February 16, 2013 at 20:52Google Store branded stores open before the end of the year
In the near future, Google plans to open a network of its own stores Google Store, modeled on branded stores Apple and Microsoft, reports the publication 9to5Google, citing an "extremely reliable" source.
Reportedly, stores will be opened in several cities in the United States, and in the first place will become a showcase for promoting the line of Nexus devices and computers running the Chrome OS operating system.
This move reflects the company's move toward consumer electronics. In addition to smartphones, tablets and laptops, this year or next year the official premiere of Google Glass augmented reality glasses is expected at a price of $ 500 to $ 1,000, which could be a real bestseller. So the opening of stores is quite logical.
By the way, Google already has Chrome Store mini-stands in hundreds of American Best Buy supermarkets (pictured) and 50 UK PCWorld / Dixon supermarkets. These stands are not focused on sales, but on the promotion and education of people.
In addition, Google stores will probably sell Google branded merchandise and souvenirs .
Brand stores are not just retail, this is the face of the company. By the way, Apple's Tim Cook recently said what “incredible” competitive advantage brand stores offer.. Last year, the average turnover in every Apple Store was $ 50 million. They are very important for promoting the brand and the business as a whole. “We wouldn’t have nearly achieved such success with the iPad if it weren’t for the branded stores ... We are going to develop this area as crazy,” said Tim Cook.
Reportedly, stores will be opened in several cities in the United States, and in the first place will become a showcase for promoting the line of Nexus devices and computers running the Chrome OS operating system.
This move reflects the company's move toward consumer electronics. In addition to smartphones, tablets and laptops, this year or next year the official premiere of Google Glass augmented reality glasses is expected at a price of $ 500 to $ 1,000, which could be a real bestseller. So the opening of stores is quite logical.
By the way, Google already has Chrome Store mini-stands in hundreds of American Best Buy supermarkets (pictured) and 50 UK PCWorld / Dixon supermarkets. These stands are not focused on sales, but on the promotion and education of people.
In addition, Google stores will probably sell Google branded merchandise and souvenirs .
Brand stores are not just retail, this is the face of the company. By the way, Apple's Tim Cook recently said what “incredible” competitive advantage brand stores offer.. Last year, the average turnover in every Apple Store was $ 50 million. They are very important for promoting the brand and the business as a whole. “We wouldn’t have nearly achieved such success with the iPad if it weren’t for the branded stores ... We are going to develop this area as crazy,” said Tim Cook.