404 Festival: first video reports published

    Surely, many of you know that we recently held the most powerful 404 Festival here in our Samara . 800 participants from all over Russia, as well as Ukraine, England and the USA came to us. This is a lot for a small provincial IT conference. Here is a video that more or less conveys the mood of the Festival:



    The most attentive of you noticed that the video has a lot of fun, but few reports. This is because we shot all the reports on video and we will demonstrate them to everyone without any charge.



    Arseny Zarechnev, Ostrovok.ru, Moscow
    All the salt of single-page applications
    In the report, we will consider the pros and cons of single-page applications, frameworks and ready-made tools for their creation, learn how to connect data and presentation and cover it all with tests.
    • What problems do single-page applications solve?
    • Rendering templates on the client - various approaches
    • Server Communication
    • Linking View and Data
    • Testing Single Page Applications



    Seva Lotoshnikov, Google, San Francisco
    Testing with the whole team or who is Software Engineer in Test
    If you are tired of making releases on the night of Thursday to Sunday with feverish bug fixes that for some reason no one has found in the previous three months of development and two months of testing, You’ll be interested in a few lessons that Google has learned from experience.
    • Find a lot of bugs?
    • Can't release a new version on time?
    • A lot of work before the release?
    • Sleepless nights after release?
    • Want to get ahead of your competitors?
    • Take control under control.
    • Test the most important thing every day, every hour and every minute.
    • Do not test the unimportant.
    • Help engineers love testing.

    We’ll talk about how to test really important things and how to separate them from unimportant things, how to make engineers stop hating testing and who is Software Engineer in Test


    Alexander Rybyakov, Look At Media, Moscow
    Carte Blanche of the advertising platform
    How to maintain the integrity of the idea and not lose it in the jungle of agencies on the way to the deadline? Why is it important for users and why does the client need it? Stories from the life of one media company.


    Lisa Nikolova, PepsiCo, Moscow
    Let's talk
    Good communication with the consumer is possible when you have something to tell. But what if you do not sell funny pictures from the Internet, but a real, tangible and completely not interesting product in itself? About the torment of choosing a content policy and ways to evaluate its effectiveness - the example of Pepsi, Mountain Dew and other food brands.


    Vitaly Myshlyaev, SilaUma, Moscow
    KGB to itself: how to collect files on clients
    Every time, when planning communications, we are faced with the problem of their effectiveness. If earlier this was done by simply dividing the costs by the result, today the technologies are already advanced enough to evaluate each contact separately and squeeze the maximum out of it, making the most relevant offer.

    You will learn:
    • What dossier can be collected on clients;
    • What to do if you have too many one-time relationships with site visitors;
    • How to build long-term relationships with visitors;
    • Is it possible to get customers for life.
    • And finally, see a live example of how this happens!



    It was just a small part of all the reports that were made at the festival. We will try to make new videos as soon as possible and upload them to our channel . Subscribe!

    Also popular now: