October 27, 2012 at 20:41Stephen Sinofsky told why computers with Windows 8 are better than MacBook and promised cheap ultrabooks
Presentations of Apple with iPad Mini and Microsoft with Windows 8 and Surface were held almost simultaneously, and the heads of both companies had already exchanged taunts about their products. Tim Cook mysteriously called Surface “risky and compromise,” but now Stephen Sinofsky, president of the Windows division, told reporters why, in his opinion, computers running Windows 8 are “better” than Apple computers.
In an interview with AllThingsD, Sinofsky described his vision of the future of the new system in the following vein: high-quality and cheap computers available to most. At the same time, the low price of a computer does not mean limiting its capabilities - today it’s quite possible to buy a good student computer for $ 279, which compares favorably with the recent Apple product, which costs $ 329, and obviously not cheap MacBooks.
Competition also plays an important role. Many manufacturers, such as Acer, have access to the Windows 8 platform. Lenovo or Dell. Each of them, fighting for a potential audience, may well offer consumers their solutions at a better price, while Apple considers it possible to offer an expensive tablet with a screen, the quality of which is lower than its cheap main competitor - Nexus 7.
Sinofsky also says that the market is waiting for light and thin ultrabooks (it is clear that on Windows 8), the cost of which will be hundreds of dollars cheaper than the price of macbooks. At the same time, he emphasized that this is not like aggressive dumping and Microsoft will not conquer the market to the detriment of its income. The price reduction will be provided only by the level of engineering solutions, and not by marketing strategic moves.
[ Source ]
In an interview with AllThingsD, Sinofsky described his vision of the future of the new system in the following vein: high-quality and cheap computers available to most. At the same time, the low price of a computer does not mean limiting its capabilities - today it’s quite possible to buy a good student computer for $ 279, which compares favorably with the recent Apple product, which costs $ 329, and obviously not cheap MacBooks.
Competition also plays an important role. Many manufacturers, such as Acer, have access to the Windows 8 platform. Lenovo or Dell. Each of them, fighting for a potential audience, may well offer consumers their solutions at a better price, while Apple considers it possible to offer an expensive tablet with a screen, the quality of which is lower than its cheap main competitor - Nexus 7.
Sinofsky also says that the market is waiting for light and thin ultrabooks (it is clear that on Windows 8), the cost of which will be hundreds of dollars cheaper than the price of macbooks. At the same time, he emphasized that this is not like aggressive dumping and Microsoft will not conquer the market to the detriment of its income. The price reduction will be provided only by the level of engineering solutions, and not by marketing strategic moves.
[ Source ]