August 7, 2012 at 12:18The court forced Apple to reveal the secrets of the company
During the lawsuits of Apple and Samsung Electronics, the manufacturer of iPhones and iPads had to reveal many secrets to prove that South Korean competitors took advantage of the company's development. At the process, Apple representatives spoke about the creation of the iPhone and iPad, about the strategy and customers of the company, and how the Apple team was formed, writes The Wall Street Journal.
The focus of the discussion was on the design of the iPhone and iPad. Apple wants to prove that Samsung copied the devices it created, while competitors claim that the similarities are minimal, and Apple was inspired by Sony's design to create new devices - the company said this in a press release, which, to the judge’s dissatisfaction, Includes information that the court refused to consider as evidence.
Apple denies the latest version - Scott Forstall, Apple's senior vice president of software, told the court how difficult the development was. According to Forstall, a whole floor was closed for work, which was closed to visitors. Security cameras were installed in the building, and employees were given electronic badges, and a sign saying “Fight Club” hung on the front door (club members swear to remain silent in the famous novel).
1000 people worked on creating the interface (for a total of about 2000, under Forstall's supervision).
Apple introduced a number of prototypes of the iPhone and iPad (including the silver angular model), which showed that there was no question of copying Sony.
Recall, according to the plaintiff, Apple, Samsung sold 22.7 million smartphones and tablets in the United States, receiving $ 8.16 billion in revenue. The devices sold were created using Apple technology, according to the company and demanding damages of more than $ 2.5 billion. Samsung did not remain in debt - it accused US competitors of violating its five patents.
According to Phil Schiller, Apple’s senior vice president of international marketing, $ 647 million was spent on iPhone advertising in the United States and $ 457.2 million was spent on the promotion of the iPad.
The focus of the discussion was on the design of the iPhone and iPad. Apple wants to prove that Samsung copied the devices it created, while competitors claim that the similarities are minimal, and Apple was inspired by Sony's design to create new devices - the company said this in a press release, which, to the judge’s dissatisfaction, Includes information that the court refused to consider as evidence.
Apple denies the latest version - Scott Forstall, Apple's senior vice president of software, told the court how difficult the development was. According to Forstall, a whole floor was closed for work, which was closed to visitors. Security cameras were installed in the building, and employees were given electronic badges, and a sign saying “Fight Club” hung on the front door (club members swear to remain silent in the famous novel).
1000 people worked on creating the interface (for a total of about 2000, under Forstall's supervision).
Apple introduced a number of prototypes of the iPhone and iPad (including the silver angular model), which showed that there was no question of copying Sony.
Recall, according to the plaintiff, Apple, Samsung sold 22.7 million smartphones and tablets in the United States, receiving $ 8.16 billion in revenue. The devices sold were created using Apple technology, according to the company and demanding damages of more than $ 2.5 billion. Samsung did not remain in debt - it accused US competitors of violating its five patents.