Runet Today, September 26, 2011. Experts: Arthur Welf, Petr Kutis

    At Finam FM studio , Peter Kutis, founder of OneTwoTrip.com service, journalist and social media expert Arthur Welf. Together with the host, Maxim Spiridonov, they discuss the presentation of radical Faceook updates, the sale of part of his stake in Mail.ru Group by Yuri Milner, the appearance of political advertising on Twitter, the launch of the Google Wallet payment service for use on smartphones, the possible integration of ICQ and Mail. ru Agent ", as well as the opening of the Yandex search in Turkey.

    1. Facebook social network leader Mark Zuckerberg at the Facebook F8 conference on September 22 presented a number of changes to its interface.In particular, a new format for the user account was announced, which is organized in accordance with the chronology - timeline. It simplifies the navigation on the page, and the emphasis in it is placed on the visual part. Also in the updated profile it is possible to view only materials of a particular type, for example a photo or video. According to Mr. Zuckerberg, the Open Graph protocol has been significantly modified, which ensures the interaction of the social network with third-party resources. Finally, the user's activity will be reflected in more detail using the Facebook applications: for example, he will have the opportunity to keep his friends informed about which movie he is currently watching or which song he is listening to.

    - Facebook set a new long-term trend for social networks?
    - The explicit and hidden meaning of timeline.
    - Petr Kutis: “What Facebook has done is pleasing to its current users and is not pleasing to those who tried to do something similar on third-party services.”
    - Arthur Welf: “Facebook makes platforms. The same Facebook Places could introduce game mechanisms, but did not, because it does not provide services, but platforms. ”
    - Facebook music and videos threaten VKontakte?


    2. According to Bloomberg, Yuri Milner sold about 0.8 percent of his shares in Mail.ru Group. Presumably, the entrepreneur bailed out about $ 60 million for them. The transaction was organized by Goldman Sachs. Neither the representatives of Mr. Milner, nor the management of Mail.ru Group and Goldman Sachs officially commented on the news.

    - What signal did Mr. Milner sell to the market?
    - Arthur Welf: “Yuri Milner is an investor. And an investor not only buys, but sometimes sells. ”
    - Petr Kutis: “In this way, he also confirmed the value of Mail.ru Group itself.”
    - Why did Mr. Milner need free money?


    3. Twitter microblogging service began publishing political advertising. This type of advertising tweet is placed on an auction basis. “Politicized” messages will be displayed, in particular, in a keyword search. Similar entries are marked with a small purple icon. Twitter chief financial officer Adam Bane noted that there will be five US presidential candidates among the service’s customers.

    - Twitter and its thorny path to profit.
    - Petr Kutis: “This is the beginning of the monetization of the project, and just in time.”
    - Arthur Welf: “This is just a PR reason that Twitter promotes its commercial services.”
    - Will there be political Twitter ads in Russia?


    4. Google has launched the Google Wallet payment tool in the United States. Being installed on a smartphone that supports NFC technology and is connected to the Sprint mobile operator, the application allows you to make payments in a “contactless” way: just enter the PIN code and bring the device a few centimeters to the terminal. Money for the purchase is immediately debited from the user's payment card: either from Citi MasterCard, or from the virtual Google Prepaid Card, the balance of which, in turn, is replenished from any plastic card. To date, the system supports only one smartphone - Nexus S 4G.

    - Global trends in the development of payment systems.
    - Arthur Welf: “The hegemony of the bank on the use of payment instruments is beginning to crumble.”
    - Petr Kutis: “Even in the existing payment technologies, the problems of fraud have not been solved, and here comes a new one.”
    - Risks and conveniences of modern means of digital payments.


    5. According to the newspaper Vedomosti, the Mail.ru Group holding will announce the integration of ICQ messengers and Mail.ru Agent the other day. According to the source of the publication, communication services will continue to exist each under its own brand, but on a common platform. It is planned that the second of them will become the basis for the merger. No official comments have yet been received from Mail.ru Group.

    - How will ICQ and Mail.ru Agent be integrated?
    - Petr Kutis: “ICQ is dying, but Mail.ru Group does not want to lose its users.”
    - Arthur Welf: “Honestly, I don’t understand why Milner bought ICQ.”
    - The future fate of ICQ.


    6. Yandex launched a search portal in Turkey - Yandex.com.tr - and opened an office in Istanbul. Within the framework of the resource, such services as search on the Internet, on pictures, videos and news, online translation, mail. The system takes into account the morphology of the Turkish language, corrects typos and works with synonyms. The amount of investment in the project is not specified.

    - What does Yandex expect from its Turkish destination?
    - Arthur Welf: “Eastern European markets are too small for Yandex. And Turkish is big, speaks its own language and is self-sufficient. ”
    - Petr Kutis: “As far as I know, more than 90% of the Turkish market is Google.”
    - What other markets can Yandex enter?
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