Complete video guide on collecting design information

    Today, the idea of ​​designing for Internet resources is slowly taking root in the market, but the idea of ​​researching the audience as part of the design is taking root worse. On Habré a couple of articles on this topic were published:

    We love to “sharpen the saw" and improve our skills, so we invited Alexander Tunik ( altunik ), the author of these articles and the head of the Tektonika project studio, to give our company a course of lectures dedicated specifically to the study of the context and audience necessary for site design.

    The result was a very interesting and voluminous set of training materials, which we, by agreement with Alexander, openly share. Under the cut - abstracts, videos and slides from three workshops.

    Lecture 1. Collection and systematization of information

    The first lecture is devoted to general points in collecting information necessary for the design of Internet resources (and not only).

    • What is pre-project research (information collection) and why is it needed: process, goals.
    • What are the results of the study: specific benefits for the project, development team, client.
    • What is required from studio staff to conduct research: knowledge, skills, time.
    • How much does it cost to collect information. How long does it take. How to sell research to a client.

    Questions and answers begin at 01:07:55. Sorry for the quality of the first video, shot on a boot.

    Lecture 2. Methodology for collecting information

    The second lecture deals with the methodology of collecting information.

    • Information collection planning, steps, tools.
    • How to work with a client in the process.
    • Analysis of the environment and competitors.
    • Research and analysis of the target audience.
    • Processing of results and formation of requirements (to the site).

    Questions and answers begin at 01:52:55.

    Lecture 3. Using the results

    In the third lecture, we talked about how to use the results of research in work: in design, in design, in development, in the work process with a client and in resolving disputes.

    • Characters and scripts.
    • Using the results in the design itself.
    • Use of results in work planning.
    • Immersion of the team in the project and a common language with the client, use in controversial situations.
    • Use in design and development.

    Questions and answers begin at 36:43.

    Mom, why is that all?

    The target audience of these lectures are those professionals and representatives of those companies that have the resources to integrate design and collection of information into the ongoing work process. We well understand that not everyone has the resources, but would like to remove the greatest number of questions and give the most comprehensive guidance for those who have them.

    We hope that we have succeeded.

    It is precisely for the reasons that have been voiced that I would not want to engage in empty arguments about the fact that customers will not buy it, that nobody needs it, that it is too complicated, and so on. Buy, need, and easy. The only question is the systematic application of effort.

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