Experience in using teaser networks to advertise your software product

In order for the picture to be fully visible and understandable, I will try to provide links to the resources mentioned in this article, as well as screenshots confirming my extremely subjective conclusions about advertising on teaser networks and the quality of incoming traffic.

I will be pleased to hear your criticism regarding the compilation of ads and the selection of pictures for them, as well as advice on the tactics of distributing this type of product, as this is my first experience.

A site about our product, a weather widget for the desktop, underwent advertising .

For advertising, 3 networks were used:

On the balance of each account was instituted 500-600 rubles.

Bodyclick



The budget of the advertising company amounted to 500 rubles. 23 kopecks
886365 views and 313 clicks. The clickthrough rate for this teaser is 0.035.

Yandex.Metrica readings:


TeaserNet



The budget of the advertising company amounted to 502 rubles. 02 kopecks
268,321 impressions and 547 clicks. CTR of this teaser - 0.2039

90% of transitions - blatant traffic unloading, which is visible thanks to the Webvisor. Trite transition, staying on the site for a few seconds and exit, “robotic actions” and no real user activity.

Indications Yandex.Metrica:


MarketGid

The first teaser we did. The unscrew test for this teaser showed that with 11 thousand impressions there was no click, after which the technical support service offered us their services for creating teasers (the remaining 3 pictures), emphasizing that they would make very clickable pictures.



Impressions: 11000
Transitions: 0



Impressions: 12000
Transitions: 3



Displays: 11600
Transitions: 1



Displays: 113400
Transitions: 607

A separate story came out with Market Guide.

600 rubles were transferred to the balance. A daily limit of $ 10 was set for the advertising campaign. After about 25 clicks on the last banner, we stopped it, because The webvisor showed the average time spent on the site equal to 2 seconds, from which it followed that the clicks on it were completely disinterested users.

The teaser was stopped, but its shows continued. For some reason, the 10 dollar daily limit for an advertising campaign did not work either. As a result, the balance on the account became -40 dollars. Technical support did not give absolutely no intelligible answer to the question why this happened and why the automatic stop of the advertising campaign did not work.

And the approximate Yandex.Metrica results for the latest teaser:


You can talk about the results for a long time and why they turned out to be so deplorable. Bad ads, non-clickable images or the quality of teaser traffic. My subjective conclusion is that teaser advertising is not suitable for the distribution of such a product. As a result, we received only about 5-7% of interested users who visited the site and downloaded the program.

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