March 26, 2012 at 15:37Runet Today, March 26, 2012. Experts of the issue: Pavel Cherkashin, Askar Tuganbaev
At Finam FM studio - Pavel Cherkashin, private investor; Askar Tuganbaev, Director of Internet Projects Development, STS Media. Together with the host, Maxim Spiridonov, they talk about a study that covers the activities of American government agencies on the Web, about a major investment in hotel reservation services, about the report of the Boston Consulting Group regarding the level of development of Internet business in the G20 countries, and about rearrangements in the camp of investors at Mail.Ru Group and about a new technology for displaying banner ads launched by Yandex.
1. The US Congressional Research Service has published a report on the use of new media for public relations by US government agencies.The twelve-page report states that so far, government agencies have registered a total of 1,504 domain names on which thousands of official websites have been created. The authors of the report suggest formulating definitions of such concepts as “publicity” and “propaganda”, as well as develop rules of conduct for civil servants in social services.
- How do US government agencies use their social media accounts?
- The problem of erasing the boundaries between public and personal activity of civil servants in social networks.
- Social media as a tool for communicating with citizens.
"New" and "old" media.
- Askar Tuganbaev: “The specificity of the United States is that their power is very dependent on the opinion of citizens, they have a tough political struggle at all levels, so it is really important for them to provide feedback.”
- Pavel Cherkashin: “The Obama administration was the first among American presidents to master social media. He, in fact, built his entire advertising campaign on this and won. Now, I think, they are looking at how much the same experience can be applied in other areas. ”
2. VTB Capital Holding, together with a number of international funds, invested in the Oktogo hotel reservation service. This is stated in an official message on the holding’s website. The investment amounted to $ 10 million, of which a large part of the invested amount went to VTB Capital.
- What caused the active investment in the tourism sector of the Internet economy?
- Is the online tourism industry saturated in RuNet?
- Askar Tuganbaev: “This news looks pretty funny, because the amount is small - 10 million, but a bunch of players are participating, who tried to“ be noted ”.
- Pavel Cherkashin: “Tourism is one of those“ industries ”where there are a huge number of small decentralized players who have lost effectiveness due to improper information management. Now we understand the model of how to combine these sources of information, give it directly to the consumer and earn a huge margin on this. ”
- Comment by Marina Kolesnik, General Director of Oktogo Service: “Investments will be spent on enhanced marketing, both for online and offline promotion. Focus on a great product, a strong team and effective technology. ”
3. The American company Boston Consulting Group published a study on the level of development and prospects of the Internet economy in the G20 countries. According to the report, the UK is the most Internet-oriented economy: the share of Internet businesses in this country's total GDP is 8.3%. In Russia, it amounted to only 1.9%, which is close to that of Argentina and South Africa.
- How important is it for the country to focus on the Internet?
- Pavel Cherkashin: “Rather, this indicator is a consequence of the indicator of economic development and the development of society, therefore, you can focus on it as a certain indicator of what is happening in the country”
- Askar Tuganbaev: “When taking into account the Internet industry, a lot of different services were not taken into account. E-commerce has been virtually unaffected. At the moment, we do not have Internet shops for the economy, we have a lot of gray business in electronic payment systems, we have a lot of piracy, it also all remained in the background. ”
- What is the percentage of users who are ready to give up sex and alcohol for a year, for access to the Internet?
- What are the prospects for Russian Internet economics in the next four years?
- What will become the main “engine” of the Internet economy in Russia?
4. One of the largest investors at Mail.Ru Group, Mikhail Vinchel, sold his 1.5% stake in the corporation. This was reported by the newspaper "Vedomosti" with reference to an unnamed source inside Mail.Ru Group. The deal, according to the same source, slightly exceeded the bar of 121 million dollars.
- What does the exit of such large and significant shareholders from the project mean?
- The future of Mail.Ru Group.
- Pavel Cherkashin: “Market professionals have been expecting this for a long time, but for a wide range of consumers this will not affect anything. The whole venture industry lives on this, you invest while the business is small, wait for it to grow, and then sell it profitably.”
- Askar Tuganbaev: “This is news for specialists, there is nothing like that, these processes have been taking place for a long time, just the technical tails are already coming out, and in fact the output of that generation of investors has happened some time ago.
5. Yandex has launched a new technology for displaying ads - Real Time Bidding, which allows you to place banner ads based on the auction bidding model. Yandex’s advertising network sites act as a seller in the new service, and buyers are advertising systems that represent the interests of advertisers. At the moment, the new technology is in open testing mode.
- The essence of the Real Time Bidding system.
- The problem of loss of anonymity on the network.
- Pavel Cherkashin: “With the introduction of RTB technologies, it will be possible for sites to share information on this exchange, due to the fact that the unit of measurement is a person’s profile. That is, information about what you like, what you don’t like, where you went, where you clicked - it forms a profile, which, in fact, is put up on the stock exchange. ”
- Askar Tuganbaev: "This news revealed a long-standing long struggle for user profiles. People should already understand that they are a product from a marketing point of view."
Download file (38.6 Mb / 56: 15 MP3, 96 kbps)
Release on iTunes
1. The US Congressional Research Service has published a report on the use of new media for public relations by US government agencies.The twelve-page report states that so far, government agencies have registered a total of 1,504 domain names on which thousands of official websites have been created. The authors of the report suggest formulating definitions of such concepts as “publicity” and “propaganda”, as well as develop rules of conduct for civil servants in social services.
- How do US government agencies use their social media accounts?
- The problem of erasing the boundaries between public and personal activity of civil servants in social networks.
- Social media as a tool for communicating with citizens.
"New" and "old" media.
- Askar Tuganbaev: “The specificity of the United States is that their power is very dependent on the opinion of citizens, they have a tough political struggle at all levels, so it is really important for them to provide feedback.”
- Pavel Cherkashin: “The Obama administration was the first among American presidents to master social media. He, in fact, built his entire advertising campaign on this and won. Now, I think, they are looking at how much the same experience can be applied in other areas. ”
2. VTB Capital Holding, together with a number of international funds, invested in the Oktogo hotel reservation service. This is stated in an official message on the holding’s website. The investment amounted to $ 10 million, of which a large part of the invested amount went to VTB Capital.
- What caused the active investment in the tourism sector of the Internet economy?
- Is the online tourism industry saturated in RuNet?
- Askar Tuganbaev: “This news looks pretty funny, because the amount is small - 10 million, but a bunch of players are participating, who tried to“ be noted ”.
- Pavel Cherkashin: “Tourism is one of those“ industries ”where there are a huge number of small decentralized players who have lost effectiveness due to improper information management. Now we understand the model of how to combine these sources of information, give it directly to the consumer and earn a huge margin on this. ”
- Comment by Marina Kolesnik, General Director of Oktogo Service: “Investments will be spent on enhanced marketing, both for online and offline promotion. Focus on a great product, a strong team and effective technology. ”
3. The American company Boston Consulting Group published a study on the level of development and prospects of the Internet economy in the G20 countries. According to the report, the UK is the most Internet-oriented economy: the share of Internet businesses in this country's total GDP is 8.3%. In Russia, it amounted to only 1.9%, which is close to that of Argentina and South Africa.
- How important is it for the country to focus on the Internet?
- Pavel Cherkashin: “Rather, this indicator is a consequence of the indicator of economic development and the development of society, therefore, you can focus on it as a certain indicator of what is happening in the country”
- Askar Tuganbaev: “When taking into account the Internet industry, a lot of different services were not taken into account. E-commerce has been virtually unaffected. At the moment, we do not have Internet shops for the economy, we have a lot of gray business in electronic payment systems, we have a lot of piracy, it also all remained in the background. ”
- What is the percentage of users who are ready to give up sex and alcohol for a year, for access to the Internet?
- What are the prospects for Russian Internet economics in the next four years?
- What will become the main “engine” of the Internet economy in Russia?
4. One of the largest investors at Mail.Ru Group, Mikhail Vinchel, sold his 1.5% stake in the corporation. This was reported by the newspaper "Vedomosti" with reference to an unnamed source inside Mail.Ru Group. The deal, according to the same source, slightly exceeded the bar of 121 million dollars.
- What does the exit of such large and significant shareholders from the project mean?
- The future of Mail.Ru Group.
- Pavel Cherkashin: “Market professionals have been expecting this for a long time, but for a wide range of consumers this will not affect anything. The whole venture industry lives on this, you invest while the business is small, wait for it to grow, and then sell it profitably.”
- Askar Tuganbaev: “This is news for specialists, there is nothing like that, these processes have been taking place for a long time, just the technical tails are already coming out, and in fact the output of that generation of investors has happened some time ago.
5. Yandex has launched a new technology for displaying ads - Real Time Bidding, which allows you to place banner ads based on the auction bidding model. Yandex’s advertising network sites act as a seller in the new service, and buyers are advertising systems that represent the interests of advertisers. At the moment, the new technology is in open testing mode.
- The essence of the Real Time Bidding system.
- The problem of loss of anonymity on the network.
- Pavel Cherkashin: “With the introduction of RTB technologies, it will be possible for sites to share information on this exchange, due to the fact that the unit of measurement is a person’s profile. That is, information about what you like, what you don’t like, where you went, where you clicked - it forms a profile, which, in fact, is put up on the stock exchange. ”
- Askar Tuganbaev: "This news revealed a long-standing long struggle for user profiles. People should already understand that they are a product from a marketing point of view."
Download file (38.6 Mb / 56: 15 MP3, 96 kbps)
Release on iTunes