Design is not design

What is design and what is design

Despite the fact that the word design is translated from English as design, in Russian-speaking countries “design” has adopted a stable meaning of graphic design.



Indeed, both designers and designers have to solve one problem, namely, how the final product will look. However, designers should ultimately be responsible for the emotional side of the product, that is, style and attractiveness, and designers should decide the psychological aspects of the interaction between the user and the product, that is, usability and efficiency of use. If you use the standard ISO 9241-210: Human center design, then design is the design stage. Of course, not only an interface designer and designer, as well as other additional people, such as an analyst and usability specialist, can engage in design work, but the customer does not always have enough budget and resources. An important part here is the division of work, which one person cannot effectively handle due to not even time and load,

What design includes and what design

Design includes both determining the context of use and determining the requirements for the product being developed. The determination of requirements may result in a prototype. Here it is necessary to finish the main work of the designer (I emphasize the main, then of course comes the control, usability testing and other work), as the design goes further, and when developing the design, it is necessary to develop the product style. The designer's work includes the development of a beautiful, eye-catching website style; wonderful super-icons; banners that attract attention; illustrations that you will never forget and so on.

Before design development, factors are only objective, that is, conducting research, analytics, reviewing statistics and ready-made patterns, and design is a subjective thing.

Who is engaged in design and who is in design

Interface Designer

For different companies, the requirements may vary, but do not bother cats and dogs. Interface designers should have knowledge in psychology, usability, analytics, and have communication skills. Basic knowledge of technical matters is also required. Basically, such people should communicate with the customer, be able to analyze the data received, and also find the missing, be able to prepare and conduct various surveys and studies, be able to develop prototypes, both conceptual and detailed (preferably dynamic), be able to conduct qualitative and quantitative usability -testing. Interface designers must own web analytics services (Google analytics, Yandex.metrics, etc.), usability testing services (ClickTale, ClickDensity, Usabilla, etc.),
This is what a person can truly combine in himself by virtue of his way of thinking. On large projects, the ideal option would of course be to break up this work into parts and distribute it among specialists.

Designer

As well as for interface designers, for various companies, designers are selected individually, but in the general case ... Designers should have an artistic taste, understand color theory, photographs, perception and information processing, understand fonts and illustrations, be able to draw well by hand. Basic knowledge of layout and flash programming is required. Basically, designers should be able to design websites, draw logos, illustrations, process photos, make 3D objects and banners. They must have programs for working with raster graphics (Adobe Photoshop), for working with vector graphics (Adobe Illustrator, CorelDraw), for working with 3D (3D Max), for working with animation (Adobe Flash) and other necessary programs for working with graphics. Again, skills and abilities are described here,

What is the result?

Of course, there are people who combine these two concepts, but after talking with them, I really realized that, firstly, they learned to abstract from design when they are engaged in design and vice versa, and secondly, the predominance of one over the other is immediately apparent. Combination errors can become prototypes with graphic elements. The prevalence of some knowledge over others affects the quality of the project. This article lists requirements for a designer and designer that cannot be combined.

Deciding whether to take an interface designer depends on the willingness to get a website that is effective for business and productive for users or a beautiful picture.

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