March 16, 2012 at 10:50Google Search: Changes Coming
- Transfer
Google is in the process of refining its search to make it more intuitive and provide users with more relevant answers to their queries, but if you read Mashable , you already know that.
Google’s “honorary” employee and senior vice president, Amit Singhal, told Mashable last month that the basic idea was to go beyond a simple word into the world of objects and symbols and the relationships between them. This means that over the next few months, you will begin to notice slightly different search results. (Singhal also noted the story of Mashable in his post on Google+ , explaining the ongoing changes regarding Google search).
As was later noted in the Wall Street Journal articleA search for the line “Lake Tahoe” will also show key signs that Google knows about this lake, including its height, location, salt content and average temperature. The query "What are the ten largest lakes in California?" will give an answer to the question instead of just links to suitable sites.
Some changes to the search are already visible. From our previous article:
“Enter, for example,“ Monet ”in a Google search and along with the usual results, you will see a small block below:“ Search for Claude Monet’s paintings. ” It contains brief results of the best five or six works of the master. Singhal says it’s an indication that Google’s search is beginning to realize that Monet is an artist and that the most important thing about him is his greatest work. ”
This achievement is part of Google’s long-standing movement toward developing its search into something similar to artificial intelligence. The company accelerated this development with the purchase of Freebase in 2010, a community-created knowledge base that includes about 12 million canonical objects. This allowed the search engine to realize that phrases have different meanings than each word individually. For example, a Google search can distinguish between a search for “New York” (from the translation: “New York”) as opposed to the individual “New” and “York”.
It’s not clear how this all intersects with other recent changes in the search , which relate to the integration with Google+ in the search results.
Google’s “honorary” employee and senior vice president, Amit Singhal, told Mashable last month that the basic idea was to go beyond a simple word into the world of objects and symbols and the relationships between them. This means that over the next few months, you will begin to notice slightly different search results. (Singhal also noted the story of Mashable in his post on Google+ , explaining the ongoing changes regarding Google search).
As was later noted in the Wall Street Journal articleA search for the line “Lake Tahoe” will also show key signs that Google knows about this lake, including its height, location, salt content and average temperature. The query "What are the ten largest lakes in California?" will give an answer to the question instead of just links to suitable sites.
Some changes to the search are already visible. From our previous article:
“Enter, for example,“ Monet ”in a Google search and along with the usual results, you will see a small block below:“ Search for Claude Monet’s paintings. ” It contains brief results of the best five or six works of the master. Singhal says it’s an indication that Google’s search is beginning to realize that Monet is an artist and that the most important thing about him is his greatest work. ”
This achievement is part of Google’s long-standing movement toward developing its search into something similar to artificial intelligence. The company accelerated this development with the purchase of Freebase in 2010, a community-created knowledge base that includes about 12 million canonical objects. This allowed the search engine to realize that phrases have different meanings than each word individually. For example, a Google search can distinguish between a search for “New York” (from the translation: “New York”) as opposed to the individual “New” and “York”.
It’s not clear how this all intersects with other recent changes in the search , which relate to the integration with Google+ in the search results.