Apple is the most expensive brand

    Millward Brown Optimor (MBO) has announced the sixth annual BrandZ Top 100 Most Valuable Global Brands Brand Survey, which made Apple the most expensive brand in the world, ending Google’s four-year dominance. Many analysts claim that the apple company managed to achieve such results due to a staggering 84 percent increase in its market value over the past year. According to MBO, since 2006, the Apple brand has increased its value by 859 percent, currently it is $ 153.3 billion.

    The company also said that over the past year, the total value of all brands in the Top 100 list has increased by 17 percent, which in absolute terms is $ 2.4 trillion. From technology companies, the ranking also included: the "blue giant" of electronics IBM - 3rd place, software giant Microsoft - 5th place, as well as the American telecommunications company AT&T - 7th place. The Chinese search engine Baidu climbed 29th in the ranking, and the world-famous social network Facebook was first ranked 35th. Apple's first-quarter revenue rose 83 percent thanks to sales of consoles, which the company focused on and apparently did not fail. If Apple's financial performance continues to show the same steady growth,

    © News text - OS zone .

    Some IT and Hi-Tech companies in the list:
    • Apple: 1st place, $ 153.3 billion, an increase of 84%
    • Google: 2nd place, $ 100.8 billion, a decrease of 2%
    • IBM: 3rd place, $ 100.8 billion, growth 17%
    • Microsoft: 5th place, $ 78.2 billion, growth 2%
    • AT&T: 7th place, $ 69.9 billion, unchanged
    • Amazon: 14th place, $ 37.6 billion, an increase of 37%
    • BlackBerry: 25th place, $ 24.6 billion, a decrease of 20%
    • Facebook: 35th place, $ 19.1 billion, an increase of 246%
    • Intel: 58- e place, $ 13.9 billion, decrease 2%
    • Samsung: 67th place, $ 12.1 billion, growth 7%
    • MTS: 80th place, $ 10.8 billion, growth 12%
    • Nokia: 81 place, $ 10.7 billion, a decline of 28%
    • Sony: 85th place, $ 10.4 billion, a decline of 19%.

    A complete list of the 100 most expensive brands.

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