January 23, 2012 at 13:40Runet Today, January 23, 2012. Experts: Vasily Esmanov, Boris Ovchinnikov, Andrey Sebrant, Alexey Terekhov
At Finam FM studio , Boris Ovchinnikov, partner of Data Insight research agency, and Vasily Esmanov, publisher of Look At Me and The Village. Together with the host, Maxim Spiridonov, they talk about launching a platform on Facebook for applications for a new type of user profile (Timeline), mass protests against the adoption by the US Congress of two harsh laws in the field of Internet and copyright, about the defeat of one of the largest file-sharing sites in the world , about how the online broadcast of the presidential elections in Russia on March 4 will be organized, as well as how at the end of last year Mail.ru beat Yandex in attendance.
1. The social network Facebook launched the Timeline Apps platform.It supports a variety of applications based on the Open Graph protocol. On the personal page of the user who will resort to the help of applications of this type, for example, information will be displayed on what places he was in, what recipes he used, what purchases he made. These actions of a member of the social network are displayed in the news block of his friends.
- On the practice of using Timeline Apps and its commercial prospects.
—Why does Facebook need the Chronicle and all its attendant in the first place?
- Boris Ovchinnikov: "It is unlikely that users will find the transition to such applications as contrasting."
- Vasily Esmanov: “Timeline is not just a business card, but rather a family superalb.”
2. On Wednesday, January 18, the English version of the Wikipedia online encyclopedia closed for a day in protest against the SOPA anti-piracy bill and the PIPA intellectual property bill. This decision was approved by the resource editors. The “digital strike” along with many other sites involved the popular Reddit news social media and Craigslist, an electronic classifieds service. More than seven thousand sites posted information about the protest. Due to the wave of dissatisfaction with the bills, their consideration by the US House of Representatives and the Senate was postponed indefinitely.
- The political situation in the USA in the light of Internet regulation.
- Are large web businesses capable of visibly influencing legislative changes, and if so, to what extent?
- Vasily Esmanov: "In the form in which the SOPA tried to submit to Congress, it is very dangerous."
- Boris Ovchinnikov: “We are present at the formation of a new political reality. If in Europe copyright issues come down to the local successes of the Pirate Party, then in the United States, it seems that this year copyright issues will become a significant factor in the political struggle, and the positions of candidates on these issues will directly affect their ratings. ”
3. On January 19, at the request of the prosecutor's office of the US state of Virginia, the file-sharing site Megaupload.com was closed.Its creators and executives, including the founder of the service, Kim Schmitz, are accused of misuse of copyright objects. The defendants are charged with inflicting damage to copyright holders in the amount of more than half a billion US dollars. Mr. Schmitz and three of his associates, whose names have not yet been revealed, are arrested in New Zealand. Three more are wanted. The detained service managers deny their guilt.
- Megaupload: the harbinger of a new wave in the fight against distributors of unlicensed content? Why did clouds gather around him?
- Russian practice of government interaction with file-sharing sites and torrents.
- Boris Ovchinnikov: “The synchronism is surprising. They closed the resource and its leaders were arrested on the other side of the world. ”
- Vasily Esmanov: “The very concept of browsing files on the Internet is still far from legislative norms.”
4. Details about the organization of online video broadcasting of the presidential elections in Russia will be known on March 4.The video surveillance system will be based on the technology of the Telemarker company, said Ilya Massukh, Deputy Minister of Communications and Mass Media. The total budget of the project is estimated at 13 billion rubles. Rostelecom was appointed as its general contractor. On each of almost 100 thousand sites, two cameras will be installed, connected to laptops and transmitting image and sound in real time. According to the CEC, at the end of last week, 70 percent of the equipment for transmitting video was delivered from Southeast Asia. It should be noted that those who want to watch the broadcast will need to choose in advance which picture they want to receive from which sections.
“Will the election make online video broadcasting from polling stations more transparent?”
- Birth of the term - “notarized screencast”.
- Vasily Esmanov: “This is a populist decision by which they wanted to make [the election] smart for the Western community. This number of cameras is physically impossible to adequately track. ”
- Boris Ovchinnikov: “From the point of view of the cost of implementing such a large-scale project in such a short time, the amount may be justified. But from the point of view of the idea as a whole, one can find this money a hundred more effective, interesting applications, and solve the problems of transparency of elections in other, simpler ways. ”
5. According to the TNS Web Index report, the Mail.ru portal in November last year overtook Yandex's projects in a monthly audience.So, the pages of Mail.ru in the penultimate month of 2011 were visited by 29 million 429 thousand people. Yandex has a corresponding figure of 34 thousand less. Since September 2008, this search engine has always been ahead of the competitor portal in terms of monthly audience.
- What is behind the change of position of Mail.ru and Yandex?
- Andrei Sebrant, Yandex Marketing Director of Services: “This is a statement that has more PR-meaning. <...> In the daily audience, we lead by a margin. "
- Boris Ovchinnikov: “Such a small difference in the results of the study of one of the meters taking into account the error is a convention. <...> On the market, this does not change anything, since the positions of both players do not depend on who is first, who is second. ”
- Vasily Esmanov: “Yandex now has such news - including news for shareholders, potential buyers, and he is just learning how to work with the corporate sector.”
6. On Monday, January 16, the Futubra microblogging service officially opened. According to representatives of the site, during the first day of working in open mode, it attracted more than 17 thousand people. Recall that the functionality of the service makes it possible to publish short messages, up to 200 characters, share multimedia content, subscribe to other users' updates, and create events. Images and videos on Futubra are displayed directly in the event stream. The service interface, among other things, allows the creation of separate feeds, according to which the materials of those for whom the account holder has subscribed will be distributed.
- Details about Futubra. What niche can a project occupy?
- Alexei Terekhov, project manager of Futubra: “The task of the coming days and weeks for us is to fight for the quality of content and the high culture of those who use us.”
- Vasily Esmanov: “I'm afraid such projects born in the bowels of large companies are rarely successful.”
- Boris Ovchinnikov: “I do not believe that a project without the support of all the capabilities of Mail.ru will be able to shoot, grow it myself.”
Release on iTunes .
Podcast on the Finam FM website .
1. The social network Facebook launched the Timeline Apps platform.It supports a variety of applications based on the Open Graph protocol. On the personal page of the user who will resort to the help of applications of this type, for example, information will be displayed on what places he was in, what recipes he used, what purchases he made. These actions of a member of the social network are displayed in the news block of his friends.
- On the practice of using Timeline Apps and its commercial prospects.
—Why does Facebook need the Chronicle and all its attendant in the first place?
- Boris Ovchinnikov: "It is unlikely that users will find the transition to such applications as contrasting."
- Vasily Esmanov: “Timeline is not just a business card, but rather a family superalb.”
2. On Wednesday, January 18, the English version of the Wikipedia online encyclopedia closed for a day in protest against the SOPA anti-piracy bill and the PIPA intellectual property bill. This decision was approved by the resource editors. The “digital strike” along with many other sites involved the popular Reddit news social media and Craigslist, an electronic classifieds service. More than seven thousand sites posted information about the protest. Due to the wave of dissatisfaction with the bills, their consideration by the US House of Representatives and the Senate was postponed indefinitely.
- The political situation in the USA in the light of Internet regulation.
- Are large web businesses capable of visibly influencing legislative changes, and if so, to what extent?
- Vasily Esmanov: "In the form in which the SOPA tried to submit to Congress, it is very dangerous."
- Boris Ovchinnikov: “We are present at the formation of a new political reality. If in Europe copyright issues come down to the local successes of the Pirate Party, then in the United States, it seems that this year copyright issues will become a significant factor in the political struggle, and the positions of candidates on these issues will directly affect their ratings. ”
3. On January 19, at the request of the prosecutor's office of the US state of Virginia, the file-sharing site Megaupload.com was closed.Its creators and executives, including the founder of the service, Kim Schmitz, are accused of misuse of copyright objects. The defendants are charged with inflicting damage to copyright holders in the amount of more than half a billion US dollars. Mr. Schmitz and three of his associates, whose names have not yet been revealed, are arrested in New Zealand. Three more are wanted. The detained service managers deny their guilt.
- Megaupload: the harbinger of a new wave in the fight against distributors of unlicensed content? Why did clouds gather around him?
- Russian practice of government interaction with file-sharing sites and torrents.
- Boris Ovchinnikov: “The synchronism is surprising. They closed the resource and its leaders were arrested on the other side of the world. ”
- Vasily Esmanov: “The very concept of browsing files on the Internet is still far from legislative norms.”
4. Details about the organization of online video broadcasting of the presidential elections in Russia will be known on March 4.The video surveillance system will be based on the technology of the Telemarker company, said Ilya Massukh, Deputy Minister of Communications and Mass Media. The total budget of the project is estimated at 13 billion rubles. Rostelecom was appointed as its general contractor. On each of almost 100 thousand sites, two cameras will be installed, connected to laptops and transmitting image and sound in real time. According to the CEC, at the end of last week, 70 percent of the equipment for transmitting video was delivered from Southeast Asia. It should be noted that those who want to watch the broadcast will need to choose in advance which picture they want to receive from which sections.
“Will the election make online video broadcasting from polling stations more transparent?”
- Birth of the term - “notarized screencast”.
- Vasily Esmanov: “This is a populist decision by which they wanted to make [the election] smart for the Western community. This number of cameras is physically impossible to adequately track. ”
- Boris Ovchinnikov: “From the point of view of the cost of implementing such a large-scale project in such a short time, the amount may be justified. But from the point of view of the idea as a whole, one can find this money a hundred more effective, interesting applications, and solve the problems of transparency of elections in other, simpler ways. ”
5. According to the TNS Web Index report, the Mail.ru portal in November last year overtook Yandex's projects in a monthly audience.So, the pages of Mail.ru in the penultimate month of 2011 were visited by 29 million 429 thousand people. Yandex has a corresponding figure of 34 thousand less. Since September 2008, this search engine has always been ahead of the competitor portal in terms of monthly audience.
- What is behind the change of position of Mail.ru and Yandex?
- Andrei Sebrant, Yandex Marketing Director of Services: “This is a statement that has more PR-meaning. <...> In the daily audience, we lead by a margin. "
- Boris Ovchinnikov: “Such a small difference in the results of the study of one of the meters taking into account the error is a convention. <...> On the market, this does not change anything, since the positions of both players do not depend on who is first, who is second. ”
- Vasily Esmanov: “Yandex now has such news - including news for shareholders, potential buyers, and he is just learning how to work with the corporate sector.”
6. On Monday, January 16, the Futubra microblogging service officially opened. According to representatives of the site, during the first day of working in open mode, it attracted more than 17 thousand people. Recall that the functionality of the service makes it possible to publish short messages, up to 200 characters, share multimedia content, subscribe to other users' updates, and create events. Images and videos on Futubra are displayed directly in the event stream. The service interface, among other things, allows the creation of separate feeds, according to which the materials of those for whom the account holder has subscribed will be distributed.
- Details about Futubra. What niche can a project occupy?
- Alexei Terekhov, project manager of Futubra: “The task of the coming days and weeks for us is to fight for the quality of content and the high culture of those who use us.”
- Vasily Esmanov: “I'm afraid such projects born in the bowels of large companies are rarely successful.”
- Boris Ovchinnikov: “I do not believe that a project without the support of all the capabilities of Mail.ru will be able to shoot, grow it myself.”
Release on iTunes .
Podcast on the Finam FM website .
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