Runetology (194): Vitaly Bykov, co-founder of the creative agency Red Keds

    Vitaly Bykov about how the financial crisis of 2008 affected the effectiveness of advertising campaigns, which today has become the main tool of a digital marketer and how marketers have divided into “lyricists” and “techies”.

    Guest Interview:
    • How did Red Keds start?
    • How much can a digital agency cost?
    • “I don’t understand why a company that produces tractors needs to keep a team of designers and copywriters inside.”
    • Digital- "Batman" of the digital age: what are the employees of digital-agencies?
    • “We are the same freelancers, but for large companies.”
    • Milestones in the development of the domestic digital market: a chronology of one of the participants.

    Download file (42.2 Mb / 01: 04: 08 MP3, 96 kbps)
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