Runetology (199): Anton Terekhov, General Director of the combined company, Begun,, ichiba

    Anton Terekhov about what a marketing director should be able to do, is it possible to defeat Yandex.Direct in his field, and how a modern business leader should relate to failure.

    Guest Interview:
    • How did Anton Terekhov get to know the Internet?
    • From SOUP to ingredients: we are building a vertical of integrated projects of the united companies around Rambler.
    • Bernard Luke as the “father of Russian e-commerce”: new details of the “school”
    • When does a project need to go “to zero”?
    • Fundamental questions about building marketing in e-commerse.
    • What will e-commerce be in RuNet in 3 years?

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