parameters to the Analytics interface.
• Send traffic cost information to the counter to calculate ROI.

While this functionality is in the closed beta stage. You can request access on this page .

We promise changes in tagging links and other news, we are waiting.

Analytics Blog Post (english) .

A more detailed description (english) .

At last!