November 26, 2012 at 12:56 Search Engine Sanctions
Alchemists were smart people and sincerely gravitated to knowledge. But instead of rigorous empiricism, that is, experiments, analysis of the data obtained and hypotheses based on the principle of Occam’s razor, they tried to impose on nature the imaginary principles of sympathetic magic. Matter is indifferent, it cannot be conjured - only science can create a working technology. But our brain, unfortunately, is prone to alchemical thinking - see, for example, a list of cognitive distortions . SEO is one of the most “magical” areas: all SEOs claim to have an elixir of withdrawal in the TOP, but most often they sell poisonous cinnabar pills to site owners.
But the flow of targeted visitors from the TOP10 of Yandex and Google is so attractive that even many victims of barbaric pseudo-optimization do not abandon attempts to fix everything and break out into the leaders of search results. What to do if your site has been hurt by the hands of negligent optimizers and sank into the abyss like a kraken? .. Diagnose the problem, be patient and start a working promotion cycle.
If the search engine notices that the site or related elements are somehow suspiciously changing, its algorithms may consider that it would be better to temporarily remove it from the search results to make room for more honest and high-quality resources. In most cases, the site simply goes beyond the top ten, but more serious and noticeable sanctions are imposed for serious violations.
The site is completely removed from the index, it is searched only by the URL of the main page.
In addition to throwing pages from the index, search engines can artificially lower their rating - in this case, increasing the budget for the purchase of links will not help until the cause of the punishment is eliminated.
The Yandex sanction, designed to exclude pages with copied content and pages of low quality from the index by a combination of other criteria. Designed to deal with sites selling links - the more pages on the donor site, the more the owner earns, so he seeks to inflate their number. And if it does it with dishonest methods, then usually a few dozens of pages remain in the search engine index from the affected site (this can be seen in Yandex.Webmaster), even if in fact the resource consists of hundreds and thousands of pages.
Do you want to register a domain, create a website and get into the TOP10 at any competitive request? It won’t work out - the sanction is initially sanctioned on all young sites. Yandex believes that only sites from a year and older can qualify for the top ten for high-frequency queries.
The name of the sanction invented by the optimizers, which is imposed by Yandex on plagiarizing sites. If you use someone else’s content without links to the source, then after some time, even with a long quote in quotation marks, the site will be severely pessimized. At the same time, links to original texts are not a panacea, since the weight of the pages leaks through them, which makes it difficult to bring them to the TOP. Therefore, you need to write only original articles, product descriptions, etc. And you need to do the same if for some reason your site has come under the “You are the Last” filter - this is the only way to return to the top of search results. So that the cost of content does not make a breach in the budget, each original text posted on your website must be protected with the help of Yandex.Webmaster
The legendary hole in the Yandex ranking algorithm has left an indelible mark on the fragile psyche of many SEOs. Huge sheets of text with hundreds of occurrences of keywords made it possible to hold on firmly in the TOP10, but since 2010 sanctions have been imposed on inhuman texts. The prescription is obvious - high-quality thematic texts.
Put two or three sites in TOP10 and get almost all customers? A very complicated and risky undertaking. Search engines pretty cleverly determine that sites belong to one owner: by WHOIS, contact information and other not so obvious criteria (including the “knock” of competitors). Only one will remain in the extradition, the rest of the affiliates will be rigidly pessimized.
Attention! Not always the lack of your site in the top ten is a consequence of the sanction. It is possible that competitors are simply better so far - they invest more in content, design, working with behavioral ranking factors, use intelligent systems to build and maintain link mass, and so on. Remember: sanctions are manifested either in the exclusion of pages from the index, or in the sudden ejection of pages that have already risen in the TOP beyond the first 30-50 results. Check the site, fix the problem and write in support of search engines - there is no magic philosophical stone that removes ban and sanction.
But the flow of targeted visitors from the TOP10 of Yandex and Google is so attractive that even many victims of barbaric pseudo-optimization do not abandon attempts to fix everything and break out into the leaders of search results. What to do if your site has been hurt by the hands of negligent optimizers and sank into the abyss like a kraken? .. Diagnose the problem, be patient and start a working promotion cycle.
What is a sanction?
If the search engine notices that the site or related elements are somehow suspiciously changing, its algorithms may consider that it would be better to temporarily remove it from the search results to make room for more honest and high-quality resources. In most cases, the site simply goes beyond the top ten, but more serious and noticeable sanctions are imposed for serious violations.
Ban
The site is completely removed from the index, it is searched only by the URL of the main page.
- It is imposed for violations associated with doorways, viruses, cloaking, cheating behavioral ranking factors, etc. Bringing a site under a ban without the owner’s knowledge is almost impossible, so if you encounter it, blame not only the black seo-sehn, but also yourself.
- The only way out is a complete redesign of the site: new design, new content, new structure.
Pessimization
In addition to throwing pages from the index, search engines can artificially lower their rating - in this case, increasing the budget for the purchase of links will not help until the cause of the punishment is eliminated.
- A decrease in search results can be imposed for a variety of misconducts - from not entirely unique content to “link explosion” (too sharp increase in link mass without a sufficient share of links from super-trust resources).
- Remove huge texts with an overwhelming number of occurrences of keywords, replace the text you copied or you have, get rid of non-original images, write unique titles for all pages, make layout neat, remove unnecessary ads - in the vast majority of cases, just look at the site carefully to identify reason for sanction.
Ags
The Yandex sanction, designed to exclude pages with copied content and pages of low quality from the index by a combination of other criteria. Designed to deal with sites selling links - the more pages on the donor site, the more the owner earns, so he seeks to inflate their number. And if it does it with dishonest methods, then usually a few dozens of pages remain in the search engine index from the affected site (this can be seen in Yandex.Webmaster), even if in fact the resource consists of hundreds and thousands of pages.
- If you know that your site really was bloated due to pages with copied or automatically generated content (texts, pictures, meta tags with the same content, etc.), do the cleaning: remove all the garbage, and then increase the number of pages gradually, only for account of the original content.
- Search engines are not infallible: if you are confident in the high quality of the excluded pages, write in support of a reasoned statement - there is a possibility that the ACS will be withdrawn.
Sandbox
Do you want to register a domain, create a website and get into the TOP10 at any competitive request? It won’t work out - the sanction is initially sanctioned on all young sites. Yandex believes that only sites from a year and older can qualify for the top ten for high-frequency queries.
- The sanction is imposed on all new sites automatically.
- The newbies with the regular update schedule with original content and links from authoritative resources are fastest in the TOP10. It is also important to start the promotion with low-frequency queries, gradually moving to midrange, and in the absence of unreasonable stagnation at the threshold of TOP, to high-frequency.
"You are the last"
The name of the sanction invented by the optimizers, which is imposed by Yandex on plagiarizing sites. If you use someone else’s content without links to the source, then after some time, even with a long quote in quotation marks, the site will be severely pessimized. At the same time, links to original texts are not a panacea, since the weight of the pages leaks through them, which makes it difficult to bring them to the TOP. Therefore, you need to write only original articles, product descriptions, etc. And you need to do the same if for some reason your site has come under the “You are the Last” filter - this is the only way to return to the top of search results. So that the cost of content does not make a breach in the budget, each original text posted on your website must be protected with the help of Yandex.Webmaster
"You're spammy"
The legendary hole in the Yandex ranking algorithm has left an indelible mark on the fragile psyche of many SEOs. Huge sheets of text with hundreds of occurrences of keywords made it possible to hold on firmly in the TOP10, but since 2010 sanctions have been imposed on inhuman texts. The prescription is obvious - high-quality thematic texts.
Affiliate filter
Put two or three sites in TOP10 and get almost all customers? A very complicated and risky undertaking. Search engines pretty cleverly determine that sites belong to one owner: by WHOIS, contact information and other not so obvious criteria (including the “knock” of competitors). Only one will remain in the extradition, the rest of the affiliates will be rigidly pessimized.
Attention! Not always the lack of your site in the top ten is a consequence of the sanction. It is possible that competitors are simply better so far - they invest more in content, design, working with behavioral ranking factors, use intelligent systems to build and maintain link mass, and so on. Remember: sanctions are manifested either in the exclusion of pages from the index, or in the sudden ejection of pages that have already risen in the TOP beyond the first 30-50 results. Check the site, fix the problem and write in support of search engines - there is no magic philosophical stone that removes ban and sanction.