Proper promotion or how to invite a pornstar to prom

What a strange thing Twitter is! In one profile there is nothing but short messages, as its owner went to the toilet and returned happy. In another, the President of the United States communicates with the Americans .

And one simple eighteen-year-old schoolboy Mike Stone used twitter to invite a porn star as a girlfriend for prom!

There was no twitter at the time of my graduation. And I went to the library three kilometers uphill ... But Mike just took it and sent out an invitation to all the porn stars found on Twitter. Someone agrees.

And, you know, as it turned out, some porn stars began their careers early and plunged into work with their heads. So much so that as a result they missed their own graduation party.

Mike just gave them a second chance. A porn star Megan Piper, just turned out to be so. So, I immediately agreed and began to look for where to buy a dress:



But, there it was! The press found out about all this and the news spread across the American media. And all would be well, only Mike's mom somehow did not want to support this idea. Yes, and the teachers promised that they would not be allowed to go to school.

But Mike has already said that he will pay a ticket for Megan from California! What to do?
And here Twitter comes to the rescue again. The hashtag # porn4prom has united everyone to help Mike and Megan's happiness! Among them, I saw several people posing as Anonymous. And since they help, then everything will work out for Mike!

So good luck, Mike! Throw a coin for us too!

Why all this on Habré?

One of you, after reading this news, immediately smiles and puts a plus. But, of course, there are not many of these. Habr is still a very serious resource and, by the way, a cake. Therefore, it is wrong for me to leave the news without comment so as not to lose karma at all.

In fact, from my point of view, this news is something that many startups need to learn. No, don't invite porn stars to parties (though, why not?). And the ability to promote yourself and your project with minimal effort.

Many times I had to meet with creative advertisers who promised to conduct a massive PR company to promote the Internet project. And they were all very similar. We take a million and hang a billboard. And then we create a VKontakte group and, of course, a Facebook page.

What a million? What is a billboard for an internet project? Even Yandex began to hang them up 7 years after the start and profitability at $ 70 million per year.

Facebook page? Vkontakte community? What are you speaking about? This is not enough. Nobody will go there just like that. You just need to be truly creative. Find the very idea that will be interesting. Which will attract journalists, and then Internet users. About which all major media will talk for free and reprint all non-core ones. You will save a lot of money on promotion and will be able to invest them in development. Be creative! Observe the implementation of other people's ideas. Even those who help sell films for adults, creating for the porn actress the image of the usual “good” girl who never attended graduation.

PS If anyone decided to go on VKontakte and invite Ksenia Sobchak to sled, do not do this. This is my idea!

PPS Based on cnet and other UPD materials

:Well, of course, just sending invitations to porn stars or Ksenia Sobchak is not enough! There are millions of posts per day on Twitter and social networks! Therefore, more important work needs to be done. To interest journalists in this. Many people think that money plays a key role in all this. Sometimes yes. You need to pay for one high-profile article. But, this is not a dogma. Understand that journalists are also prone to interesting news from a public point of view. But people will read about this! This is what will increase the rating of the publication. Take advantage of feedback from editors, writers, and journalists. Send press releases about your event! Interest them! See how many boring things they write: a new version has been released ... the startup got X money ... etc. Give them some interesting news and they will take it!

UPD2Shkolota sent spam on Twitter, the blonde replied, and mom is against, and this is what you call creative?

Yes. This brought the result. And one does not need to console oneself with the illusion that all this is from the beginning to the end of “shkolot”. This is a well-thought-out PR campaign. Like most Hollywood films, where it is clearly calculated on which second you should cry, and which laugh. This is a competent PR campaign. Unfortunately, many startups on Habré have no idea what to do next after posting a post on the I-PR blog. They have a false feeling that now it all will go and wrap itself. People will come and everything will be fine. This does not happen. Need to do PR. Without spending millions on billboards and banners. You need, as I said, to be creative. It’s not enough to do something good. You need to be able to convey this to people.